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Factors influencing source credibility of consumer reviews : apparel online shopping /Shin, KoEun. January 1900 (has links)
Thesis (M.S.)--Oregon State University, 2007. / Printout. Includes bibliographical references (leaves 69-73). Also available on the World Wide Web.
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Sound off (or sound on) melodic repetition, sonic branding and interactive advertisements /Henderlong, Elizabeth Emrick, Leshner, Glenn. January 2009 (has links)
The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on December 28, 2009) Thesis advisor: Dr. Glenn Leshner. Includes bibliographical references.
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Consumers' responses to mobile advertising a normative social behavior perspective /Soroa-Koury, Sandra. January 2008 (has links)
Thesis (M.A.)--University of Texas at El Paso, 2008. / Title from title screen. Vita. CD-ROM. Includes bibliographical references. Also available online.
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The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brandsCullen, Thomas Leshner, Glenn. January 2009 (has links)
The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on November 13, 2009). Thesis advisor: Dr. Glenn Leshner. Includes bibliographical references.
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