Thesis (Ph. D.)--Ohio State University, 1983. / Includes vita. Includes bibliographical references (leaves 141-147). Available online via OhioLINK's ETD Center.

Thesis (Ph. D.)--University of Oregon, 2004. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 188-193). Also available for download via the World Wide Web; free to University of Oregon users.

Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 19, 2009) Includes bibliographical references.

Thesis (Ph. D.)--Ohio State University, 1976. / Includes vita. Includes bibliographical references (leaves 141-143). Available online via OhioLINK's ETD Center.

Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 208-217). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 208-217). Also available on the Internet.

Thesis (Ph. D.)--Florida State University, 2006. / Advisor: Jeffrey D. James, Florida State University, College of Education, Dept. of Sport Management, Recreation Management, and Physical Education. Title and description from dissertation home page (viewed June 7, 2006). Document formatted into pages; contains xvi, 265 pages. Includes bibliographical references.

Thesis (Ph.D.)--University of Nebraska-Lincoln, 2008. / Title from title screen (site viewed Jan. 15, 2009). PDF text: vi, 114 p. : ill. ; 3 Mb. UMI publication number: AAT 3315881. Includes bibliographical references. Also available in microfilm and microfiche formats.

The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on November 18, 2009). Thesis advisor: Dr. Glenn Leshner Includes bibliographical references.

Visual metaphors in advertising have been researched extensively because of their ability to persuade. However, few studies have investigated why they are persuasive from the perspective of the consumer. The purpose of this study was to identify why viewers are attracted to visual metaphor ads and provide a better understanding of the types of consumers who view them, revealing their subjective opinions and attitudes. Through the use of Q-method, four factors were identified: "Highbrows," who prefer metaphors that are classy and refined, "Connectors," an emotional group that focuses on interpersonal relationships and the relevance of the metaphor to the advertised product, "Executionists," who focus solely on how well the message or idea is executed by the metaphor, and "Logical Agitators," who can appreciate humorous body distortion because they function primarily cognitively. The results show that visual metaphors attract a diverse audience and that consumers of metaphors are much more complex than previous research implies. Advertisers may create more effective visual metaphors by constructing them to appeal to one of the four types.