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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Showing 1 to 2 of 2 (0.122 seconds)

Spelling suggestions: "subject:"african american consumers -- estatistics"" "subject:"african american consumers -- cstatistics""

1

A different black: A comparative study between African Americans and Kenyan Americans in direct response advertising

Kamau, Gladys Wangari 01 January 2003 (has links)
Marketers must be able to categorize consumers according to some definable characteristics in order to help tailor their marketing effort. Black consumers are usually grouped into one homogenous group even though some of them are immigrants. The segmenting of the different ethnic groups needs to be modified to include different cultures among the same ethnic group. This thesis compares the differences of these subgroups in beliefs, attitudes and past purchase behaviors in response to direct marketing advertising.
African American consumers -- Statistics
Consumer behavior
Ethnicity -- African Americans
Marketing research
Consumer profiling
Kenyans -- United States
Marketing
Race and Ethnicity
2

Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market

Edwards, Steven Marc 01 January 1995 (has links)
No description available.
Consumer behavior
African American consumers -- Statistics
Asian American consumers -- Statistics
Marketing

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