This item was digitized as part of the Million Books Project led by Carnegie Mellon University and supported by grants from the National Science Foundation (NSF). Cornell University coordinated the participation of land-grant and agricultural libraries in providing historical agricultural information for the digitization project; the University of Arizona Libraries, the College of Agriculture and Life Sciences, and the Office of Arid Lands Studies collaborated in the selection and provision of material for the digitization project.

Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 1998. / Includes bibliographical references.

Thesis (M.A.)--University of Wisconsin--Madison, 1966. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (PH. D.)--Columbia university, 1935. / Vita. Published also without thesis note. Digitization funded by NEH digital to microfilm conversion project. Title selected from the series Literature of the agricultural sciences for the Core historical literature of agriculture, Agricultural economics and rural sociology. Includes bibliographical references (p. [265]-290). Also available in print and in microfilm.

Thesis (M. S.)--Montana State University--Bozeman, 2005. / Typescript. Chairperson, Graduate Committee: C. Van Shelhamer. Includes bibliographical references (leaves 85-86).

Thesis (M.S.)--University of Wisconsin--Madison, 1964. / eContent provider-neutral record in process. Description based on print version record. Bibliography: l. 73-74.

Thesis (Ph.D.)--UCLA, 2008. / Vita. Includes bibliographical references (leaves 205-214).

Agricultural shows are community-based festivals that represent a majority of festivals staged in rural destinations within Australia. Recent anecdotal evidence indicates their survival is being threatened. Declines in the overall number of shows and visitor attendance have been widely reported, yet an analysis of the reason for these declines has not been investigated. Agricultural shows are managed by volunteers within not-for-profit show societies who are finding it difficult to survive in an increasingly competitive and challenging external environment. Little is understood about these show societies, their volunteer managers and the management effectiveness. This study has addressed these gaps by investigating show society management effectiveness by means of a marketing concept paradigm. A case study method employing qualitative in-depth interviews with key show society members and other stakeholders was conducted on one agricultural show. Findings reveal that this show society is managed by volunteers whose primary involvement motivation is based upon self-interest in one or more components of the show. The majority of these individuals do not have management skills and expertise required to manage a festival and whilst it is important to note their volunteering contribution, it is this lack of skills and knowledge that has prevented a systematic approach to management. There is no attempt at consumer research, strategic planning, organisational planning or volunteer recruitment. The show programs do not change to reflect the current needs of the community, rather what is affordable, who can organise it and what has always been done. As a result, the case study show society is not employing a marketing concept orientation but a product concept orientation. This study concludes that without this focus, the show society will be ill equipped to meet changing customer demands and stay abreast of competitors. To assist agricultural shows to manage future challenges and adopt a marketing concept, a theoretical model has been proposed that incorporates existing frameworks and this study’s findings. / M. Commerce (Hons.)

Thesis (M. Commerce (Hons.)) -- University of Western Sydney, 2008. / A thesis submitted to the University of Western Sydney, College of Business, School of Marketing, in fulfilment of the requirements for the degree of Master of Commerce (Honours). Includes bibliographical references.

CAPES; CNPq; PAE / Acompanhar o avanço tecnológico através da disseminação de informações é uma alternativa para amenizar os obstáculos do mercado relacionados ao acelerado crescimento tecnológico. O levantamento de informações de cunho tecnológico pode ocorrer por intermédio da vigilância tecnológica, que consiste em uma ferramenta de gerenciamento de informações. Visto a importância da agropecuária para o Brasil e o elevado número de pesquisas voltadas a este setor, este trabalho tem por objetivo viabilizar um processo de vigilância tecnológica para organizações de pesquisas agropecuárias. Para alcançar este objetivo analisou-se sistematicamente a literatura disponível em base de dados para a construção de referencial teórico para embasar as demais fases do estudo, que compreenderam a identificação das práticas de gestão de informações tecnológicas em eventos agropecuários, por parte dos centros de pesquisas agropecuárias e a análise das fontes de informação das organizações de pesquisas agropecuárias disponíveis na web, que visem à difusão da informação e transferência de tecnologia entre essas organizações de pesquisas agropecuárias e os produtores rurais. Verificou-se que é preciso aprimorar a gestão das informações tecnológicas produzidas pelos eventos estudados, a fim de que se possa gerar conhecimento para o público não participante do evento, assim como aprimorar as técnicas de gerenciamento de informações tecnológicas utilizadas pelas organizações de pesquisa em questão, visto que os usuários encontram dificuldades de acesso à informação e em alguns casos até mesmo a inexistência delas. Com o estudo de uma sequência de passos para o desenvolvimento da vigilância tecnológica, apresentados pela literatura e adaptado para o cenário estudado, foi possível constatar que é viável o desenvolvimento de processo de vigilância aplicado às organizações de pesquisas agropecuárias, que possibilitará a obtenção de informações para aplicar novas tecnologias, criar novos produtos e avaliar possíveis impactos de um evento ou mudança no ambiente, reduzindo riscos para os usuários das informações difundidas e garantindo a sobrevivência da agricultura e do agronegócio. Essas informações podem ainda servir de apoio à inovação, visto que na agricultura é necessário identificar fontes de inovação para o setor, tendo como base as trajetórias tecnológicas, que envolvem a geração de conhecimentos que se inicia com resultados da vigilância tecnológica. / Accompany technological advancement through the dissemination of information is an alternative to lessen the obstacles related to the rapid technological growth market. The survey information technological nature can occur through technological surveillance which consists of a tool for managing information. Seen the importance of agriculture for Brazil, and the many research efforts for this sector, this paper aims at facilitating a process of technological surveillance of agricultural research organizations. To achieve this goal we analyzed systematically the available the literature database for the construction of a theoretical framework that served as the basis the other phases of the study, which comprised the identification of management practices on agricultural information technology events, by the centers agricultural research, and analysis of information sources of agricultural research organizations available on the web, aimed at disseminating information and technology transfer between these rural agricultural research organizations and producers. It was found that it is necessary improve the management of technological information produced by the studied events, so that it cannot generate knowledge for the public participant of the event, as well as improve the technical management of technological information used by research organizations concerned since users find it difficult to access information and in some cases even lack of them. With the study of a sequence of steps for the development of technological surveillance, presented in the literature and adapted to the scenario studied, it was found that it is feasible to develop a monitoring process that applied to agricultural research organizations, which enable obtaining information to apply new technologies, create new products and to assess the possible impacts of an event or change in the environment, reducing risks to users of the information disseminated and ensuring the survival of agriculture and agribusiness. These informations can also serve to support innovation, since agriculture is necessary to identify the sources of innovation for the sector, based on the technological trajectories, involving the generation of knowledge that begins with the results of technological surveillance.