El presente estudio explica cómo obtener altos niveles de rentabilidad, a través de la comercialización nacional de una conserva de Capsicum. La idea de negocio se desarrollará, inicialmente, en Lima Metropolitana para mujeres y hombres de entre 18 y 55 años de edad, los cuales pertenecen al rango del sector socioeconómico que va de C- a A-. Adicionalmente, los resultados de la etapa de investigación de mercados señalan el grado de aceptación de los potenciales consumidores con respecto al producto. Por otra parte, la organización estaría catalogada como una empresa semi industrial por su nivel de inversión, capacidad de producción y tecnología implementada. Para la implementación, en un escenario conservador, se requiere de por lo menos S/. 242,000.00 con un margen operativo de, aproximadamente, 40%; para, de esta manera, generar un Tasa Interna de Retorno superior al 60% frente a un Promedio Ponderado del Costo de Capital (WACC) de 9.9312%. Asimismo, el periodo de recuperación sería de, aproximadamente, 3.05 años. Por último, se considera importante resaltar que las principales características de ofrecer un producto, como el evaluado, son las características organolépticas propias; los altos niveles de calidad; y el aporte nutricional respectivo en conjunto con los demás beneficios para la salud de las personas.

Made available in DSpace on 2016-08-03T12:30:49Z (GMT). No. of bitstreams: 1 MariaAliceOtre.pdf: 852419 bytes, checksum: 098096701713a21bc51a3afddb803bca (MD5) Previous issue date: 2008-04-08 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work approaches the alternative communication that has been developed by the AJI (Ação dos Jovens Indígenas / Teen-Indians Action), in Dourados City (MS-Brazil), at Jaguapiru and Bororó Villages, through a case study. The teenagers who produce audiovisuals, photographs, blog, photoblog, and a printed journal have found out on communication an alternative to face up the social exclusion which the Indians are undergone in the city. They have also requested the voice rights and social locus at their own tribes, since the single young Indians dwell in a non-place in the reservation, for they do not belong to the Indian traditional organization, neither are inserted amid the non-Indian. Considering the characteristics and limitation of the alternative communication of the AJIndo Journal, and by means of bibliography survey, semi-structured interviews, and content analysis, it has been tried to verify the usage impact of these communication products on the villagers, taking into account the interference upon the traditional hierarchy forms and communication, as well as the social function the alternative communication plays to them. Although it is not the main purpose of the AJIndo, it is remarkable the development of the self-esteem as result of the process. To this feature, it may be added the mobilization for a social transformation and the critical-educative formation. After this organization effort, the teenagers started to feel belonging to the Indians and to be heard by the non-Indians, even believing it would be for political interests of the community as a whole. / Trata-se de um estudo de caso em que analisamos a comunicação alternativa desenvolvida pela AJI (Ação dos Jovens Indígenas), em Dourados/MS, nas aldeias do Jaguapiru e Bororó. Os jovens, que produzem audiovisuais, fotografias, blog, fotolog e um jornal impresso, encontraram na comunicação uma alternativa ante à marginalidade com que os índios são tratados na cidade, e buscarem seus direitos à voz e ao espaço social, em suas próprias tribos, já que os jovens indígenas solteiros ocupam um não-lugar na Reserva, pois não pertencem à organização tradicional indígena, tampouco estão inseridos entre os brancos. A partir das características e limitações da comunicação alternativa no Jornal AJIndo, por meio de pesquisa bibliográfica, entrevistas semi-estruturadas e análise de conteúdo, buscamos verificar o impacto da utilização desta comunicação nas aldeias para os jovens que a produzem, levando em conta interferências nas formas tradicionais de hierarquia e comunicação entre os indígenas e a função social da comunicação alternativa para eles. Embora não seja o objetivo principal do AJIndo, destaca-se o desenvolvimento da auto-estima como resultado desse processo. Soma-se a esta função, a mobilização por transformação social e a formação crítico-educativa. Após o esforço de organização, os jovens começaram a se sentir pertencentes aos indígenas e a serem ouvidos pelos brancos, mesmo que acreditem ser por interesses políticos da comunidade como um todo.

As the number of Indigenous children and youth in the care of Manitoba child welfare steadily increases, so do the questions and public debates. The loss of children from Indigenous communities due to residential schools and later on, to child welfare, has been occurring for well over a century and Indigenous people have been continuously grieving and protesting this forced removal of their children. In 1999, when the Manitoba government announced their intention to work with Indigenous peoples to expand off-reserve child welfare jurisdiction for First Nations, establish a provincial Métis mandate and restructure the existing child care system through legislative and other changes, Indigenous people across the province celebrated it as an opportunity for meaningful change for families and communities. The restructuring was to be accomplished through the Aboriginal Justice Initiative-Child Welfare Initiative (AJI-CWI). Undoubtedly, more than a decade later, many changes have been made to the child welfare system but children are still been taken into care at even higher rates than before the changes brought about by the AJI-CWI. In order to develop an understanding of what has occurred as a result of the AJI-CWI process, this study reached out to child welfare workers who had worked in the system before, during and after the process was put in place. Using a storytelling approach based in an Indigenous methodology, twenty-seven child welfare workers shared how they perceived the benefits, the deficits, the need for improvement and how they observed the role of Indigenous culture within the child welfare context. The stories provide a unique insight into how the changes were implemented and how the storytellers experienced the process, as well as their insights into barriers, disappointments, benefits and recommendations for systemic change. / Graduate