Tyrimo tikslas - įvertinti dabartinę triušininkystės padėtį, kitimo tendencijas, bei plėtrą Lietuvoje. Tyrimo uždaviniai: 1. Išanalizuoti smulkaus ir vidutinio verslo sampratą ir bei jo svarbą; 2. Apibūdinti alternatyviąją žemė ūkiui veiklą ir netradicinius kaimo verslus teoriniu aspektu; 3. Išanalizuoti triušininkystės kaip alternatyvaus žemės ūkiui veiklos būklės tendencijas Lietuvoje; 4. Identifikuoti triušininkystės kaip alternatyvaus žemės ūkiui veiklos plėtrą lemiančius veiksnius; 5. Nustatyti triušininkystės kaip alternatyvaus žemės ūkiui veiklos plėtros perspektyvas.. Baigiamojo darbo metodika: Mokslinės literatūros analizė ir apibendrinimas; Empyrinis tyrimas - anketinė apklausa raštu, gautų duomenų palyginimo, grupavimo, grafinio vaizdavimo metodai; Statistinių duomenų loginė analizė bei sintezė. Išvados: Smulkus ir vidutinis verslas – vienas svarbiausių ekonomikos augimo veiksnių; Alternatyvus žemės ūkio verslas – tai bet kuri kaimo teritorijoje vykdoma ekonominė veikla, nesusijusi su tradiciniu žemės ūkiu. Alternatyvioji gyvulininkystė, kuri skatinama, siekiant didinti žemės ūkio konkurencingumą, atveriant naujas užimtumo bei pajamų galimybes; Triušininkystė - nesudėtinga, didelių pastangų ar indėlių nereikalaujanti veikla; Triušių skaičius Lietuvoje augo iki 2010 metų; Lietuvoje triušininkystė plėtojama kaip papildomą veiklą, kurią paskatino plėtoti profesinė veikla, noras išbandyti naują veiklą, vystyti pomėgį; Labiausiai paplitusios triušių veislės... [toliau žr. visą tekstą] / Aim of master thesis: assess the current situation of rabbit, trends, and the development of Lithuania Objectives of the master study: To analyze the small and medium business concept, development and prospects; Describe the alternative and non-traditional rural businesses; To analyze the current situation in Lithuania rabbit breeders business; Investigate the rabbit business development prospects Methods of research – Scientific analysis of the literature and summary; Empirical study - a written questionnaire obtained by comparison of the data, clustering, visualization techniques; Statistical data analysis and logic synthesis. Conclusions: Small and Medium business one of the most important factors of economic growth; Alternative agricultural business - any rural area of economic activity unrelated to traditional agriculture; Alternative livestock, which encouraged, order to increase the competitiveness of agriculture, to opening up new employment and income opportunities; The rabbit business - simple, substantial efforts and deposit does‘t require activities; In Lithuania the number of rabbit until 2010 was growing; Lithuania rabbits farm developed as a supplementary activity which inspired the development of professional activities, a willingness to try new activities, develop a hobby; Themost favoured rabbit breeds are the New Zealand Whites, Californians, Belgian and French giants rams in Lithuania; The biggest obstacle to the development of rabbit business is legal... [to full text]

In recent years, the consumption of clothes has increased extensively due to diminishing quality and low prices of garments along with ever-faster changing fashion trends. The linear business model results in products with a short lifespan and clutter of idle goods. With the growing awareness of environmental and social impact among the consumers; alternative business models (rental/lease, swap, resale) designed to intensify the utilization of clothes and enable sharing activities and collaborative consumption are emerging. However, the market share of these models is still low. This study aims to understand what are the barriers that hurdle; motivations that drive consumers’ adoption to collaborative fashion consumption; and how companies create and configure values to encourage consumers to partake in these innovative business models. Through a systematic literature review of 41 peer-reviewed articles, we found that the drivers for consumers towards collaborative consumption models are steered by economic factors, emotional factors, social factors, and sustainability values. While consumer barriers are namely, financial risk, arrangement, performance risk, social risk, psychological risk/lack of ownership, and lack of trust and information. It was also discovered that the collaborative fashion consumption models, in particular, rental/lease, swap, and resale are different in nature. Finally, we analyzed the existing literature and identified how companies can create, configure and capture values in these business models. This study is one of the very few to explore the interrelationship of the consumer-related drivers and barriers and business perspective. This paper can contribute relevant knowledge to academia as well as to the fashion industry.