Business travel is the most important part of tourism in the world. International business travel market is growing quickly now, especially in China. Since China first opened its door to international tourism in 1978, incoming visits have risen sharply. In 2002, China became the member of WTO. Then, rapid economic growth continues to fuel the business market. The World Tourism Organization forecasts that China will become the leading tourist destination in the world by 2020. This thesis firstly make a research of the expending course of business travel in the world from a globalization perspective. Second, I focus on the development of China¡¦s business travel market and industry. Finally, I analyze the case of American Express in China¡¦s business travel market. Wish this could be a referable resource for the investors in China¡¦s business travel market.

The discourse constructing a queer representative with LGBT identity embodies subversive queer rebellion grounding interdependence between advertisers, stars, and audiences in commercial television. Considering her media roles for American Express, CoverGirl, and J.C. Penney, as well as a daytime talk show host, Ellen DeGeneres expresses queerness, queer moments, and space in accordance with anti-heteronormativity described by Alexander Doty in Making Things Perfectly Queer. In the mainstream advertising, using LGBT subculture texts is a strategy for advertisers to target mass heterosexual consumers, while simultaneously not to alienate homosexual communities. In U.S. daytime television programming, The Ellen DeGeneres Show emblematizes identity declaration of Ellen’s coming out episodes in 1997 and embodies entertaining segments in terms of a coming out party through talking, dancing, and liberating. In audience reception, viewers, based on egalitarianism, are empowered by a moment of pleasure, sympathy, and liberation in relation to DeGeneres’ queer performance in the media. Through identifying three main media practices, advertising, broadcasting, and, spectating, I conclude with a discourse that DeGeneres, as a queer representative, signifies a satirical token of homonormativity to negotiate heteronormative media narratives in the mainstream media. / text

The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign. To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport. Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign. An even lower degree of the respondents could recall the message and the brands of the campaign. Our recommendations, in order to increase knowledge and awareness about the product, the advertising should be better adapted to its product and the advertising objectives.

The goal of the thesis is to analyze chosen electronic payment systems. The thesis is divided into two parts -- theoretical and practical. Theoretical part is dedicated to cover types of electronic payment system. Also is devoted to the issues of certain legal aspects that are common to all payment systems; defines the necessary concepts and business entities commonly encountered in the payment processing environment. Practical part focuses on the evaluation of usability, safety and usefulness for merchants mainly working with credit cards and particularly with alternative payment system like PayPal, iDEAL, Sofortbanking and Webmoney. Consider the advantages and disadvantages of certain payment systems. Describes the practical applicability of PCI DSS and 3-D Secure protocol.