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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

A History of Dallas Newspapers

Maranto, Samuel Paul 06 1900 (has links)
"The development of newspapers in Dallas can be classified into certain definite dates: 1849-1865---the founding of the first newspaper to the Reconstruction period following the Civil War; 1865-1885--the postwar period and the expansion of newspapers; 1885-1906--the development of the present newspapers, the Dallas Morning News and the Dallas Times Herald, and others; 1906-1942--the advent of sensational journalism and the emergence of the newspaper as big business; and 1942 to the present--a decade of unprecedented growth and entrenchment."--leaf iv.
2

Endangered newspaper: An analysis of 10 years of corporate messages from the Dallas Morning News.

McLarty, Amy 12 1900 (has links)
Most newspapers today are struggling to survive in an increasingly fragmented and digital media environment. How have their owners or corporate parents shaped or adapted their business practices to in order to thrive? This question guides the overall approach to this study. The focus is on one newspaper, the Dallas Morning News. In particular, how has the News used corporate messages to respond to the changing media landscape? This study employs forms of rhetorical and discourse analysis to determine the effectiveness of the News' corporate messages during a 10-year period in order to answer this question. This study finds that the News used inconsistent and ineffective corporate communications throughout this tumultuous period.

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