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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
81

I psykets vildmark : En komparativ studie av Brott och Straff och Mörkrets Hjärta / In the psyche's wilderness : A comparative study of Crime and Punishment and Heart of Darkness

Segura Parra, Amaru Lautaro January 2017 (has links)
The aim of analyzing Fyodor Dostoevsky’s Crime and Punishment and Joseph Conrad’s Heart of Darkness is to study the symbolic undertones of each work from a Jungian psychoanalytical perspective. My thesis revolves around the archetypical story of man versus himself, that is to say, man versus psyche: his own demons personified as a reflection of nature and therefore the environment. The bulk of the analysis is described using narratological tools. By doing a close reading report I compare how the inner processes of the two novels’ protagonists are presented, in both imagery and style, using Aristoteles’ terminology in accordance with Gerald Prince’s definitions. The Jungian model and the concept of the shadow archetype is put into play in correspondence with Aristotelian terms such as anagnorisis and catharsis, where the chosen point of view (or focalization) is also discussed in its relationship to the psyche, characters and setting. The analysis leads me to conclude that the discussed archetypical themes found in the novels are used to portray an essential part of human existence. A recognizable pattern arises once we delve into and reflect upon the encounter with the unknown darkness (or shadow) that eventually leads to a newfound wisdom (catharsis).
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82

Teorie archetypů a využití symbolů při brandingu pojišťoven v ČR / Theory of archetypes and using of symbols during branding of insurance companies in Czech Republic

Krejčí, Ondřej January 2017 (has links)
Theory of archetypes is one of several methods how to find the direction for building and managing of brand. This theory is based on theories C. G. Jung. Main objective of this thesis is to find out how companies on Czech market are using archetypal identity. And whether they have urge to use archetypes or similar approaches. In this thesis are also mentioned other theories, methods and methodologies, which helps with building and managing of brands. Practical part of this thesis is about branding of insurance companies. Main element of this part is quality research, especially interview with experts, which have lot of experience with branding and archetypes. Next part of thesis is focused on analysis of communication strategies of largest insurance companies on Czech market and on analysis of rebranding ING to NN in 2015.
83

Archetypes and symbols and how they are expressed in musical discourse in selected hero theme musicals of the 20th century

Bunyard, Rexleigh Gay 01 June 2010 (has links)
This thesis examines the realisation of archetypes, symbols and mythic processes reflected in the musical discourse of selected 20ftt Century stage musicals with a hero theme, namely The Fantasticks, Camelot, Jesus Christ Superstar and Man of La Mancha. Of these, Camelot and Jesus Christ Superstar are mythically by far the more complex, so these will receive correspondingly far greater attention to background, immediately prior to their musical analyses. Insofar as the mythic language of symbols is heavily invested with description, the text reflects this investment. The purpose of this research has been to examine the way in which composers of the 1960s and '70s have revealed symbolic entities inherent in the dramatic plots of these musicals without necessarily being academically aware of deliberately revealing these entities. This being the case, the symbolic grammar and structural psychic elements evident in the musicals could be said to elicit a symbolically related compositional response conveyed in musical structures. Furthermore, the implications of the mythic choice of the hero theme itself and how this is conveyed both in the drama and in compositional choices are examined and discussed in an attempt to comprehend the Zeitgeist of the era, and how its representation In a popular musico-dramatic genre contributes to our insights into human and societal health. / Thesis (DMus)--University of Pretoria, 2010. / Music / unrestricted
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84

Orientace na zákazníka z pohledu systémové dynamiky v rámci Vodafone CZ, a.s. / Customer orientation in connection to system dynamics in Vodafone CZ, a.s.

Sedláček, David January 2015 (has links)
The content of this diploma thesis is the analysis of Vodafone CZ, Inc. as the company, which is customer-oriented in close connection to the scientific field, system dynamics. Work contains definitions of basic theoretical concepts in the field of system dynamics, and the area of customer, especially his satisfaction and loyalty. In following description of the selected company, its basic characteristics and selection processes within the organization. Separate chapter describes methodology for measuring customer satisfaction, the Net Promoter Score. Either theoretical definition, either its practical use in society. One process is processed and selected within an proces analysis. Specifically, the inspection process, which is essential and necessary for the processing of customer interaction. The final part is the elaboration and validation of hypotheses, set out to verify the connection or relationship between the studied areas and subsequent benefit to selected society.
85

L'union des contraires dans l'univers de Marguerite Duras : une tentative désespérée jusqu'au bout de l'échec : Proposition d'analyse archétypale de l'imaginaire durassien / The union of opposites in the writing of Marguerite Duras : a desperate attempt to the extreme failure : Proposition of archetypal analysis of the Durassian imaginary

Tasselli, Vincent 21 May 2019 (has links)
L’écriture de Marguerite Duras est foncièrement mythique ; son imaginaire puise dans les schémas les plus fondamentaux et les plus primitifs de la psyché humaine, puis les redispose dans l’athanor créatif intérieur, engendrant des œuvres protéiformes, à la fois extrêmement novatrices et nourries d’images archaïques fidèlement reprises ou revisitées, voire déformées ou renversées totalement. A la croisée de l’exégèse littéraire et phénoménologique (à l’image de l’herméneutique de Gaston Bachelard), de l’anthropologie (les travaux de Mircea Eliade), de la mythodologie développée par Gilbert Durand et de la psychologie des profondeurs (Carl Gustav Jung et Marie-Louise von Franz), nous proposons une étude précise et la plus complète possible des archétypes qui constellent cet imaginaire ainsi que de leur résonnance symbolique dans les textes ou les films durassiens. Cette analyse nous permettra de présenter une lecture nouvelle de l’univers scriptural, avec des outils efficaces et efficients. Il s’agira de repérer au fil des livres les symboles, de les confronter au plus grand nombre d’occurrences dans les pensées, les rites et les récits de toute culture, afin de laisser affleurer leur spécificité dans les œuvres. Si la quête de Marguerite Duras peut être assimilée à une tentative désespérée d’unir les contraires et résorber tout antagonisme, nous verrons que le style et l’univers se tournent progressivement vers un appel radical à la destruction absolue, qui modifie profondément la vision interne et la forme de l’écrit. Par l’analyse minutieuse des images dans un double corpus (le cycle indien puis la trilogie politique), nous souhaitons laisser remonter ces images fondatrices, observer leur signification tout en repérant leurs modifications essentielles au long de la production littéraire, théâtrale et cinématographique de l’artiste. / Marguerite Duras’s writing is deeply mythical; her imaginary world is rooted in the most fundamental and primitive patterns of the human psyche. She reorganizes it in the inner crucible of her creation, thus creating multifaceted works, simultaneously extremely innovative and filled with archaic images that the author uses faithfully, rewrites, twists or completely flips over. In between literary and phenomenological exegesis (like Gaston Bachelard’s hermeneutics), anthropology (Mircea Eliade’s works), Gilbert Durand’s mythodology and Carl Gustav Jung and Marie-Louise von Franz’s depth psychology, we offer a precise study, as thorough as possible, of the archetypes scattered throughout Marguerite Duras’s imaginary world as well as their symbolical echo in her texts and filmography.This analysis will enable us to present a new interpretation of her writing with efficient and effective tools. Book after book, we will spot the symbols and confront them with as many cultural rituals, thoughts and tales as possible in order to grasp their meaning in each of her works. If Marguerite Duras’s quest can be considered as a desperate attempt to bring together opposites and absorb any antagonisms, her style and her artistic world gradually turn to a radical call for complete destruction that deeply changes the inner vision and the nature of her writing. Through the careful analysis of the images in a double corpus (the Indian cycle then the political trilogy), we wish to let these founding images reach the surface, examine their meaning while underlining their crucial modifications during the author’s production in literature, theatre and cinema.
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86

In Spirit An Archetypal Journey of the Soul

January 2020 (has links)
abstract: “In Spirit - An Archetypal Journey of the Soul” is a document illustrating the process of creating an evening length autobiographical aerial dance theater performance, In Spirit, through the investigation of theoretical, kinesthetic and choreographic research of archetypal symbolism, as well as aesthetic, choreographic and pedagogical aspects of aerial dance. The Jungian research specifically informed the identification of symbolism and the roles that archetypes play in creating a clear storyline within aerial dance theatre. In addition, research of aesthetic voice and current aerial dance practitioners became important and gave perspectives on creative pedagogical engagement in contemporary dance and aerial dance-making. For the duration of the process of creating In Spirit image-based creative tools, tarot symbolism, Jungian archetypes, aerial dance training and collaboration were explored with the cast of ten dancers. Through this research and embodying the spirit of collaboration, the choreographer and dancers worked diligently to train dancers with no previous experience in aerial dance to perform in aerial roles. The evening-length performance of In Spirit synthesized contemporary dance, aerial dance, theatre and symbolism regarding rebirth. / Dissertation/Thesis / Masters Thesis Dance 2020
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87

Edgar Allan Poe's Use of Archetypal Images in Selected Prose Works

Brackeen, Stephanie E. (Stephanie Ellen) 05 1900 (has links)
This study traces archetypal images in selected prose fiction by Edgar Allan Poe and shows his consistent use of such imagery throughout his career, and outlines the archetypal images that Poe uses repeatedly throughout his works: the death of the beautiful woman, death and resurrection, the hero's journey to the underworld, and the quest for forbidden knowledge. The study examines Poe's use of myth to establish and uphold archetypal patterns. Poe's goal when crafting his works was the creation of a single specified effect, and to create his effects, he used the materials at hand. Some of these materials came from his own subconscious; however, a greater portion came from a lifetime of study and his own understanding of the connections between myth and archetypal images.
88

Bridging the divide: An exploration of Jungian psychoanalysis and African healing practices and implications for a south African psychology

Marks, Lynne January 2005 (has links)
Philosophiae Doctor - PhD / There has recently been a lot of interest in the role of traditional healers in various cultures. This study explores the merit of an integrative approach between western based psychological practices in South Africa and what is known as traditional African healing. In order to do so, this study aims to present the epistemological views of Jungian analytical theory and African healing practices. The purpose is to ascertain whether or not there are sufficient commonalities to allow for relatedness between these two worlds. Jungian analytical thought and practice is reviewed with particular reference to the collective unconscious, archetypes, complexes and dream interpretation as a pathway to individuation. The traditional healer's pervasive role within the context of the African cosmology is explored with particular reference to the understanding of the role of the ancestors, the causes of illnesses and the use of dreams, symbols and rituals in the healing process. The importance of the sacred in both healing modalities is presented. The study employs a qualitative research design with the phenomenological approach as an example of one of the traditions of this design. Interviews with five traditional healers comprise the data for the study. The data is analyzed according to the procedure recommended by Moustakas (1994). The interviews focused specifically on eliciting information regarding the calling and the training process of the traditional healer. It is proposed that the two approaches to healing investigated in this study present possible mechanisms to bridge the divide between the westernized approaches to healing and that of the non-technical practitioner. It is further proposed that this will have implications for the broadening of the training and implementation of psychology in South Africa today.
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89

The process of Individuation in Willy Loman : A Jungian Archetypal Literary Analysis of the Protagonist in Arthur Miller’s Play Death of a Salesman Compared to the Classical Hero of Odysseus in Homer’s The Odyssey

Åberg, Joakim January 2019 (has links)
This study is an archetypal literary analysis of Arthur Miller’s play Death of a Salesman and Homer’s The Odyssey. The analysis aims to demonstrate how Arthur Miller’s protagonist, Willy Loman, in Death of a Salesman demonstrates several stages of Carl Gustav Jung’s theory of the individuation process, similar to Odysseus in Homer’s The Odyssey. This is done by identifying set archetypes and stages of Jung’s individuation process, the persona, the shadow, the anima, and the self. After that, the stages are applied to both Miller’s play and Homer’s epic poem. The analysis shows that both protagonists demonstrate and complete Jung’s individuation process. Willy Loman completes a symbolic journey, whereas Odysseus completes a physical one.
90

Od zadání k reklamě - reklamní komunikace v sociologické perspektivě / From Brief to Solution - Commercial Communication in Sociological Perspective

Novák, Michal January 2016 (has links)
The aim of the diploma thesis is to describe the issue of transfer of information in commercial communication and advertising. Using the essential sociological theories it tries to describe the process of designing meaningful and successful commercial communication and points out all the complications which can appear. The increased emphasis is put on the importance of understanding the participant's (sender, receiver) behavior and motivations - in commercial communication represented by the knowledge of target group and the brand itself. Based on the theoretical approaches to the communication process - mainly Stuart's Hall reception theory, Cacioppo's Elaboration Likelihood model and Petty's Laswell formula - the thesis describes how to design the advertising campaign properly. It is always helpful to analyze the current situation you are in, analyze your customer's interests and when you finally decide which message you want to use in communication, the keystone of the successful transmission is to code it correctly. You also have to take into consideration the definition of target group, market analysis, media-mix etc., as condition of proper encoding/decoding, minimizing external interferences, therefore maximize effectiveness of message transferring - achieve preferable reading. Practical...
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