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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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1

A imagem da mulher com argumento de venda na publicidade

Grillo, Karla Coelho January 2006 (has links)
Submitted by Rogele Pinheiro (rogele.pinheiro@unisul.br) on 2018-01-17T17:00:48Z No. of bitstreams: 1 84907_Karla.pdf: 2066322 bytes, checksum: 9d9ae6dbbc062edfbba997836156672f (MD5) / Approved for entry into archive by Gheovana Figueiredo (gheovana.figueiredo@unisul.br) on 2018-01-17T17:21:08Z (GMT) No. of bitstreams: 1 84907_Karla.pdf: 2066322 bytes, checksum: 9d9ae6dbbc062edfbba997836156672f (MD5) / Made available in DSpace on 2018-01-17T17:21:08Z (GMT). No. of bitstreams: 1 84907_Karla.pdf: 2066322 bytes, checksum: 9d9ae6dbbc062edfbba997836156672f (MD5) Previous issue date: 2006 / Este estudo versa sobre o uso que a figura da mulher tem na publicidade brasileira, dos dias de hoje, com o objetivo de detectar que tipo de persuasão e de argumento de venda ela representa ao público alvo destas mensagens publicitárias.
Publicidade
Mulher
Argumento de persuasão
Linguística, Letras e Artes

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