Submitted by Edileide Reis (leyde-landy@hotmail.com) on 2013-04-08T19:07:08Z No. of bitstreams: 1 joão.pdf: 2820659 bytes, checksum: 59dcbaff55c6229ac448b5513f35fac4 (MD5) / Approved for entry into archive by Lêda Costa(lmrcosta@ufba.br) on 2013-04-18T12:32:09Z (GMT) No. of bitstreams: 1 joão.pdf: 2820659 bytes, checksum: 59dcbaff55c6229ac448b5513f35fac4 (MD5) / Made available in DSpace on 2013-04-18T12:32:09Z (GMT). No. of bitstreams: 1 joão.pdf: 2820659 bytes, checksum: 59dcbaff55c6229ac448b5513f35fac4 (MD5) Previous issue date: 2011-12-16 / Esta dissertação é uma reflexão sobre a história de vida dos indivíduos que aproveitam o lixo como forma de subsistência: os catadores de materiais recicláveis. Foca em particular os catadores de lixo do município do Salvador, Bahia. Aborda a sociabilidade do trabalho e a prática da economia solidária. Discuti o problema da sustentabilidade na atividade econômica, a fragilidade das experiências empreendedoras bem como a observação da produção dos resíduos. Aborda conceitos da sociologia da arte e arte e sociedade no contexto contemporâneo, na dimensão crítica e reflexiva de Joseph Beuys. Cria poéticas visuais que causam impactos e suscitam o diálogo entre dois mundos: o mundo do consumo e o mundo do desperdício. A observação participativa é neste trabalho a base que dá origem a essa pesquisa. Com esta vivência tive a intenção de criar, através da arte, esse questionamento que da origem à reflexão sobre a temática, e, a partir da cooperação com os catadores, “Mostra a Nossa Voz” sobre um problema social. Compreende a importância do artista visual no mundo como agente social que desperte no público o interesse, a reflexão critica sobre os problemas sociais de ordem humanista. / Salvador

The thesis deals with se the usage of animation method for medieval art mediation for children´s audience. The aim of the animation of the Resurrection painting by Master of the Třeboň Altarpiece is to effectively encourage a continued interest in art and history in children at a given age group. The content of the theoretical part is an expected scope of knowledge needed for an ideal realization of the animation. The practical part describes the creative art mediation for children and the concluding reflections are also an integral part of it. It is a big challenge for all museum, gallery and pedagogical professionals to present cultural heritage. The thesis also tries to point out the fact that preliminary animation work is for authors very demanding. It is necessary to completely avoid a close specialization, to work interdisciplinary and to combine all specialized theoretical and practical knowledge in an effective way.

This dissertation highlights general problems of formation of visual literacy of the audience of contemporary art. The object of research is visual literacy in field of contemporary art. The subject of the research is problems of formation of visual literacy of the audience of cultural phenomenas. In the study of foreign and Russian experience in formation of visual literacy of the audience of contemporary art the author came to the conclusion that considerable role is played by comprehension of contemporary art as a specific socio-cultural phenomena, that determine necessity of the complex approach, that is based on communicative potential of contemporary art. / Данная диссертация освещает проблемы формирования визуальной грамотности зрительской аудитории современного искусства. Объектом исследования является визуальная грамотность в области современного искусства. Предметом исследования диссертации стали проблемы формирования визуальной грамотности зрительской аудитории объектов культуры.

The purpose of this work is study of mediation as a new methodological approach to interaction with audience of art museum. The first chapter is devoted to complex analysis of the spectrum of socio-cultural conditions that led to a change of visitor’s role in the museum communication and an emergence of a new vision of museum’s mission. A general characteristic is given of a new approach that focuses on the audience as a center of museum's activities and thus makes a search of new methods of interaction with the public a problem of current interest. The second chapter explores the concept of "cultural mediation": different connotations of the term are given and inconsistencies in its use are removed; an author’s definition of the concept is offered. In the third chapter key characteristics of mediation as a specific method of interaction with the public are analyzed, and this method is compared to the traditional forms of gallery education (guided tours, lessons). The task of applied research is to develop a curriculum of training of mediators for the 3rd Ural Industrial Biennale of Contemporary Art. The list of professional competences and goals of training for a mediator is formed based on the analysis of the experience of mediators at the Manifesta 10 Biennial and the study of the professional documents of the European associations of mediators. Additionally, the main principle of studying and representing works of art is explained, which is the basis of mediators training. / Целью работы является исследование медиации как нового методологического подхода к взаимодействию с аудиторией художественного музея. Первая глава посвящена обобщению и системному анализу спектра социо-культурных предпосылок, приведших к изменению роли зрителя в музейной коммуникации и возникновению нового представления о миссии музея. Дается общая характеристика нового подход, акцентирующего роль аудитории как центра деятельности музея и делающего актуальной проблему поиска новых методов взаимодействия со зрителем. Во второй главе исследуется понятие «культурной медиации»: разбираются различные коннотации термина и снимаются разночтения в его использовании, предлагается авторское определение понятия. В третьей главе анализируется специфика медиации как метода работы с публикой на музейной экспозиции, выявляются его отличия от традиционных форм образовательной деятельности в художественном музее (экскурсия, музейно-педагогическое занятие). Прикладной задачей работы является разработка учебной программы подготовки медиаторов для 3-ей Уральской индустриальной биеннале современного искусства. На основе анализа опыта медиаторов на Манифесте 10 и изучения профессиональных документов европейских ассоциаций медиаторов выделяются профессиональные компетенции и задачи подготовки медиатора для выставки современного искусства. Раскрывается принцип взаимодействия медиатора с произведениями (содержанием экспозиции) и их репрезентации, ложащийся в основу его профессиональной подготовки.