Persistence has been identified as an issue at all levels of higher education, and numerous strategies have been attempted to stem the flow of students who leave an institution before completing their programs of study. Persistence research abounds at the community college, four-year college and university levels, but little research on the subject is available at the postsecondary proprietary level. The purpose of this qualitative case study was to research and describe the developmental program recently undertaken at The Art Institute of Dallas (AID), and to compare the findings to the literature on community colleges. Objectives were to 1) examine the forces which caused AID to implement a developmental program; 2) examine how the program was perceived to be working; 3) compare the description of the program at AID to descriptions of those in community colleges, as described in the literature; 4) examine individual perceptions of benefits or drawbacks to the school as a direct result of the new program; and 5) determine if the key informants saw the developmental program as a vehicle to raise persistence and enhance student success. Originally, AID was an open admissions school, offering basic skills help only in tutorial situations. With the addition of General Education courses to the various curricula, the need for an Academic Improvement Center was discerned. Eventually, the school also saw the need to establish admissions standards, coupled with placement testing, to identify and serve underprepared students. Persistence became an issue, along with the state mandate of The Texas Academic Skills Program (TASP), and both contributed to the establishment of a comprehensive developmental education program. Results indicated the need for a student better prepared in numeracy and literacy skills, reflected in the requirements of employers needing employees with abilities to read technical documents, to write reports, to work in teams, and to solve problems. The findings of this study suggest the addition of a comprehensive developmental education program at AID positively affected student persistence. Just as the research on community college developmental studies history, development, and progress unfolded, so also went this postsecondary proprietary school. / Graduation date: 1998

Proprietary colleges are uniquely different from two or four year colleges due to the emphasis on the student establishing a definite career path prior to enrollment. Because of this career track emphasis, Bandura's (1977) postulation that self-efficacy is a significant variable influencing task completion may offer insight into the challenge of student retention at a proprietary college. The study's purpose was to determine if career self-efficacy, demographic factors, and academic preparedness measures in first quarter students could predict student persistence, class attendance, and academic performance. The statistical technique of multinomial logistic regression was applied to data files of 725 first quarter students who attended The Art Institute of Dallas from Summer 1996 through Winter 1997. The predictor variables included a measure of career self-efficacy, ASSET scores (American College Testing Program, 1994), ethnicity, age, gender, full-time/part-time attendance, high school grade point average, parents' educational level, socioeconomic status, and developmental course placement. Criterion variables were completion, class attendance, and cumulative grade point average.