The current migration of companies towards continuous integration and delivery as well all service-oriented business models brings great benefits but also challenges. One challenge that a company striving to establish continuous practices is the need for pipeline traceability, which can bring great enhancements to continuous integration and delivery pipelines as well as offer a competitive edge. This exploratory case study looks at the current and desired states at Axis Communications, a global leader in network video solutions based in Lund, Sweden. It further evaluates the practical and organizational aspects of the adoption of the Eiffel protocol in the company’s pipeline tools through developing a proof-of-concept Eiffel plugin for Artifactory. Based on the discovered technical and organizational needs and obstacles, it draws conclusions and makes recommendations on a possible strategy when introducing Eiffel in a company.