This study intends to investigate assimilation in Swedish ice hockey. The overall aim is to achieve a deeper understanding of how ice hockey associations are working to recruit young individuals with a different ethnic background. The specific aim is to find out the opinion of the association leaders in the subject. Furthermore, the study aim to explain the obstacles and opportunities association leaders sees with assimilation in ice hockey. To answer the purpose of the study and the issue, the study was conducted by semi-structured interviews with eight leaders in eight different associations. All but one respondent are active in associations within the county Västerbotten. Half of the associations where medium to large, in terms of members, the other half is small associations with less then 300 members. The results of the study showed that the respondents want a greater effort when it comes to assimilation within ice hockey, not only for ice hockey, for sports in general. A few of the sport associations had worked or works with assimilation. Furthermore leaders felt that communication was an obstacle for the associations to bring the interest of newly arrived citizens. They also mention the fact that ice hockey is an expensive sport as an obstacle. The results also show that the respondents believe there were a need to be greater cooperation between associations and the Swedish ice hockey federation.