Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2017-10-31T17:45:10Z No. of bitstreams: 1 2016 - Valclides Kid Fernandes dos Santos.pdf: 3439969 bytes, checksum: e14580b689195aeb9a722073e7f6e554 (MD5) / Made available in DSpace on 2017-10-31T17:45:10Z (GMT). No. of bitstreams: 1 2016 - Valclides Kid Fernandes dos Santos.pdf: 3439969 bytes, checksum: e14580b689195aeb9a722073e7f6e554 (MD5) Previous issue date: 2016-06-29 / The research of this work was developed within the framework of a traditional riverside community, of a people that lives under the transhumance of the water regime and its natural habitat is the lowland, because part of the year, in the dry season, one works in and with the earth and the other part the earth is hidden by the waters of the Solim?es river, flood season. The community of Nossa Senhora Aparecida works for the production of family agriculture and performs its actions in the form of agroforestry systems (SAFs), which are composed by the sub-systems of fields, backyard, rivers and lakes obeying the periods of flood, drought of the river Solim?es, and intrinsic to this system has management with a focus on associativism, which is one of the reasons this community serves as a reference for people from middle Solim?es. The Community Association of Rural Producers of the Community Nossa Senhora Aparecida (APRODUCIDA) seeks partnerships, activities that strengthen the quality of life of community members with participatory actions both in decisions that are better for the community and in the execution of tasks. In this study, the objective was to understand the functioning of a traditional community with its agriculture and management through its Association, with the participation of students of the technical course in administration in order to improve the level of knowledge involving teaching-learning under the perspective and interaction of theory with practice, and to make it happen, a field class was held, which was called a technical visit by us and, as a conclusive phase of this action, the students presented, in the form of a seminar, studies, perceptions and analogies from the reality of the community with the disciplines taught in the classroom. As a result, we obtained excellent results of the investigated aspects, since in this work they are presented as theoretical reference, concepts and theories spread by several scholars from the Amazon and with the education bias, which can be considered as a complex phenomenon of human existence, focusing in different places and traditional communities life style. From the point of view of education with teaching-learning thinking, the participation of the students was very important in order to have an evaluative notion of what was being taught in the classroom, the critical and perceptive look of the directive, work form and vision of this student about the Nossa Senhora Aparecida community, so the evaluations were extremely satisfactory with the understanding and explanation of the issues raised in that school environment. / A pesquisa deste trabalho desenvolveu-se no ?mbito de uma comunidade tradicional ribeirinha, de um povo que vive sob a transum?ncia do regime das ?guas e o seu habitat natural ? a terra de v?rzea, pois parte do ano, no per?odo de seca, se trabalha na e com a terra e a outra parte a terra fica encoberta pelas ?guas do rio Solim?es, per?odo de cheia. A comunidade Nossa Senhora Aparecida trabalha voltada ? produ??o de agricultura familiar e realiza suas a??es na forma de sistemas agroflorestais (SAFs), os quais s?o compostos pelos subsistemas de ro?a, quintal, rios e lagos obedecendo os per?odos de cheia, a seca do rio Solim?es, e intr?nseca a esse sistema possui gest?o com o olhar voltado ao associativismo, que ? um dos motivos desta comunidade servir como refer?ncia para o povo do m?dio Solim?es. Pois a Associa??o Comunit?ria dos Produtores Rurais da Comunidade Nossa Senhora Aparecida (APRODUCIDA)busca parcerias, atividades que fortalecem a qualidade de vida dos comunit?rios com a??es participativas tanto nas decis?es do que ? melhor para a comunidade quanto na execu??o das tarefas. Neste estudo, objetivou-se entender o funcionamento de uma comunidade tradicional com sua agricultura e o gerenciamento por interm?dio de sua Associa??o havendo ainda a participa??o de alunos do curso t?cnico em administra??o no sentido de melhorar o n?vel de conhecimento envolvendo o ensino-aprendizagem sob a perspectiva e intera??o da teoria com a pr?tica, e para que isso acontecesse foi realizada uma aula de campo, que por n?s foi denominada como visita t?cnica e tendo como fase conclusiva desta a??o, os alunos apresentaram sob forma de semin?rio estudos, percep??es e analogias da realidade da comunidade com as disciplinas ministradas em sala de aula.Como resultado, foram obtidos ?timos resultados dos aspectos investigados, pois neste trabalho s?o apresentados como referencial te?rico,conceitos e teorias difundidas por diversos estudiosos da Amaz?nia e com o vi?s para a educa??o, a qual pode ser considerada como fen?meno complexo da exist?ncia humana, incidindo nos mais diversos lugares e maneiras de vida das comunidades tradicionais. Sob o prisma da educa??o com o pensamento no ensino-aprendizagem, a participa??o dos alunos foi deveras importante para se ter no??o avaliativa do que estava sendo ministrado em sala de aula, o olhar cr?tico e perceptivo da forma diretiva, de trabalho e a vis?o deste aluno sobre a comunidade Nossa Senhora Aparecida, assim as avalia??es foram extremamente satisfat?rias com o entendimento e explana??o dos assuntos exarados naquele ambiente escolar.

Un contexte concurrentiel exacerbé sur les marchés du sport, une baisse tendancielle des aides publiques et de ouvelles attentes des consommateurs obligent les fédérations sportives olympiques à faire évoluer leurs modèles économiques. Tiraillées entre la nécessité d’être performantes en résultats sportifs lors des grands rendez-vous planétaires couverts par les médias, notamment les Jeux Olympiques, et celle de la promotion du sport pour tous afin d’augmenter leur nombre de licenciés, les fédérations olympiques sont à la recherche de nouveaux leviers de développement et de compétitivité.L’ambition de cette thèse est d’analyser la façon dont elles sont en mesure d’adopter une démarche marketing au service de leurs stratégies de développement dans un environnement concurrentiel. Comment positionner la fédération ? Comment fidéliser les licenciés et en faire des fans ? Comment attirer des prospects et notamment de nouveaux spectateurs ? Comment valoriser l’image fédérale auprès des partenaires et des médias ?Sur la base d’une typologie des fédérations olympiques, nous avons analysé comment chaque type de fédération mobilise le modèle classique du marketing commercial de façon différenciée. Cela nous a amené à les évaluer face à la nécessité de se transformer en véritables marques pour être en mesure de construire une relation affective et émotionnelle avec les consommateurs (pratiquants licenciés, spectateurs, partenaires) qui dépasse le simple usage du produit. Mais, l’héritage d’une éthique associative et bénévole plus ou moins prégnantes chez les élus, peut apparaître comme un obstacle à une politique de marque fédérale.C’est pourquoi nous proposons des modèles de développement différenciés selon les types de fédérations, déclinant et adaptant les étapes classiques du plan marketing en fonction des spécificités de chacun. Coincées entre une éthique utilitariste (moteur de la réussite sur le marché) par nature commerciale et une éthique associative (qui fonde leur légitimité) centrée sur les différentes modalités de pratique, les fédérations n’ont pas d’autres choix que celui du compromis en s’engageant à la fois vers une logique managériale d’entreprise (en s’ouvrant à l’expertise marketing et à la rentabilité économique) et en préservant leur spécificité culturelle qui est leur socle de positionnement. L’apport de la thèse se trouve dans cette modélisation différenciée car toutes les fédérations n’ont pas les mêmes capacités de s’ouvrir à la concurrence commerciale.L’organisation des Jeux Olympiques à Paris en 2024 ouvre une période passionnante à la fois sur le plan sportif et économique dont un des enjeux sera sans doute aussi de mesurer son impact sur le modèle de développement des fédérations sportives olympiques françaises. / The tougher current competitive environment, the decreasing trend in public subsidies and the new consumer expectations of sports activities are forcing the business models of Olympic sports federations to evolve.Split apart between the need to deliver successful performances at world events, notably the Olympic games, in order to project an attractive image thanks to the media coverage and that of the of promoting the sport for everyone in order to increase membership, Olympic federations seek new competitive leavers.The ambition of this research has been to study the way in which they integrate competitive positioning marketing initiatives in their development strategy.How to increase members’ loyalty? How to attract more spectators and fans? How to assert the Federation brand worth for their partners and the media? We have analysed how Olympic federations, very different from each other, apply classic marketing models differently.This has lead us to deem the sports federations as brands in their own right, in relation to what they aim to build as an emotional relationship (members, spectators, partners) which goes beyond mere usage of the product.But, the ethics of what should be an Association and the mind set of being a benevolent institution, ingrained in the federations DNA to varying degrees but still very prevalent amongst their elected executive, is a hindrance to the building of a genuine Federation brand.This is why we have proposed, based on three different types of federations, different development models using classical marketing stages.Caught in-between a utilitarian ethic (and therefore of a commercial nature) and the ethics of an association (closer to the ethics of sport), the federations have no other alternative than to embrace a business attitude, opening their organisations to a marketing approach, economic viability and managerial efficiency whilst taking into account the different specific requirements of their sport on the marketing matrix.The planning of the Paris Olympic Games in 2024 welcomes a passionate period where one of the stakes will be to measure its impact over the development model of the federations.