The study has defined the position with regard to existing and evolving United Kingdom (UK) and European Union (EU) legislation, world trade agreements and institutions, global trade in chicken meat and market Quality Assurance (QA) standards in a series of peer-reviewed published papers and working papers. The development of global food supply chains can be a key driver in the harmonisation of international legislation, product and private assurance standards. Indeed compliance with legislation and retailer requirements has been a key market driver in the development of private assurance standards. The key objectives of the research were to examine current assurance schemes within the integrated poultry meat supply chain and the influence of regulation and external market drivers within the integrated poultry meat supply chain; develop and test a QA model for the poultry meat supply chain with a view to both baseline and higher level standards including the development of a business benchmarking system utilising a pre-requisite programme (PRP) and key performance indicators (KPI); and to assess the ability of the QA model to deliver regulatory and policy compliance whilst meeting varied business and market needs for an internationally traded product. This study has shown that a QA model is capable of providing a framework within which the poultry meat supply chain can operate. The legislative and performance requirements have been translated into quantifiable performance indicators which can be used to measure supply chain performance. This can assist differentiation of products at the point of consumption and give a quantifiable measure of the extrinsic value that has been added. This approach will therefore aid the communication of the benefits of differing methods of poultry meat production and afford the consumer the opportunity to make a more informed choice when purchasing meat products.

Submitted by RODRIGO DE HOLANDA SCHMIDT (rodrigohs1979@gmail.com) on 2018-01-17T18:29:25Z No. of bitstreams: 1 PROJETO Posdefesa Versão FINAL.pdf: 1906537 bytes, checksum: 3b5e67507ea1b0d7bda550480252ae26 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-01-18T18:30:52Z (GMT) No. of bitstreams: 1 PROJETO Posdefesa Versão FINAL.pdf: 1906537 bytes, checksum: 3b5e67507ea1b0d7bda550480252ae26 (MD5) / Made available in DSpace on 2018-01-30T12:08:34Z (GMT). No. of bitstreams: 1 PROJETO Posdefesa Versão FINAL.pdf: 1906537 bytes, checksum: 3b5e67507ea1b0d7bda550480252ae26 (MD5) Previous issue date: 2017-11-30 / Purpose – The aim of this study was to comprehend the main determinant factors for vertical integration in the pulp and paper sector in Brazil, from a perspective of pulp manufacturers. Design/methodology – The research adopted a qualitative approach, through a multiple case study with three of the main companies in the pulp and paper sector in Brazil. The data collection was done through semi-structured interviews of executives of the selected companies. Findings – The main competitive advantage arises from the vertical integration backward, of the pulp mill towards the forestry. The main factors for this are the exercise of the market power of oligopoly by the pulp companies, assurance of supply of their main input, the wood, asset specificity of site, shortening the distance between the forest and the pulp mill, and mitigation of uncertainty. There is tapered integration of pulp mill and forestry, mainly due the use of advantages of site specificity of forest producers near the mill, the need to mitigate social risks and to develop a mature market for the commercialization of wood in the country. Research limitations – The main limitation of this work is the fact that the pulp sector is a concentrated oligopoly, with few companies, which restricts the diversity and number of respondents. Practical implications – The results can be applied to organizations in the pulp and paper sector, as well as to other capital-intensive industries with high dependence on a particular raw material. Originality– To our knowledge, this is the first study about vertical integration in the pulp and paper sector in Brazil. / Objetivo – Este estudo pretende compreender os principais determinantes para a integração vertical no setor de papel e celulose no Brasil, a partir de uma perspectiva das fabricantes de celulose. Metodologia – A pesquisa seguiu uma abordagem qualitativa, por meio de estudo de casos múltiplos com três das principais empresas do setor de papel e celulose do Brasil. A coleta de dados foi feita por meio de entrevistas semiestruturadas de executivos das empresas selecionadas. Resultados – A principal vantagem competitiva verificada se deu na integração vertical realizada à montante pela fábrica de celulose, em direção à produção florestal. Os principais fatores para isso foram o exercício do poder de mercado de oligopólio pelas empresas de celulose, a garantia de fornecimento do seu insumo principal, a madeira, a especificidade de local dos ativos, dada pela proximidade necessária entre a floresta e a unidade de celulose, e a mitigação da incerteza. A integração vertical entre fábrica de celulose e produção florestal é realizada de forma parcial, principalmente devido ao aproveitamento de vantagens de localização de produtores florestais próximos à fabrica, à necessidade de mitigar riscos sociais e de desenvolver um mercado maduro de comercialização de madeira no país. Limitações – A principal limitação deste trabalho é o fato do setor de celulose ser um oligopólio concentrado, com poucas empresas, o que restringe a diversidade e o número de entrevistados. Aplicabilidade do trabalho – Os resultados obtidos podem ser aplicados às organizações do setor de papel e celulose, bem como a outras indústrias de capital intensivo e com alta dependência de uma matéria-prima em especial. Originalidade – Pelo que conhecemos, é o primeiro trabalho sobre integração vertical no setor de papel e celulose no Brasil.