Attributive phrases of advertising text Attributive phrases are one of the most important methods to express syntax of advertising text. These texts clearly states the domination of qualifying attributive phrases (86,4 %). Possessive phrases here are rare (10,3 %) and secondary name phrases are almost unrepresentative (3,3 %). An object in the advertisement is defined not directly. Dominant kinds of qualifying attributive phrases emphasise actual attributive relationship in the advertisement text. The biggest part among the qualifying attributive phrases institutes clear feature phrases in the exploratory texts (large package, ideal cleanness), which generally state non-inherent feature of an object (fantastic shine, ideal cleanness, special flavour), defining (varietals) feature (cool tankard, mobile connection), the quantity of features (intensity) (more tasty cheese, the hottest news). The advertisement also features with purposive (14,7 %) (air fresher, supermarket) and distinctive feature phrases (12,3 %) (sweet curd, products of highest quality) which differentiates audio and written advertising texts – audio advertisements have less such phrases, because imitating of live situations where the purpose of an object and show up are not declared so freely. These texts feature also such attributive phrases whose possessive component, verbal (more rarely adjectival) noun together with the main one express objective relations (9,4 %) (displaying of goods, accommodation... [to full text]