Yes / This chapter deals with a range of issues related to the structure and appearance of Augmented Public Space in terms of framing. It also develops key theoretical perspectives concerning the ways that information and media content is superimposed onto the urban environment. In doing so, it analyses the importance of locality on the character of display and argues that in the long run it is the body that is central to the framing of content and so is crucial to our understanding of augmented public space. This is exemplified in the widespread adoption of urban screens in UK city centres which forms a case study, but is not exclusive in its application to urban screens. The issues dealt with are relevant to all forms of augmented public space and in any situation where the built environment coexists with layers of information and media content ¿ the ¿media layer¿.