The rapid development in tourism sector in Turkey after 1980s led to an uncontrolled and unplanned development in the small settlements close to the tourism development areas. This is the result of the incrementalist tourism planning understanding emerged as the consequence of not considering the small settlements as a part of tourism development scenarios. Within the thesis, the tourism development areas and the economic, social, cultural and spatial relations of small settlements surrounding are discussed. It is emphasized that the concept of tourism is quite comprehensive and it is claimed that tourism legislation and tourism planning should be prepared taking into account that comprehensive tourism description. The questions, whether a role is described for small settlements in the tourism development scenarios in the course of tourism planning experiences of Turkey after 1980s or not, and what kind of approaches the tourism policies include about the development of small settlements are tried to be answered referring to the Tourism Encouragement Law Code: 2634 and Amended Law on Tourism Encouragement Law Code: 4957. The claims that tourism planning in Turkey after 1980s has not been carried out with a comprehensive planning approach and no part is reserved for the small settlements in tourism development scenarios are looked through over Antalya -Belek Tourism Centre and the hypothesis put forward in the thesis are proved through the mentioned sample areas. Moreover, within the scope of this thesis, recommendations and proposals on the legal regulations for the solution of problems determined and on the content of &ldquo / tourism development plans&rdquo / are given.

Цель – провести сравнительный анализ интернет-продвижения курортных территорий Черноморского побережья России для выявления наиболее актуальных и эффективных инструментов. Научная новизна магистерской диссертации заключается в адаптации методики оценки ресурсного потенциала Черноморского побережья и разработки методики анализа интернет-продвижения курортных территорий. Автором предложены рекомендации по формированию и поддержанию имиджа курортных территорий в интернет-пространстве и укреплению имиджевых характеристик. По результатам анализа сайтов территорий было определено, что многие сайты являются неинформативными, в частности, отсутствует информация о достопримечательностях города, о возможных маршрутах по территории. На сайтах отсутствуют фотографии города, места, рекомендованные для посещения. / The purpose is to conduct a comparative analysis of the Internet promotion of the resort areas of the Black Sea coast of Russia to identify the most relevant and effective tools. The scientific novelty of the master's thesis is the adaptation of the methodology for assessing the resource potential of the Black Sea coast and the development of a methodology for analyzing the Internet promotion of resort areas. The author offers recommendations on the formation and maintenance of the image of resort areas in the Internet space and the strengthening of image characteristics. According to the results of the analysis of the sites of the territories, it was determined that many sites are uninformative there is no information about the sights of the city, about possible routes through the territory. There are no photos of the city or places recommended for visiting on the sites.