Submitted by Verena Bastos (verena@uefs.br) on 2015-10-01T12:46:19Z No. of bitstreams: 1 Anselmo Disserta??o Final.pdf: 3319712 bytes, checksum: e4baa708e259a6c5850219541a5b10cc (MD5) / Made available in DSpace on 2015-10-01T12:46:19Z (GMT). No. of bitstreams: 1 Anselmo Disserta??o Final.pdf: 3319712 bytes, checksum: e4baa708e259a6c5850219541a5b10cc (MD5) Previous issue date: 2013-03-11 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This work investigates the empirical content, uses and representations of Bahianity while "Bahian identity" from the political and cultural tourism in the period of the military dictatorship in the country. However, it was after 1967 that important organs were created in Bahia, such as the State Council for Culture and Bahiatursa. These were part of a process of modernization that Bahia experienced and that came accompanied of constructions of representations about Bahia and Bahians that at the time he tried to show a new Bahia, also appropriated elements of the past to assert itself. / O presente trabalho trata de investigar o conte?do emp?rico, os usos e as representa??es da baianidade enquanto ?identidade baiana? a partir das pol?ticas culturais e do turismo no per?odo de vig?ncia da ditadura militar no pa?s. Especialmente depois de 1967 importantes ?rg?os voltados para tais elementos (a cultura e o turismo) foram criados na Bahia, a exemplo do Conselho Estadual de Cultura e da Bahiatursa. Estes fizeram parte de um processo de ?moderniza??o? que a Bahia vivenciou, que veio acompanhado da constru??o de representa??es sobre a Bahia e os baianos que, ao tempo em que procurava mostrar uma Bahia nova, tamb?m se apropriou de elementos do passado para se afirmar.