<p>Problem: How do Barilla position and communicate its brand in the Swedish market and how do Swedish consumers recognize the Company’s positioning? Do they perceive the Brand in line with the intended positioning?</p><p>Purpose: Investigating in which way and to which extents Barilla achieves and communicates a suitable positioning in the Swedish market. On the other hand, assessing how consumers and potential customers perceive the brand Barilla, evaluating if they perceive it in line with its intended positioning.</p><p>Method: The research is mainly based on primary data: the Company´s perspective through a personal interview with Barilla´s brand manager; the consumers´ perspectives through 300 questionnaires distributed outside ICA Maxi in Hälla (Västerås).</p><p>Theories: Brand equity; Brand positioning; Promotional mix.</p><p>Conclusions: Barilla pursues a suitable positioning in Sweden, positioning itself on attributes which are valuable, and sought by customers. Consumers´ perception of the intended positioning is generally correct, since the main aspects which the Company focused on are commonly identified and considered familiar by the public</p>

Problem: How do Barilla position and communicate its brand in the Swedish market and how do Swedish consumers recognize the Company’s positioning? Do they perceive the Brand in line with the intended positioning? Purpose: Investigating in which way and to which extents Barilla achieves and communicates a suitable positioning in the Swedish market. On the other hand, assessing how consumers and potential customers perceive the brand Barilla, evaluating if they perceive it in line with its intended positioning. Method: The research is mainly based on primary data: the Company´s perspective through a personal interview with Barilla´s brand manager; the consumers´ perspectives through 300 questionnaires distributed outside ICA Maxi in Hälla (Västerås). Theories: Brand equity; Brand positioning; Promotional mix. Conclusions: Barilla pursues a suitable positioning in Sweden, positioning itself on attributes which are valuable, and sought by customers. Consumers´ perception of the intended positioning is generally correct, since the main aspects which the Company focused on are commonly identified and considered familiar by the public

Detta är ett examensarbete på 22,5 hp för högskoleingenjörer i innovationsteknik och design. Arbete tilldelades av Camatec Industriteknik AB i samarbete med Barilla Sverige AB. Projektet gick ut på att utveckla regleringsmöjligheterna för en av Barillas borststationer som borstar bort överflödigt mjöl från brödkakorna efter bakning. Idag är problemet att det tar lång tid och är mycket omständigt att göra en enkel reglering och det vill Barilla komma ifrån. Önskemål från Barilla var att kunna applicera den nya lösningen till flera maskiner då det finns liknande problem på andra produktionslinor. De metoder som använts under examensarbete är väl beprövade metoder inom produktutveckling. Dessa metoder har studerats och tillämpats under utbildningen gång och är därmed väl beprövade. Metoder som idégenerering, elimineringsmatriser och konstruktionsteknik är några av de som används i detta projekt. En teoretisk ställtidssimulering har tagits fram för koncepten för att kunna se om koncepten lyckats minska ställtiderna. Kostnadskalkyler för de främsta koncepten togs också fram för att kunna jämföra konceptens kostnad och dess simulerade omställningstider. Detta för att kunna ta ut ett bra koncept att jobba med. Den nya produkten har visat sig ge en minskad teoretisk ställtid med hela 43%. Detta då en minskning av andelen skruvar som måste lossas för att kunna göra omställningen, samt att de skruvar som var svåra att komma åt är nu lättåtkomliga, precis som Barilla önskat. Vid en omställning av den nya maskinen kan alla skruvar lossas från utsidan av sidoplåtarna. Den nya maskinen kommer att underlätta för operatören då alla skruvar som måste lossas innan en omställning kan göras är placerade på utsidan av gavelplåtar. Detta betyder att operatören inte behöver komma åt skruvar som är placerade på trånga och svåråtkomliga ställen. Den nya produkten har även standardiserats genom att enbart använda en typ av mutter. Detta gör att operatören inte behöver mer än ett verktyg för att göra en omställning av maskinen. / This project for students in Innovationsteknik och design, 22,5 ECTS credits is the final process of the education. This project has been assigned by Camatec Industriteknik AB in cooperation with Barilla Sverige AB. The project is all about to make it easier to make changeover on one of Barillas brushing machines. One of their requests was that the final solution could work on more than just one of their machine. The methods that has been used in this project has followed the product development methods that been a large part of the education. Processes like brainstorming, failure mode and effects analysis and two difference elimination matrix to choose a concept, this are some of methods that has been used in this project. To ensure that best concept is chosen the concept is tested in a theoretical changeover simulation to see if the changeover time has been reduced. There was an estimate of cost that was made in this project. Both the simulation and cost is compared to each other. Out of this result the best concept could be made. The new product has shown result from the theoretical changeover simulation that the changeover time has been reduced by 43%. The amount of bolts and nuts that need to be loosened to obtain a changeover has been reduced. The client ordered a new technical solution that will make it easier to make a changeover, by reducing the nuts that was hard to reach and make it possible to just loosened everything from the outside of the endplate the request has been solved. The new product will make it easier for the operator to make the changeover and adjust the machine. The biggest change is that all the nuts or bolt that you need to released to make a changeover is now located on the outside and the endplate. That means the operator doesn’t need the extra effort to get to the nuts or bolts that are hard to reach. The new product is only using one type and bolts and nuts which means that the operator only need one tool to make the changeover. This will reduce time and make it easier for the operator.

This thesis focuses on evaluating the performance appraisal system of Filiz Gida, a small food processing company that is located in Turkey. Filiz Gida was established by Dogus Holding in Bolu, and currently employs 284 individuals. Filiz Gida is dedicated to fair and respectful treatment of all workers, offering voluntary benefits in housing programs, health care, education for worker's children, and professional child care services. The importance of quality in production at Filiz Gida is reflected by its receipt of ISO 9002 certification in 1994. In 2003 the Barilla Group, which is one of the giants in the pasta business, acquired Filiz Gida due to financial interests that have not been well documented by public media.