Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-07-04T13:54:58Z No. of bitstreams: 1 AcaciaPierreDosSantosMedeiros_DISSERT.pdf: 3655066 bytes, checksum: e60336f468fa7b5fbfa22beb1d9db4e3 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-07-12T14:37:11Z (GMT) No. of bitstreams: 1 AcaciaPierreDosSantosMedeiros_DISSERT.pdf: 3655066 bytes, checksum: e60336f468fa7b5fbfa22beb1d9db4e3 (MD5) / Made available in DSpace on 2017-07-12T14:37:11Z (GMT). No. of bitstreams: 1 AcaciaPierreDosSantosMedeiros_DISSERT.pdf: 3655066 bytes, checksum: e60336f468fa7b5fbfa22beb1d9db4e3 (MD5) Previous issue date: 2017-03-25 / A expans?o tecnol?gica e comunicacional propiciou o surgimento de novas pr?ticas de visualiza??o e apropria??o de informa??es, de modo a afetar a visibilidade e as pr?ticas das comunidades de f?s, que se constituem a partir de uma participa??o ativa dos membros que as integram. Este trabalho procura inserir-se no contexto da cultura participativa a fim de melhor compreender o fen?meno de cultura de f?s e contribuir para os estudos que a ele est?o relacionados. Para isto, utiliza-se o filme Batman vs Superman ? A Origem da Justi?a com o objetivo de demonstrar como os f?s se organizam e quais as suas pr?ticas em uma comunidade virtual. O m?todo empregado ? o da netnografia apoiada ? observa??o das pr?ticas online e ? elabora??o de question?rios destinados aos membros da comunidade. A base te?rica ? composta por autores como Henry Jenkins (1992;2006;2009;2015), Matt Hills (2002), Clay Shirky (2011), Paul Booth (2010), Mark Duffett (2013), dentre outros que procuram compreender a participa??o como o fator fundamental da cultura de f?s. / The technological and communicational expansion provided the emergence of new practices of preview and appropriation of information, affecting the visibility and the practices of the fans communities, which stabilish from an active participation of members that integrate them. This paper seeks to insert in the culture participatory context in order of better understand the fans culture phenomenon and contribute to the studies that are related to it. Therefore, I use Batman vs Superman ? Down of Justice film to demonstrate how the fans organize themselves and which are their practices in a virtual community. The used method is the netnography with the observation of online practices and the elaboration of quizzes for the community members. The theoretical basis is composed of authors like Henry Jenkins (1992; 2006; 2009; 2015), Matt Hills (2002), Clay Shirky (2011), Paul Booth (2010), Mark Duffett (2013), and others that try to understand the participation as the key factor of the fans culture.