Thesis (Ph. D.)--Oregon State University, 2004. / Printout. Includes bibliographical references (leaves 201-217). Also available online.

p. 1-178 / Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-03-21T21:22:43Z No. of bitstreams: 1 mayana_brandao_dos_santos.pdf: 1085564 bytes, checksum: d34bd25075ff1773c2c688604f4e5e8a (MD5) / Approved for entry into archive by Rodrigo Meirelles(rodrigomei@ufba.br) on 2013-03-23T14:45:50Z (GMT) No. of bitstreams: 1 mayana_brandao_dos_santos.pdf: 1085564 bytes, checksum: d34bd25075ff1773c2c688604f4e5e8a (MD5) / Made available in DSpace on 2013-03-23T14:45:50Z (GMT). No. of bitstreams: 1 mayana_brandao_dos_santos.pdf: 1085564 bytes, checksum: d34bd25075ff1773c2c688604f4e5e8a (MD5) Previous issue date: 2003 / Entende-se por razão deste trabalho avaliar a importância dos fatores de segurança e medo no comportamento da demanda por seguro de automóveis no Sul e Extremo Sul da Bahia, frente o risco de posse desse bem. Como decifrar o comportamento do consumidor quando das suas necessidades em adquirir esse serviço? Quais suas influências? Pode-se afirmar que o ser humano consegue se abster de qualquer sentimento secundário? Existem fatores não racionais decisivos na hora da decisão? Como se dá, para o consumidor, a solução do problema de escolha até a concretização da compra? Quais os impulsos, as motivações e efeitos sociais que influenciam o processo decisório? A identificação de todos esses aspectos relevantes do comportamento do consumidor de seguros pode nortear estratégias mercadológicas capazes de otimizar a exploração dos serviços e potencializar uma maior fatia de mercado para as seguradoras. / Salvador

This graduation theses deals with wine and beer consumers. Subject to research is behaviour of these. Principal aim is to explore concrete motives and grounds which lead to purchase of the products. For that I used an inquiry in a form of standardized interview, which was based on prepared-in-advance list of questions. I kept to my own findings acquired while observating consumers in society. I did the questioning between 9 and 20 november 2006. In the first part I attend to the issue of consumer behaviour theoretically, I bring in several basic definitions and therms and I introduce main psychological aspects that influence consumer behaviour on the market. In next chapter I analyse concrete motives, which lead the customer to purchase of beer and wine, by the medium of output data of the inquiry. I am particularly engaged in motives related to launching new product (resp. goods), in price impact on customer behaviour and in key needs, which the customers try to fulfil. This part of the grad. theses is divided into two sections. First section is aimed at main driving motives of the beer consumers. In the second section I deal with research on wine consumer behaviour. In the closing part obtained results are evaluated and likely utilization for (prospective) producers is outlined.

Thesis (M.S.)--University of Delaware, 2008. / Principal faculty advisor: John C. Bernard, Dept. of Food & Resource Economics. Includes bibliographical references.

The main object of my diploma thesis is try to find out if the consumers in the Czech republic are influenced by advertising or not. The first part is focused on advertising, forms and the advertising media. Second chapter deals with the the theory and consumer behavior, the typology and making decisions. Second part is based on statistics and points to the research about advertising. The last chapter describes the results of my own research among people in the Czech republic, mainly people living on the South of Bohemia and in Prague.

The goal of my Diploma Thesis is to provide future investors, individuals who would like to start their business in Western or Eastern Europe with characteristics of the consumer market in these regions. Since if you start a business in a region with which you are not familiar, it is one of the golden rules to conduct a research in order to understand the political, economic, social environments, the level of the technology development etc. of the chosen countries. There are lots of factors which have to be studied in order to be successful in the market which is new for the company. My Thesis gives the portraits of the modern consumers in the West and East of Europe and obviously, provides with the deep analysis of the economy; geography; demographics; social class; consumer psychographics, religion, lifestyles etc. in the specific regions in the East and West of Europe. I also concentrated my analysis mostly on two countries -- Austria and Ukraine, since they are the bright representatives in their regions. And I gave a deep comparison of the consumer behaviors specifically in these countries. Consequently, after getting acquainted with this work, the interested individuals will be familiar with what to expect from consumer behavior in the regions which I analyzed, which factors to take into consideration when launching their businesses the first time in these parts of Europe.

A concorrência transversal ou sobreposta entre os canais de varejo é uma realidade observada em todo o mercado de consumo brasileiro. Em um caso específico, farmácias e supermercados travam atualmente uma disputa pelo consumidor na venda de produtos de higiene pessoal. Essa disputa deveria ser ganha pelos supermercados que, com suas economias de escopo e escala, conseguem vender a preços mais baixos. No entanto, não é isso que se oberva no contexto atual: as farmácias vêm aumentando a sua participação de mercado na venda de produtos de higiene pessoal. Atento a este cenário, este trabalho se propôs a observar o processo de decisão de compra do consumidor para verificar porque uma parte do mercado opta por comprar produtos em vários canais diferentes. Um modelo que pretende explicar o fenômeno foi formulado por Blackwell, Miniardi e Engel e afirma que existem fatores que influenciam o clássico Processo de Decisão de Compra, tornando-o parte de um continuum que vai da Solução Estendida do Problema (SEP) até a Solução Limitada do Problema (SLP). Na SLP, o reconhecimento da necessidade leva à ação de compra, sem maiores buscas de informações ou avaliações. Não há o senso de fidelidade, mas é possível que a mesma compra se repita várias vezes até que um outro estímulo faça o consumidor mudar sua decisão. Esse modelo foi avaliado neste estudo por meio da coleta de 600 entrevistas na cidade de São Paulo, durante o período de 12 de maio a 07 de junho de 2009, com compradores de produtos de higiene pessoal e foi constatado que, em média, metade dos consumidores desenvolve um processo de decisão de compra mais próximo da SEP, enquanto a outra metade fica mais próxima da SLP. Os consumidores mais próximos da Solução Limitada do Problema não vêem diferença de preços, variedade ou conveniência de compra de produtos de higiene pessoal nos dois canais, farmácia e supermercado, e, portanto, compram em ambos, além de outros canais, os produtos de higiene pessoal. Em outras palavras, voltando ao modelo de Blackwell, Miniardi e Engel, o reconhecimento da necessidade leva à ação de compra, sem maiores buscas de informações ou avaliações. / Channel blurring is a reality in several segments of the Brazilian consumer market. Nowadays, in a specific case, pharmacies and supermarkets engage in a dispute for the consumer in their attempt to sell hygiene products. This dispute should be won by supermarkets: their economies of scope and scale should allow selling these products at cheaper prices. However, this is not what is being observed on today context: pharmacies have been increasing their market share of personal hygiene products. Aware of this scenario, the purpose of this study is to analyze the consumer decision making process in order to understand why part of the market opts to shop for hygiene products in various different channels. A model that proposes to explain this phenomenon was formulated by authors Blackwell, Miniardi and Engel and it states that existing factors influence the decision making process, turning it part of a continuum that goes from the Extended Decision Making (EDM) to the Limited Decision Making (LDM). On LDM, the problem recognition leads to a purchasing behavior without major search for information or evaluations. There is no sense of loyalty, but it is possible that the same purchase repeats itself numerous times until a new stimulus make the consumer change its choice. This model was evaluated in this study by collecting 600 interviews in the city of São Paulo, during the days from the 12th of May to the 07th of June, 2009, among consumers of personal hygiene products. It was found that, on average, half of the consumers develop a decision making process closer to the EDM, while the other half is closer to the LDM. Consumers closer to the Limited Decision Making do not see differences in price, variety or shopping convenience for personal hygiene products on both channels, pharmacies and supermarkets, and, therefore, shop these products on both channels, along with other channels. In other words, coming back to Blacwell, Miniardi and Engel´s model, the problem recognition leads to a purchasing behavior without further search for information or evaluations.

In accordance with societal norms and values, consumers readily indicate their positive attitudes towards sustainability. However, they hardly take sustainability into account when engaging in exchange relationships with companies. To shed light on this paradox, this paper investigates whether defense mechanisms and the more specific concept of neutralization techniques can explain the discrepancy between societal norms and actual behavior. A multi-method qualitative research design provides rich insights into consumers' underlying cognitive processes and how they make sense of their attitude-behavior divergences. Drawing on the Ways Model of account-taking, which is advanced to a Cycle Model, the findings illustrate how neutralization strategies are used to legitimize inconsistencies between norm-conforming attitudes and actual behavior. Furthermore, the paper discusses how the repetitive reinforcement of neutralizing patterns and feedback loops between individuals and society are linked to the rise of anomic consumer behavior. (authors' abstract)

A concorrência transversal ou sobreposta entre os canais de varejo é uma realidade observada em todo o mercado de consumo brasileiro. Em um caso específico, farmácias e supermercados travam atualmente uma disputa pelo consumidor na venda de produtos de higiene pessoal. Essa disputa deveria ser ganha pelos supermercados que, com suas economias de escopo e escala, conseguem vender a preços mais baixos. No entanto, não é isso que se oberva no contexto atual: as farmácias vêm aumentando a sua participação de mercado na venda de produtos de higiene pessoal. Atento a este cenário, este trabalho se propôs a observar o processo de decisão de compra do consumidor para verificar porque uma parte do mercado opta por comprar produtos em vários canais diferentes. Um modelo que pretende explicar o fenômeno foi formulado por Blackwell, Miniardi e Engel e afirma que existem fatores que influenciam o clássico Processo de Decisão de Compra, tornando-o parte de um continuum que vai da Solução Estendida do Problema (SEP) até a Solução Limitada do Problema (SLP). Na SLP, o reconhecimento da necessidade leva à ação de compra, sem maiores buscas de informações ou avaliações. Não há o senso de fidelidade, mas é possível que a mesma compra se repita várias vezes até que um outro estímulo faça o consumidor mudar sua decisão. Esse modelo foi avaliado neste estudo por meio da coleta de 600 entrevistas na cidade de São Paulo, durante o período de 12 de maio a 07 de junho de 2009, com compradores de produtos de higiene pessoal e foi constatado que, em média, metade dos consumidores desenvolve um processo de decisão de compra mais próximo da SEP, enquanto a outra metade fica mais próxima da SLP. Os consumidores mais próximos da Solução Limitada do Problema não vêem diferença de preços, variedade ou conveniência de compra de produtos de higiene pessoal nos dois canais, farmácia e supermercado, e, portanto, compram em ambos, além de outros canais, os produtos de higiene pessoal. Em outras palavras, voltando ao modelo de Blackwell, Miniardi e Engel, o reconhecimento da necessidade leva à ação de compra, sem maiores buscas de informações ou avaliações. / Channel blurring is a reality in several segments of the Brazilian consumer market. Nowadays, in a specific case, pharmacies and supermarkets engage in a dispute for the consumer in their attempt to sell hygiene products. This dispute should be won by supermarkets: their economies of scope and scale should allow selling these products at cheaper prices. However, this is not what is being observed on today context: pharmacies have been increasing their market share of personal hygiene products. Aware of this scenario, the purpose of this study is to analyze the consumer decision making process in order to understand why part of the market opts to shop for hygiene products in various different channels. A model that proposes to explain this phenomenon was formulated by authors Blackwell, Miniardi and Engel and it states that existing factors influence the decision making process, turning it part of a continuum that goes from the Extended Decision Making (EDM) to the Limited Decision Making (LDM). On LDM, the problem recognition leads to a purchasing behavior without major search for information or evaluations. There is no sense of loyalty, but it is possible that the same purchase repeats itself numerous times until a new stimulus make the consumer change its choice. This model was evaluated in this study by collecting 600 interviews in the city of São Paulo, during the days from the 12th of May to the 07th of June, 2009, among consumers of personal hygiene products. It was found that, on average, half of the consumers develop a decision making process closer to the EDM, while the other half is closer to the LDM. Consumers closer to the Limited Decision Making do not see differences in price, variety or shopping convenience for personal hygiene products on both channels, pharmacies and supermarkets, and, therefore, shop these products on both channels, along with other channels. In other words, coming back to Blacwell, Miniardi and Engel´s model, the problem recognition leads to a purchasing behavior without further search for information or evaluations.

This thesis analyzes the effects of various factors on consumer behavior of the population and their subsequent manifestations in consumer purchase decision-making process. The first part describes general concepts of consumer behavior and then it is followed by an analyse of cultural, sociological, psychological and ecnomic effects. Each chapter also specifficaly describes how these factors may affect consumers themselves. The theoretical section is folowed by the practical part, in which could be, because of adequate theoretical knowledge, specified eight hypotheses. In order to need collecting necessery data was completed a questionnaire. Its first part analyzes specific kind of consumer behavior manifestations, the second one analyzes the factors that influence the loan amount, which I chose as one of the consumer behavior manifestations. Three hypotheses were not confirmed, remaining five hypotheses were confirmed. With using the regression analysis there was shown that the factors which influence the loan amount the most are the wage amount, the purpose of the loan, marital status and age.