Chiu Chung-Bun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986. / Includes bibliographical references (leaf 85).

by So Mei. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 59). / Abstract --- p.i / Chapter I. --- INTRODUCTION --- p.1 / The Company Background --- p.1 / Market Outlook --- p.3 / Step Into the Largest Consumer Market --- p.4 / Behind the Story - Protectionism Policies of Central Government --- p.5 / Scope and Objective --- p.7 / Chapter II. --- METHOD --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.8 / Chapter IV. --- SITUATION ANALYSIS --- p.18 / Business Potential --- p.19 / Government Intervention --- p.20 / Chapter V. --- STRATEGIC FRAMEWORK FOR DEVELOPING A CHINA BRAND : RECOMMENDATIONS --- p.21 / Business Objective --- p.22 / Business Strategy --- p.23 / Brand Portfolio Vision of Coke --- p.23 / Chapter VI --- .CHINA BRAND DEVELOPMENT PHILOSOPHY --- p.24 / Process Overview --- p.28 / Research --- p.28 / Brand Proposition --- p.33 / Brand Architecture --- p.34 / Brand Positioning --- p.35 / Brand Characteristic --- p.39 / Brand Components --- p.40 / Brand name --- p.40 / Product --- p.41 / Packaging & Pricing --- p.42 / Launch Strategy --- p.43 / Building the brand --- p.43 / Product strategy --- p.45 / Packaging & pricing strategy --- p.45 / Distribution strategy --- p.46 / Sampling --- p.50 / Consumer promotion --- p.51 / Trade promotion --- p.52 / Future Plan --- p.53 / Chapter VII. --- CONCLUSION --- p.53 / Chapter VIII. --- APPENDIXES --- p.55 / Chapter IX. --- BIBLIOGRAPHY --- p.59

Abstracts Due to an excessive number of companies in the beverage industry, there exist tremendous product differentiation and brand proliferation. Product substitutability and low unit price further lead to severe market competition. Therefore, beverage manufacturers need to constantly obtain detailed and current consumer preference and distribution information in order to enhance promotion and sales of their own products. However, through studying the charts and graphs from marketing and distribution data, there can still be areas of uncertainty and unpredictability.This study uses a case study methodology and conducts in depth interviews with experienced individuals within the beverage industry. Assessment will include their market information processsing abilities. and their participation in developing a computer map support system to increase the effectiveness of marketing and operational units within their corporations. From the interviews with marketing and operation executives, a database application and infrastructure can be used to first organize, analyzd, summarizd, and classify informational data. Then,the resultes can be stored in a database for the use by the computerized map support system. Therefore, this improves upon the system response time and avoids encountering large amoutn of data needing analysis and complex calculations. This database system also needs to be capable of comprehensive data organization and analysis in order to detect market trends and direction, assisting executives in digesting historical data. In summary, the application and utilization of the computerized map support system can be a very useful tool in helping marketing and operation executives in their strategic and decision making processes and needs. This research hopes to utilize the development of computerized mapping support system to assist domestic beverage companies in thoroughly analyzing current market operational insufficiencies. Furthermore, this system can detect strategies of other competitive brands. Through these two analyses, the company will be able to respond rapidly, appropriately and effectively. Computerized mapping support system has the further advantage of detailed statistical computations, data analysis, and early detection of minute market changes. The continued applicaton of the comptuerized mapping system will definitely assist the marketing and operation divisions to better understand market behavior, leading to the goals of achieving better productivity, higher success rate to new strategies, and overall superior competitiveness. KEY WORDS¡GThe Beverage Industry¡BThe Comptuerized Mapping System¡B The Marketing and Operation Divisions

This research is an empirical study on the kind of special restaurants, aiming at understanding the growth strategy in food and beverage industry by means of system dynamics and building the management flight simulator for the research object. Based on several times of interviewing an Italian restaurant, the research model is built and composed of five major parts, which are ¡§Subsystem of customer and market,¡¨ ¡§Subsystem of employee,¡¨ ¡§Subsystem of capacity,¡¨ ¡§Subsystem of service quality and satisfaction¡¨ and ¡§Subsystem of finance.¡¨ Under the property of low repurchasing in this kind of restaurant, conclusions below are found after policy simulating: 1. Strategy of high-price with high-cost is suitable for this kind of restaurant¡¦s long-term management. Though the cost is higher, high-price strategy results in high customer satisfaction. With high revenue and steady customers, the possibility of insufficiency of growth and investment decreases. 2. Even if a restaurant has high customer satisfaction and sufficient capital, growing too fast will fail it easily. Growing too fast will fail a restaurant because of insolvency, especially the kind of special restaurant, of which the frequency of patronage is not as high as that of common restaurants. Therefore, quick expansion will bring out huge expenditure; thus, fails a restaurant even if there is high service quality and high satisfaction. 3. Advertisement makes future customers patronize earlier. Maintaining frequent customers is a better strategy. Advertisement makes future customers patronize earlier, but its effect does not last as long as word-of-mouth effect. 4. Business environment is better when all competitors compete with each other by means of high-price strategy. By adopting low-price strategy, a restaurant will draw lots of customers and need to expand itself. Quick expansion, however, reduces customer satisfaction and leads to fail eventually. Instead, managers who adopt high-price strategy run business better. As a result, business environment is better when market players adopt high-price strategy.

Dissertation (MBus) -- AUT University, 2008. / Includes bibliographical references. Also held in print (88 leaves ; 30 cm.) in the Archive at the City Campus (T 381.45663 WEN)

No description available.

The former finance minister stated in his budget speech in 2016 that sugar tax would come into force in South Africa from 1 April 2017. The treasury's reason for implementing sugar taxation is to reduce the health problems caused by sugar. It is nothing new to use fiscal measures to recover both taxes and to prevent health problems but it was not yet possible to reach a definite conclusion about the impact of sugar tax on the consumption of sugary drinks and the prevalence of obesity. The reason for this is that there is evidence that the implementation of food tax in different countries has shown different results in terms of public health issues and tax benefits. In South Africa, the implementation of sugar tax can either reduce the prevalence of obesity and thereby have a positive effect on the economy or its implementation may adversely affect the economy. If treasury does not implement sugar tax the economy can also be adversely affected by the prevalence of obesity. This dissertation deals with the effects of non-communicable diseases and sugar tax on the South African economy. The focus is on how sugar tax is being implemented internationally and how South Africa intends to implement sugar tax. / Die voormalige minister van finansies het in sy begrotingstoespraak in 2016 vermeld dat suikerbelasting vanaf 1 April 2017 in Suid-Afrika in werking gaan tree. Die tesourie se rede vir die implementering van suikerbelasting is om, in samewerking met die Departement van Gesondheid, die gesondheidsprobleme wat deur suiker veroorsaak word te verminder. Dit is niks nuuts om fiskale maatstawwe te gebruik om beide belasting in te vorder en gesondheidsprobleme te voorkom nie, maar dit was nog nie moontlik om tot ’n definitiewe gevolgtrekking te kom oor die impak van suikerbelasting op die verbruik van suikerversoete drankies en die voorkoms van vetsug nie. Die rede hiervoor is dat daar bewyse is dat die implementering van voedselbelasting in verskillende lande verskillende resultate getoon het in terme van openbare gesondheidskwessies en belastingvoordele. In Suid-Afrika kan die implementering van suikerbelasting óf die voorkoms van vetsug verminder en sodoende die ekonomie bevoordeel óf die implementering daarvan kan die ekonomie negatief beïnvloed. Indien die tesourie nie suikerbelasting implementeer nie kan die ekonomie as gevolg van die voorkoms van vetsug negatief beïnvloed word. Die kern van hierdie skripsie handel oor die gevolge van nieoordraagbare siektes en suikerbelasting op die Suid-Afrikaanse ekonomie. Daar word spesifiek gefokus op hoe suikerbelasting internasionaal geïmplementeer word en hoe Suid-Afrika beoog om suikerbelasting te implementeer. / Mini Dissertation (LLM)--University of Pretoria, 2017. / Mercantile Law / LLM / Unrestricted

by Cheung Kin, Ken, Ko Chi-Chung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 86-90). / ABSTRACT --- p.i / ACKNOWLEDGMENT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.v / LIST OF CHARTS --- p.vii / Chapter CHAPTER I - --- INTRODUCTION --- p.1 / Market Definition --- p.1 / Market Size --- p.3 / Chapter CHAPTER II - --- METHODOLOGY --- p.5 / Chapter CHAPTER III - --- LITERATURE REVIEW --- p.7 / Chapter CHAPTER IV - --- CARBONATED SOFT DRINKS INDUSTRY IN CHINA --- p.11 / Industry Structure --- p.11 / Industry Analysis --- p.15 / Chapter CHAPTER V - --- CHARACTERISTICS OF THE CARBONATED SOFT DRINKS MARKET IN CHINA --- p.29 / Per-Capita Consumption --- p.29 / Multinationals' Cola war --- p.30 / National Brand Shares --- p.31 / Consumer Behavior --- p.32 / Chapter CHAPTER VI - --- "CASE STUDIES: COCA-COLA, PEPSICO AND JIANLIBAO" --- p.37 / Company Highlight --- p.37 / Production --- p.43 / Sales Turnover --- p.44 / Profitability --- p.45 / Marketing Mix --- p.46 / Regional Brand Shares --- p.52 / Chapter CHAPTER VII - --- SURVEY FINDINGS --- p.59 / Objectives --- p.59 / Methodology --- p.59 / Survey Results --- p.60 / Chapter CHAPTER VII --- IMPLICATIONS: KEY SUCCESS FACTORS --- p.66 / Chapter CHAPTER VIII --- CONCLUSION --- p.73 / Insights and Outlook --- p.74 / Study Constraints --- p.75 / Future Research --- p.75 / APPENDIX --- p.78 / BIBLIOGRAPHY --- p.86

No description available.

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing Johannesburg, April 2016 / The study hypothesized a relationship between the dependent variable, consumers’ intention not to purchase, with four independent constructs, namely, health concerns, perceived price, restricted availability and subjective norms, as de-marketing indicators. The study targeted just over two hundred consumers, aged eighteen and above, who had consumed alcohol in the last seven days, in the greater Gaborone area. The respondents were chosen using random simple sampling and quota sampling. Because of this and the fact that the greater Gaborone area makes up about fifty percent of alcohol sales, the results of the quantitative study are reasonably representative. The data was collected using structured questionnaire. The hypotheses and models were tested, and structural equation modelling performed, using SPSS and AMOS software. The study aims to address the gap of body of knowledge on alcohol policy in Botswana and other developing countries. The undertaken literature review revealed that it is only the developed countries that have implemented and evaluated their policies. The developing countries recently followed suit because their economic growth has increased consumers’ buying power and appetite for aspirational brands. The liquor industry’s advertising, promotion and sponsorships grew consumption significantly, along with socio-economic costs, such as absenteeism, alcohol abuse, car accidents, alcohol-related diseases, and the spread of HIV. Botswana’s alcohol policy has been in effect since 2011, under the Ministry of Health. Among others, legislature was revised, government imposed a tax, liquor trading days and hours amended, health-related alcohol public campaigns rolled out, and the legal blood alcohol level lowered. The study has found that the four independent constructs all influence consumer’s intention not to purchase. The biggest opportunity revealed is the effect of subjective norms, which should be exploited going forward. It is hoped by the researcher that this study, not only adds to the body of knowledge, but stimulates more research on the same. / MT2017