O aumento da competitividade desafia as empresas a utilizarem novas ferramentas de gestão para que consigam manter-se e destacar-se frente a seus concorrentes. Uma ferramenta de apoio à decisão para os administradores é o orçamento, o qual vem sofrendo alterações ao longo dos anos devido a ineficiências apresentadas no método tradicional. Este trabalho tem como objetivo discutir o orçamento matricial como uma ferramenta de apoio ao planejamento econômico-financeiro e à melhoria de resultados. O orçamento matricial é considerado uma evolução do orçamento base zero, pois define metas específicas para cada setor ao invés de analisar todas as atividades como sugerido pelo método do orçamento base zero. Neste trabalho é apresentado um estudo de caso em uma indústria de bebidas, definindo os principais benefícios e dificuldades na implantação e continuidade do uso do orçamento matricial. O orçamento matricial demonstrou ser uma poderosa ferramenta para o planejamento e controle dos resultados através dos princípios de controle cruzado, desdobramento de gastos, acompanhamento sistemático e da metodologia PDCA. Alguns dos resultados alcançados pela organização com o uso do orçamento matricial foram: (i) maior conhecimento e controle dos gastos da organização, (ii) aumento do envolvimento dos funcionários com o processo orçamentários, através do atrelamento de metas individuais, (iii) redução de custo e auxilio aos gestores na tomada de decisão, uma vez que a informação flui em todos os níveis hierárquicos. / The increase in the competitiveness challenges the companies to use new tools of management to be able to keep up and highlight in front of their rivals. A support tool to the managers is budget, which is undertaking alterations along the years due to inefficiencies presented in the traditional methods. This paper has the purpose to discuss the matrix budget like a support tool to the economic and financial planning and the improvement of results. The matrix budget is considered an evolution from the zero base budget, because it defines specific goals for each sector instead of analyzing all the activities as suggested by the zero base budget method. In this paper it’s presented a case study in a beverage company, defining the main benefits and difficulties in the implementation and continuity of the matrix budget use. The matrix budget has shown to be a powerful tool to the planning and result control through the principles of crossed control, expenditure unfolding, systematic follow up and PDCA methodology. Some of the results achieved by the organization with the use of matrix budget were: (i) greater knowledge and control of expenses of the organization, (ii) increase of the involvement of the employees with the budget process, through the linking of individual goals, (iii) reduction of cost and aid to the managers in the decision making, once the information flows through all hierarchical levels.

O aumento da competitividade desafia as empresas a utilizarem novas ferramentas de gestão para que consigam manter-se e destacar-se frente a seus concorrentes. Uma ferramenta de apoio à decisão para os administradores é o orçamento, o qual vem sofrendo alterações ao longo dos anos devido a ineficiências apresentadas no método tradicional. Este trabalho tem como objetivo discutir o orçamento matricial como uma ferramenta de apoio ao planejamento econômico-financeiro e à melhoria de resultados. O orçamento matricial é considerado uma evolução do orçamento base zero, pois define metas específicas para cada setor ao invés de analisar todas as atividades como sugerido pelo método do orçamento base zero. Neste trabalho é apresentado um estudo de caso em uma indústria de bebidas, definindo os principais benefícios e dificuldades na implantação e continuidade do uso do orçamento matricial. O orçamento matricial demonstrou ser uma poderosa ferramenta para o planejamento e controle dos resultados através dos princípios de controle cruzado, desdobramento de gastos, acompanhamento sistemático e da metodologia PDCA. Alguns dos resultados alcançados pela organização com o uso do orçamento matricial foram: (i) maior conhecimento e controle dos gastos da organização, (ii) aumento do envolvimento dos funcionários com o processo orçamentários, através do atrelamento de metas individuais, (iii) redução de custo e auxilio aos gestores na tomada de decisão, uma vez que a informação flui em todos os níveis hierárquicos. / The increase in the competitiveness challenges the companies to use new tools of management to be able to keep up and highlight in front of their rivals. A support tool to the managers is budget, which is undertaking alterations along the years due to inefficiencies presented in the traditional methods. This paper has the purpose to discuss the matrix budget like a support tool to the economic and financial planning and the improvement of results. The matrix budget is considered an evolution from the zero base budget, because it defines specific goals for each sector instead of analyzing all the activities as suggested by the zero base budget method. In this paper it’s presented a case study in a beverage company, defining the main benefits and difficulties in the implementation and continuity of the matrix budget use. The matrix budget has shown to be a powerful tool to the planning and result control through the principles of crossed control, expenditure unfolding, systematic follow up and PDCA methodology. Some of the results achieved by the organization with the use of matrix budget were: (i) greater knowledge and control of expenses of the organization, (ii) increase of the involvement of the employees with the budget process, through the linking of individual goals, (iii) reduction of cost and aid to the managers in the decision making, once the information flows through all hierarchical levels.

O aumento da competitividade desafia as empresas a utilizarem novas ferramentas de gestão para que consigam manter-se e destacar-se frente a seus concorrentes. Uma ferramenta de apoio à decisão para os administradores é o orçamento, o qual vem sofrendo alterações ao longo dos anos devido a ineficiências apresentadas no método tradicional. Este trabalho tem como objetivo discutir o orçamento matricial como uma ferramenta de apoio ao planejamento econômico-financeiro e à melhoria de resultados. O orçamento matricial é considerado uma evolução do orçamento base zero, pois define metas específicas para cada setor ao invés de analisar todas as atividades como sugerido pelo método do orçamento base zero. Neste trabalho é apresentado um estudo de caso em uma indústria de bebidas, definindo os principais benefícios e dificuldades na implantação e continuidade do uso do orçamento matricial. O orçamento matricial demonstrou ser uma poderosa ferramenta para o planejamento e controle dos resultados através dos princípios de controle cruzado, desdobramento de gastos, acompanhamento sistemático e da metodologia PDCA. Alguns dos resultados alcançados pela organização com o uso do orçamento matricial foram: (i) maior conhecimento e controle dos gastos da organização, (ii) aumento do envolvimento dos funcionários com o processo orçamentários, através do atrelamento de metas individuais, (iii) redução de custo e auxilio aos gestores na tomada de decisão, uma vez que a informação flui em todos os níveis hierárquicos. / The increase in the competitiveness challenges the companies to use new tools of management to be able to keep up and highlight in front of their rivals. A support tool to the managers is budget, which is undertaking alterations along the years due to inefficiencies presented in the traditional methods. This paper has the purpose to discuss the matrix budget like a support tool to the economic and financial planning and the improvement of results. The matrix budget is considered an evolution from the zero base budget, because it defines specific goals for each sector instead of analyzing all the activities as suggested by the zero base budget method. In this paper it’s presented a case study in a beverage company, defining the main benefits and difficulties in the implementation and continuity of the matrix budget use. The matrix budget has shown to be a powerful tool to the planning and result control through the principles of crossed control, expenditure unfolding, systematic follow up and PDCA methodology. Some of the results achieved by the organization with the use of matrix budget were: (i) greater knowledge and control of expenses of the organization, (ii) increase of the involvement of the employees with the budget process, through the linking of individual goals, (iii) reduction of cost and aid to the managers in the decision making, once the information flows through all hierarchical levels.

Fang Fang. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 158-168). / Abstracts in English and Chinese. / ABSTRACT --- p.i / ACKNOLEDGEMENTS --- p.iii / CONTENTS --- p.v / Chapter CHAPTER 1 --- Introduction --- p.1 / Chapter 1.1 --- Empirical Puzzles and Theoretical Questions / Chapter 1.2 --- Casing a Case: A Multinational Soft Drink Company as a Theoretical Case to Study the Interactive Service Work and Emotional Labor / Chapter 1.3 --- The Research / Chapter 1.4 --- Overview of the Thesis / Chapter CHAPTER 2 --- Literature Review --- p.17 / Chapter 2.1 --- Labor Control in Interactive Service Work / Chapter 2.2 --- The Dynamic Relationship among Three Parties / Chapter 2.3 --- The Limitation of Emotional Labor in Existence Literature / Chapter CHAPTER 3 --- The Background of the CRs --- p.35 / Chapter 3.1 --- The Soft Drink Industry in China / Chapter 3.2 --- The Characteristics of Soft Drink / Chapter 3.3 --- The Customers Whom the CRs Interact With / Chapter 3.4 --- The Response of Ultimate Consumers / Chapter 3.5 --- The Development of CR / Chapter Chapter 4 --- Distribution of Power and Responsibility --- p.48 / Chapter 4.1 --- Choose the Right Person / Chapter 4.2 --- Comprehensive and All Round Training / Chapter 4.3 --- Getting People to Work / Chapter 4.4 --- Birth of a Principal of the Fixed Area / Chapter Chapter 5 --- Building Relationship Before Selling --- p.85 / Chapter 5.1 --- The Strategy the CRs Use to Control the Customers / Chapter 5.2 --- The Background of Relationship Based Interaction / Chapter 5.3 --- The Dynamic Relationship among Three Parties / Chapter Chapter 6 --- Emotion: the Instrument of Work --- p.121 / Chapter 6.1 --- Surface Acting VS Deep Acting / Chapter 6.2 --- The Functions and Dysfunctions of Emotional Labor / Chapter 6.3 --- The Emotions being Applied in the Work / Chapter Chapter 7 --- Conclusion --- p.144 / Chapter 7.1 --- A New Form of Management Control / Chapter 7.2 --- A Localized Selling Method: Building Personal Relationship / Chapter 7.3 --- A Mass Production of Emotions / Chapter 7.4 --- The Service Society and Rationality / Chapter 7.5 --- Limitations of the Present Study / Appendix 1 RMS (Relative Market Share) Ratio in Shenzhen --- p.155 / Appendix 2 The Granny-Young Lady Picture --- p.156 / Appendix 3 The Background of Informants --- p.157 / Key References --- p.158

This diploma thesis deals with point of food and baverage services in human residences influenced by urbanization processes. It was necessary to analyse primary and secondary data during processing this thessis. Secondary data was got from technical literature and web sites. Primary data was got due to questionare research, managed interviews and my own observing. This information was used for creating business concept which is connected to impact of urbanization processes (especially social atmosphere and social relations between residents). This concept was created for family business based on knowing people in this part of city with aim to contibute to improve social atmosphere.