This dissertation draws from and contributes to many traditions within the (interdisciplinary) discipline of communication studies. Serving the two primary objectives of the examination of the figure of the BMX freestyle cycling Pro and the analysis of the role of the magazines within this particular culture or field in the construction and maintenance of this figure, this project brings together studies of cultural intermediaries, magazine history, advertising history and theory, subcultures, audiences, commodification, cultural industries, celebrity, stars and professional athletes. The culture of BMX freestyle cycling is an interesting and heretofore unexamined phenomenon, and a focused examination allows the exploration and investigation of larger questions within the discipline. As such, this dissertation provides an informed interpretation of the culture of BMX freestyle, allows the examination of a number of other issues concerning the mediation of cultural practices, and suggests a theory of the special-interest magazine, thus contributing substantively to various literatures. / Special-interest magazines are a part of a larger system and industries within which the ultimate goal is the sale of commodities. At the same time, they function as a site of credibility within a larger field, both conferring star status on particular individuals and approving particular commodities that are being offered to the readers. Special-interest magazines construct and sell audiences to advertisers, create star systems, propose candidates for stardom, help build image careers, contribute substantially to a "star currency" within the particular field, negotiate (i.e.; mediate) tensions between the advertisers, the stars, and the readers, help organize the time of a culture and work to infuse it with a sense of vitality through the punctual and ritualistic appearance of novel content, assist the consumer with their desires for commodities and stars by standing as catalogues of commodities (serving to educate newcomers in the protocol of the culture), provide new financial opportunities (such as the commodity form of the photo contingency), and in their complicity with the needs of those that provide their primary source of revenue, give more value to the advertising dollar in the construction of editorial content that could be seen as advertising.

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Literatūros apžvalga parodė, kad Lietuvoje atliktų tyrimų, analizuojančių mažųjų dviračių kroso (BMX) sportininkų rengimą beveik nėra. Todėl tampa aktualu ištirti BMX dviratininkų parengtumo charakteristikas, kurios būtų nukreiptos į specifinių fizinių ir funkcinių galių išugdymą.Tyrimo objektas – mažųjų dviračių kroso (BMX) sportininkų fizinis parengtumas. / Relevance of the research. The review of literature shows that there are almost no research works carried out in Lithuania on physical fitness of bicycle motocross (BMX) racers. Therefore, it is relevant to investigate characteristics of bicycle motocross (BMX) racers’ physical fitness in order to direct them towards development of specific physical and functional powers.