Spelling suggestions: "subject:"gig data analytics capability (BDAC)"" "subject:"iig data analytics capability (BDAC)""
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How and when does big data analytics capability contribute to market performanceOlabode, Oluwaseun E., Boso, N., Hultman, Magnus, Leonidou, C.N. 19 September 2023 (has links)
Yes / This study looks at the relationship between big data analytics capability and market
performance and how this relationship can be facilitated by adopting disruptive business models in
competitive environments.
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