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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

How and when does big data analytics capability contribute to market performance

Olabode, Oluwaseun E., Boso, N., Hultman, Magnus, Leonidou, C.N. 19 September 2023 (has links)
Yes / This study looks at the relationship between big data analytics capability and market performance and how this relationship can be facilitated by adopting disruptive business models in competitive environments.

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