In this investigation an attempt is made to show that in the world of radio communications in South Africa the oral mode of expression or radio oralism is manifestly more valued than the literate mode. The study deals with three basic issues: firstly, the new electronic culture which, to a large extent, depends on the spoken word, secondly, the significance of the spoken word that new mass media has developed; and, thirdly, what is likely to happen in broadcasting as a whole in South Africa, where the new oralism already had a decisive impact. The study explores the structure of the oral poetic language of radio grammar by examining black announcers' language usage. The thesis focuses on the individual announcer, her or his repertoure of repetitions and styles, and the quality of her or his practice of the traditional artistic expressions. It explores why one phrase is used and not another; it examines the many forms of repetition, their meanings, sounds, and the sound patterns formed by what precedes and follows them. starting with the individual announcer, the study worked outwards to the group to which she/he belongs, namely to other announcers who have influenced him or her and then to South African black society as a whole. The language of black South African radio announcers is in many respects stylised and ordered. In their creations, these announcers have incorporated praise names, geneologies and formulas which show their reliance both on the more specialized bardic repertoire and on the wider Izibongo tradition. At the end of this study, four things are noted: 1. The meaning of word in radio is controlled by what Goody and Watt (1968:28) call 'direct semantic ratification', that is by the real-life situations in which the word is used here and now. Words acquire their meanings only from their insistent actual habits - these include gestures, vocal inflections, and the entire human existential setting in which real, spoken words always occur. / Thesis (Ph.D.)-University of Natal, Durban, 1993.

Thesis (MPhil) -- University of Stellenbosch, 2004 / ENGLISH ABSTRACT: After 1994, the year in which the first democratic election in the country was held and which placed South Africa irrevocably on the road to the creation of a new society, many institutions had to change to adapt to the new circumstances. All government and private institutions were compelled to adhere to transformation requirements. This study investigates the damage to blacks in the period before 1994, as well as the legal instruments and other regulations of the new government to assist black empowerment, with a view to creating a more equal society. The transformation of media institutions is a subject which, up to now, has not yet been researched thoroughly. This study was undertaken to establish the progress that has been made by Media24, a Naspers affiliate. The paper discusses the practical problems surrounding transformation, specifically those attached to an historic Afrikaans "white" institution like Media24. The conclusion which was derived at after interviews with top management, is that the company's leadership has moved into a position where transformation isn't questioned any more. Practical efforts are now being made to accelerate affirmative action and transformation. An audit of Media24 which was completed in 2004, and which is indicative of the company's achievements according to the transformational charter for black economic empowerment, was studied. The result shows that Media24 has made excellent progress in some areas, but has failed to achieve the desired results in others. Resulting from this, Media24's management began to set specific goals in order to be able to adhere to certain legal requirements (which includes, amongst others, affirmative action) within a specific time frame. Some of the proposals in this study include: That Media24's upcoming leadership should be measured against its ability to understand the requirements to do business in a new, diverse society; that more successful communication measurements be instituted around transformational processes and measurements and that a transformational ombud be appointed to highlight shortcomings and to help accelerate the process. The study has not exhausted the subject and, with transformation being an ongoing process, it is recommended that it be investigated further. / AFRIKAANSE OPSOMMING: Ná 1994, die jaar waarin die eerste demokratiese verkiesing in die land gehou is en Suid-Afrika onherroeplik op pad na die skepping van 'n "nuwe samelewing" geplaas is, sou baie instellings moes verander om by die nuwe omstandighede aan te pas. Alle staats- en private instellings sou aan transformasievereistes onderhewig wees. Dié werkstuk ondersoek kortliks die benadeling van swart mense in die tydperk voor 1994 en die wetlike instrumente en ander maatreëls van die nuwe regering om swart bemagtiging te help versnel en 'n meer gelyke samelewing te help skep. Die transformasie van media-instellings is 'n onderwerp wat nog nie behoorlik nagevors is nie en dié studie is aangepak om vas te stel hoe ver Media24, 'n filiaal van Naspers, gevorder het daarmee. Die praktiese probleme rondom transformasie word uitgelig, spesifiek dié by'n histories Afrikaanse "wit" instelling soos Media24. Die afleiding wat gemaak word uit onderhoude met die topbestuur van Media24 is dat die maatskappy se leierskap verby die punt is waar transformasie bevraagteken word. Praktiese pogings word nou aangewend om regstellende aksie maatreëls te versnel en transformasie vinniger te laat geskied. 'n Oudit van Media24 wat in 2004 uitgevoer is en wat die maatskappy se prestasie volgens die bemagtigingstelkaart vir swart ekonomiese bemagtiging aandui, is bestudeer. Die resultaat daarvan het getoon dat Media24 op sekere gebiede van swart bemagtiging goed vaar, maar op ander gebiede ver agter is. Media24 se bestuur het na aanleiding hiervan bepaalde teikens begin stelom die wetlike vereistes, wat onder meer regstellende aksie insluit, binne 'n sekere tydperk na te kom. Van die voorstelle in die studie sluit in: dat Media24 se opkomende leierskorps gemeet word aan die mate waarin hulle die vereistes verstaan om in die nuwe, diverse samelewing sake te doen, daar groter kommunikasie in die maatskappy moet wees oor transformasieprosesse- en maatreëls en dat 'n transformasie-ombud aangestel word om op tekortkominge te wys en die proses te help versnel. Die studie het nie die onderwerp uitgeput nie en verdere navorsing kan aangepak word, veralomdat transformasie 'n deurlopende proses is.

[Introduction] An investigation of relevant literature reveals numerous studies on the principles of effective advertising communications. These studies are based on work done overseas and may not apply to Blacks in South Africa. Pioneer advertising research into the Black market has been conducted in recent years by the University of South Africa's Bureau of Market Research (BM). The resultant data obtained indicated that communicating to the Black market should be treated separately from communicating to Whites in South Africa and further research is required on the effectiveness of advertising communications aimed at Blacks. This study was designed to supplement the research conducted by the Bureau of Market Research rather than to validate these findings.

Thesis (MPhil)--Stellenbosch University, 2011. / ENGLISH ABSTRACT: Black journalists in South Africa have played a crucial role in exposing the political oppression of black South Africans during the Apartheid era. In this regard the Sowetan newspaper made a great contribution. However, the political role that black women journalists played at the Sowetan has been ignored, before and after 1994. After 1994, political black women journalists at the Sowetan continued to make strides despite the hostile environment that these women journalists worked in. The limitation of beats and assignments, lack of promotions and many other challenges that black women journalists faced during this period made their work environment unfriendly and hostile towards their performance. This study examines the political role made by black women journalists at the Sowetan newspaper from 1994 to 1999. The study shows how the black women journalists brought different perspectives in news at the Sowetan through their manner of reporting and also how they viewed matters within the context of a new democracy in South Africa. / AFRIKAANSE OPSOMMING: Swart joernaliste in Suid-Afrika het ’n onontbeerlike rol gespeel in die onthulling van die politieke onderdrukking van swart Suid-Afrikaners tydens die apartheidsjare. In hierdie verband het die Sowetan-koerant ’n groot bydrae gelewer. Die politieke rol van swart vrouejoernaliste by die Sowetan is egter geïgnoreer, voor en ná 1994. Ná 1994 het politieke swart vrouejoernaliste by die Sowetan steeds opgang gemaak, ten spyte van die vyandige omgewing waarin hierdie vroue gewerk het. Beperkte opdragte en spesialisonderwerpe om te dek, ’n gebrek aan bevordering en die talle ander uitdagings wat swart vrouejoernaliste in hierdie tydperk moes trotseer, het hul werksomgewing onvriendelik en vyandig gemaak met betrekking tot hul werksverrigting. Hierdie studie ondersoek die politieke rol wat vanaf 1994 tot 1999 deur swart vrouejoernaliste by die Sowetan gespeel is. Die studie toon aan hoe die swart vrouejoernaliste ander nuusperspektiewe na die Sowetan gebring het, met die wyse waarop hulle verslag gedoen het en ook waarop hulle aangeleenthede in die breë verband van ’n nuwe demokratiese bestel in Suid-Afrika beskou het.

Thesis (MPhil)--University of Stellenbosch, 2005. / ENGLISH ABSTRACT: The aim of this assignment is to examine two investigative journalism programmes in South Africa, namely Carte Blanche and SpecialAssignment in order to ascertain whether two South African policing organisations have been subjected to racist stereotyping on these two programmes. Both these programmes are held in high esteem within South African and international media circles. Carte Blanche has won many awards, such as the prestigious eNN African Journalist of the Year Award in 2002. Special Assignment won the equivalent award in 2001. The approaches and styles in revealing the truth by using investigative forms of journalism are however slightly different. Both Carte Blanche and Special Assignment have produced stories from August 2003 to September 2004 that have exposed corruption within the South African policing organisations. Many of the perpetrators within the police force were identified as people of colour. This assignment therefore aims to discover whether racist stereotyping exists in this niche of investigative journalism television programmes. This opens up the possibility for these portrayals to be seen as stereotypical, since the dominant press codes in South Africa stipulates that reference to 'race' in news reporting should only be done where it will contribute significantly to understanding the subject matter or if the reference to the race of the person is particularly applicable. This assignment aims to discover whether racist stereotyping exists in this niche of investigative journalism television programmes. The research method comprised analysing programmes on Carte Blanche and Special Assignment that dealt with the South African policing organisations from August 2003 to September 2004. The original transcripts of the programmes were retrieved from the relevant websites of Carte Blanche and Special Assignment and have also been studied. Sources on media ethics as well as newspaper and magazine articles dealing with the South African policing organisations, crime and corruption were scrutinized in order to provide background information for the study. The analyses of the programmes was complemented by interviews conducted with the investigative journalists at the helm of the two programmes, namely, Ruda Landman from Carte Blanche and Jessica Pitchford from Special Assignment. / AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om twee ondersoekende joernalistiekprogramme in Suid-Afrika, naamlik Carte Blanche en Special Assignment, te ondersoek ten einde vas te stelof die Suid- Afrikaanse polisiëringsorganisasies in dié twee programme aan rassestereotipering onderhewig is. Albei dié programme word hoog geag in Suid-Afrikaanse en internasionale mediakringe. Carte Blanche het reeds verskeie toekennings gewen, soos die toonaangewende eNN Afrikajoernalis van die Jaar Toekenning in 2002. Special Assignment het hierdie toekenning in 2001 gewen. Die benaderings en styl wat tydens die bekendmaking van die waarheid gevolg word deur die toepassing van ondersoekende vorme van joernalistiek verskil egter effe. Sowel Carte Blanche as Special Assignment het van Augustus 2003 tot September 2004 stories opgelewer wat korrupsie in die Suid-Afrikaanse polisiëringsorganisasies aan die kaak gestel het. Baie van die skuldiges in die polisiemag is geïdentifiseer as gekleurde mense. Hierdie studie beoog dus om vas te stel of daar rassestereotipering in hierdie afdeling van televisieprogramme met betrekking tot ondersoekende joernalistiek bestaan. Ondersoekende joernalistiek is ongetwyfeld een van die stimulerendste afdelings van die joernalistiek. Dit is 'n uitgesproke vorm van joernalistiek wat die vermoë het om die samelewing te beïnvloed. Ondersoekende joernalistiek maak gewoonlik misdrywe aan die publiek bekend. Die konsekwente uitbeelding van gekleurde mense op 'n negatiewe wyse sou kon lei tot die inboet van etiese waardes en dus tot rassestereotipering. Die navorsingsmetode het behels dat daar van Augustus 2003 tot September 2004 na programme oor die Suid-Afrikaanse polisiëringsorganisasies op Carte Blanche en Special Assignment gekyk is en dat dit op band opgeneem is. Die oorspronklike transkripsies van die programme is van Carte Blanche en Special Assignment se onderskeie webtuistes verkry en word as bylaes by hierdie studie aangeheg. Bronne oor media-etiek asook koerant- en tydskrifartikels wat oor die Suid-Afrikaanse polisiëringsorganisasies, misdaad en korrupsie handel, is noukeurig nagegaan. 'n Persoonlike onderhoud is met Ruda Landman van Carte Blanche gevoer, en met Jessica Pitchford van Special Assignment is 'n onderhoud per e-pos gevoer. Landman en Pitchford was albei betrokke by die samestelling van die betrokke