Cette thèse remet en question la perception négative, dominante dans la littérature et largement répandue dans les organisations, de l'utilisation personnelle d'Internet au travail. Une étude de cas a été réalisée auprès d’environ 80 d’employés et superviseurs dans un bureau d’un département du gouvernement canadien. La thèse confirme que, non seulement ces employés de bureau transgressaient-ils régulièrement des règles explicites conçus pour cadrer l’utilisation des technologies d’information et de communication (TIC), ces comportements étaient largement tolérés au sein du département. L’analyse des pratiques et interactions quotidiennes a révélé une relation entre des gestionnaires et leur personnel basée sur une confiance réciproque, mais pas absolue. Il ressort une moralité située fondée sur la promotion du professionnalisme et le maintien de la productivité. Le relâchement de contraintes organisationnelles autour de l’utilisation de l’Internet à des fins personnelles est utilisé comme outil de gestion par les superviseurs et cette flexibilité accrue est bien accueillie par les employés pour des raisons à la fois pragmatiques et psychologiques. Une sondage, des entretiens approfondis avec un certain nombre d’employés et gestionnaires et l’observation participante ont révélé un désir de paraître professionnel malgré les activités non liées au travail; une perception généralisée de l’utilisation d'Internet comme compensation informelle pour temps et effort; et un sens partagé de confiance entre des salariés et leurs superviseurs, ce qui favorise la satisfaction au travail et productivité. Avec ces observations, on offre des éléments de réponse pour expliquer comment les employés de bureau négocient ce qui est acceptable en termes de leur utilisation d’Internet non liée au travail, et comment les gestionnaires justifient leur application subjective des règles à ce sujet. Finalement, la recherche montre que l'utilisation personnelle d’Internet au travail peut rapporter des bénéfices et ne devrait donc pas toujours être vu comme du "cyber-loafing" ou du "time banditry" comme la littérature l’a principalement représentée depuis que l’Internet est arrivé massivement sur les lieux du travail. La forme et la faisabilité de restrictions organisationnelles sur ces pratiques devront faire objet de réflexion dans le contexte de brouillage accru de frontières entre le travail et la vie personnelle des employés de bureau du 21e siècle. / This case-study investigation challenges the negative perception by organizations and researchers towards the personal use of the Internet in the workplace. While confirming that office employees in the field site were breaking explicit rules governing the use of information and communication technologies (ICT), this thesis provides evidence of informal relations between managers and their staff built on a tacit toleration of rule-violation. Their daily practices and interactions revealed a relationship that was shown to satisfy the conditions of a situated morality in promoting desired occupational identities and relaxing organizational constraints. Survey results, interview responses and observations of about 80 office workers and supervisors in a Canadian government department uncovered a desire to appear professional in spite of the non-work-related activity; Internet use as an informal compensation for time and effort; and a shared sense of trust to foster job satisfaction and productivity. Through these findings, answers are offered to explain how office workers negotiate what is acceptable in terms of non-work-related Internet use, and how supervisors justify their subjective enforcement of rules. Lastly, the research showed that personal Internet use in the workplace can yield positive outcomes and should not always be seen as “cyber-loafing” or “time banditry” as the literature has predominantly portrayed it since the Internet age entered the workplace. Lastly, this thesis raises questions as to the value of employee monitoring and organizational restrictions amid the increasing blurring of work and personal lives of 21st Century office workers.

I present the dissertation web as a montage of a postmodern inquiry of my doctoral internship and research experiences—concerns and jubilation—positioned within the discourses of <a href="site_map2.htm#2">postmodern</a>, dissertation, academia, experimentalism and cyberspace innovations among others. I create a <a href="site_map2.htm#3">social constructionistic</a> interactive interplay, using <a href="site_map2.htm#5">hypertext</a>, among my various voices of an intern, a researcher and a person. In the dissertation web—my inquiry—I practice the characterization of postmodernism on numerous fronts—subject of study, context of study, methodology and re-presentation of the inquiry. Implicitly and explicitly, I articulate the various characterizations of postmodernism in my inquiry by challenging the traditional research practices (meta<a href="site_map2.htm#4">narratives</a>). I challenge the traditional praxis by alternate per<b>form</b>ances of research practices such as studying myself in a cultural context of an internship using the methodology of <a href="site_map2.htm#11">autoethnography</a> and performance. The <a href="site_map2.htm#5">hypertext</a> docuverse is a further characterization of postmodernism in the styles and structures that are used for re-presentation of the narratives. The styles of narration I use—such as words and graphics, prose and poetry, first person conversational texts, narratives and collages—blur the boundary of "academic" writing, literature, and art. The hypertext is intended as a <a href="site_map2.htm#6">metaphorical</a> experiential, intertextual journey of an <a href="site_map2.htm#12">intern</a> and a <a href="site_map2.htm#14">researcher</a>. Rather than a fixed structure, I create numerous structures of possible structures to privilege the readers' <a href="site_map2.htm#1">navigational</a> choices. I anticipate that the reader's choices in the virtual space might create a sense of meaning-transformation as one traverses through the dissertation web, thus, valuing <a href="site_map2.htm#8">fragmentation</a> and connection as aspects of sense-making, which are contextualized (among others) by the reader's meaning frames and my hypertextual <a href="site_map2.htm#7">performances</a>. The dissertation is submitted in three formats—exclusive dissertation web.pdf, intertextual dissertation web.pdf, and xml version. The<b> <i>exclusive dissertation web.pdf</i> </b>is a web capture in pdf format of all the "files" that compose the dissertation web created in html. The <i><b>intertextual dissertation web.pdf</b> </i> is a web capture of my dissertation along with the capture of external web resources that contextualize my dissertation web, thus illustrating the intertextuality of hypertexts by making the dissertation part of the larger textual web. Due to the web capture, the "docuverse" is nonlinear and the pages do not follow any particular or author predefined sequences. So, <i>please use the internal links or the bookmarks to read or browse the dissertation web</i> rather than scroll from the first "page" to the last "page" of the pdf formatted docuverse. The third version in xml will be made available at a later date. An html version of the dissertation is available directly from the researcher-author. CAUTION! The links from the abstract may be broken due to archiving of the dissertation web. / Ph. D.

The thesis investigates the concept of trademark dilution under international and regional trademark law, and under the laws of selected jurisdictions; namely, the United States of America, Germany, the United Kingdom and the Republic of South Africa. The investigation includes measures undertaken to prohibit the internet-based dilution of famous marks through the registration of confusingly similar domain names. It is noted that dilution is imprecisely formulated under international trademark treaty law. In fact, the term "dilution" does not appear in international trademark treaties. To fill the gap of international trademark treaties, various policy initiatives, or `soft law' have been developed, which to some extent clarify both the concept of dilution, the type of mark protected from dilution, and the scope of such protection. The problem is that the policy initiatives are non-binding on States, so that different States have adopted different common law and statutory approaches to the protection of marks against dilution. This is demonstrated, for example, by the fact that the European Union and its Member States provide protection from dilution to "marks with a reputation", while the United States of America provides such protection only to "famous" marks, and the Republic of South Africa protects "marks which are well-known in the Republic" from dilution. The thesis analyses the protection granted in these jurisdictions, to determine the similarities and differences of approach, and to make appropriate law reform proposals to achieve uniformity of protection. In the final analysis, it is concluded that the burden of enforcing dilution provisions rest on the judiciary. This being so, the judiciary is urged to engage in a balancing exercise in deciding dilution cases. The courts should recognize that dilution provisions are powerful tools at the disposal of owners of trademarks with advertising value. At the same time, the courts should be steadfast in ensuring that protection from dilution does not stultify freedom of trade, or create absolute monopolies or a form of copyright in a trademark. / Jurisprudence / LL.D.

The thesis investigates the concept of trademark dilution under international and regional trademark law, and under the laws of selected jurisdictions; namely, the United States of America, Germany, the United Kingdom and the Republic of South Africa. The investigation includes measures undertaken to prohibit the internet-based dilution of famous marks through the registration of confusingly similar domain names. It is noted that dilution is imprecisely formulated under international trademark treaty law. In fact, the term "dilution" does not appear in international trademark treaties. To fill the gap of international trademark treaties, various policy initiatives, or `soft law' have been developed, which to some extent clarify both the concept of dilution, the type of mark protected from dilution, and the scope of such protection. The problem is that the policy initiatives are non-binding on States, so that different States have adopted different common law and statutory approaches to the protection of marks against dilution. This is demonstrated, for example, by the fact that the European Union and its Member States provide protection from dilution to "marks with a reputation", while the United States of America provides such protection only to "famous" marks, and the Republic of South Africa protects "marks which are well-known in the Republic" from dilution. The thesis analyses the protection granted in these jurisdictions, to determine the similarities and differences of approach, and to make appropriate law reform proposals to achieve uniformity of protection. In the final analysis, it is concluded that the burden of enforcing dilution provisions rest on the judiciary. This being so, the judiciary is urged to engage in a balancing exercise in deciding dilution cases. The courts should recognize that dilution provisions are powerful tools at the disposal of owners of trademarks with advertising value. At the same time, the courts should be steadfast in ensuring that protection from dilution does not stultify freedom of trade, or create absolute monopolies or a form of copyright in a trademark. / Jurisprudence / LL.D.