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A comparison of the body shapes of young Swazi women with those of body forms used in apparel manufacturingMabuza, Letsiwe Lindiwe January 2012 (has links)
In order to achieve good apparel fit, it is necessary to identify, define and classify the size
and shape of a population based on a combination of key body measurements (Petrova &
Ashdown, 2008). Unrepresentative sizing systems ultimately lead to apparel fit problems
which are further compounded by an unstandardised and ambiguous communication of
sizing and fit within the apparel manufacturing sector (Chun-Yoon & Jasper, 1996; Winks,
1997; Simmons & Istook, 2004).
According to Magagula and Zwane (2006), the sizing system used by the apparel industry in
Swaziland is based on British anthropometric measurements taken in the 1940s; yet there is
a significant variance in the body proportions and dimensions of different ethnic groups and
within ethnic groups (Yu, 2004c:183). It is therefore predictable that young Swazi women
would experience apparel fit problems with ready-to-wear apparel. Body forms are
manufactured using body dimensions of the apparel manufacturer’s target market in order to
yield satisfactory levels of fit. This is however not the case for the Swazi market, as very little
current anthropometric data exists on Swazi women. As a result, small-scale apparel
manufacturers encounter problems with regard to body forms that are not manufactured
according to the shape of Swazi women. The aim of this research was therefore to identify and describe the most prevalent body
shapes of young Swazi women using body dimensions, to identify and describe the body
shapes of the currently used body forms through body dimensions, to describe and compare
the most prevalent body measurements and proportions of young Swazi women and those of
currently used body forms, and finally to test and evaluate the fit of the test garment which
represents the most prevalent size and shape of the Swazi women, on the body forms. This
study is explorative in nature as it helped to clarify a largely undefined area of body shape
analysis in respect of young Swazi women. Under the quantitative research strategy, a
survey research methodology was used. Anthropometric techniques and traditional tailor’s
measurements were used to obtain body measurements for various dimensions of young
Swazi women, and training in anthropometry was undertaken to ensure that the
measurements were taken reliably and accurately.
It emerges from the results of this study that the most prevalent body shape of young Swazi
women is the triangular body shape, followed by the hourglass body shape, while the
inverted triangle is the least common body shape. The two body form brands employed in
this study on the other hand are found to bear different body shapes from each other.
Though one brand appears to have the same shape as that of the most prevalent body
shape of young Swazi women, it is apparent that there are notable differences regarding the
degree of the body contours, i.e. the Swazi women are conspicuously heavier and more
rounded at the hip area – as the measurement differences show. The expectation that this
body form will offer a better fit to Swazi women as they have similar body shapes in principle,
is not realised when the fit of the test garment is evaluated, due to the vast differences in the
drop values. The fit problems that are predicted to be experienced by young Swazi women
when using the body forms for pattern generation, based on the significant measurement
differences, are indeed observed during the evaluation of the fit of the test garment on the
body forms. The fit problems exhibited during the testing of the fit of the test garment based
on the most prevalent body shape of young Swazi women on the body forms, are mainly due
to a wider lower hip girth and shorter length proportions at the upper torso of the young
Swazi women. The results of this study contribute to a better understanding of the body shapes that exist
among young Swazi women and the fit problems that young Swazi women experience as a
consequence of unrepresentative body forms being used in terms of size and shape.
Furthermore, the need for all stakeholders in the apparel manufacturing industry to reach
consensus on the standardisation and communication of sizing emerges as a step toward
affording better fitting apparel to the Swazi women. / Dissertation (MConsumer Science)--University of Pretoria, 2012. / gm2014 / Consumer Science / unrestricted
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Proposed sizing for young South African women of African descent with triangular shaped bodiesMuthambi, Amukelani January 2012 (has links)
In South Africa, a representative anthropometric study of South African women has never
been undertaken, as such little is known about the body shapes of South African women.
Nevertheless, research on the body shapes of South African women is ongoing (Makhanya,
2012). According to the preliminary findings of Makhanya’s (2012) research, 59.26% of
South African female students of African descent have a triangular body shape. The
triangular body shape differs from the ideal body shape that ready-to-wear apparel sizing is
presently based on, and is a contributing factor to the problems experienced with the quality
of fit of ready-to-wear apparel by South African women of African descent. Therefore, the aim
of this exploratory study was to develop experimental size specifications for the body
measurements required for a basic sheath dress for South African female students of African
descent with a triangular body shape. The students were of medium height, aged between
18 and 25 years, in the size 6/30 to size 14/38 size range, and enrolled at the University of
Pretoria. The experimental size specifications were developed by statistically analysing an
anthropometric database of female students of the University of Pretoria using regression
analysis. Thereafter, the quality of fit attained from the experimental size specifications and
the traditional (i.e. current) size specifications was evaluated to determine whether the
experimental size specifications offer the unit of analysis with improved overall quality of fit. A
panel of professionals with experience in apparel fit evaluation evaluated the quality of fit of
the test garments. The test garments developed from the experimental size specifications
were considered by the panel of professionals to offer the unit of analysis with improved
overall quality of fit. The findings of the study suggest that South African ready-to-wear
apparel sizing needs to accommodate the different body shapes found in South Africa. / Dissertation (MConsumer Science)--University of Pretoria, 2012. / gm2014 / Consumer Science / unrestricted
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Skin Tone, Age, and Body Image Representation in Health and Beauty Advertisements in Women’s Health MagazinesCollier-Green, Janae' 16 June 2017 (has links)
No description available.
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