Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-12-20T13:44:15Z No. of bitstreams: 1 RosangelaBarbosadaSilvaDissertacao2016.pdf: 4189698 bytes, checksum: 38ecf035eb67097ae3563606d824430b (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-12-20T13:44:42Z (GMT) No. of bitstreams: 1 RosangelaBarbosadaSilvaDissertacao2016.pdf: 4189698 bytes, checksum: 38ecf035eb67097ae3563606d824430b (MD5) / Made available in DSpace on 2017-12-20T13:44:42Z (GMT). No. of bitstreams: 1 RosangelaBarbosadaSilvaDissertacao2016.pdf: 4189698 bytes, checksum: 38ecf035eb67097ae3563606d824430b (MD5) Previous issue date: 2016-09-01 / This thesis proposed to analyze what is happening in the context of verbal and non verbal communication process Barbie on Instagram. And the configuration of the expression plane and doll content plan that began to appeal not only to fashion costumes, the media agenda of the mass media to make sense, but he held on goal. The method that we used in this research is supported by the approach anchored in semiotics, more specifically in the French semiotics with structuralist basis, which includes not only the analysis of the written text, but understands the text in all its dimensions. The basis of the method developed in the postulates of Louis Hjelmslev. Barbie announces to its followers through Instagram, your style of life pleasing to the eyes of those who see. The doll on social media reveals the production of language. In cyber space, senses and values become infinite. Doll took for himself a space in social media in which she reveals a constructed and articulated reality. This shows that Barbie is also a reflection of the customs of an era, its evolution, its revolution. Including social and cultural aspects. At the end, we concluded that Barbie was created mediaticamente. It is a symbolic and discursive construction. / Esta disserta????o se prop??s analisar o que se passa na perspectiva da linguagem verbal e n??o verbal do processo comunicacional da Barbie no Instagram. E como se configura o plano da express??o e o plano do conte??do da boneca que passou a recorrer n??o somente aos figurinos da moda, ?? agenda midi??tica dos meios de massa para produzir sentido, mas ocupou as redes. O m??todo que recorremos nessa pesquisa se ampara na abordagem ancorada na semi??tica, mais especificamente na semi??tica francesa, com base estruturalista, que contempla n??o apenas a an??lise sobre o texto escrito, mas compreende o texto em todas as suas dimens??es. A fundamenta????o do m??todo se desenvolveu nos postulados de Louis Hjelmslev. A Barbie comunica aos seus seguidores por meio do Instagram, seu estilo de vida agrad??vel aos olhos de quem ver. A boneca na m??dia social revela toda a produ????o da linguagem. No Espa??o cibern??tico, os sentidos e valores tornam-se infinitos. A boneca assumiu para si um espa??o na m??dia social no qual ela revela uma realidade constru??da e articulada. Isso mostra que a Barbie ?? tamb??m um reflexo dos costumes de uma ??poca, sua evolu????o, sua revolu????o. Abrangendo aspectos sociais e culturais. Ao fim, conclu??mos que a Barbie foi criada mediaticamente. Ela ?? uma constru????o simb??lica e discursiva.