Thesis (Ph. D.)--University of Toronto, 1993. / Includes bibliographical references.

Thesis (Ph. D.)--University of Toronto, 1993. / Includes bibliographical references.

Few historians would question the importance of national literature to the understanding of national history. Less frequently, especially in Scottish history, is equal attention given to the print medium. Publishing and the book trade represent a complex cocktail of conscience and commerce, of ideology and industry, and one of the tensions within the study of publishing, especially in the turmoil of the early modern period, is the assessment of motive underpinning the act of publication. Two objectives are sought in this research of the book trade of Scotland c1500 to c1720. The degree, scale, structure and financial basis of the book trade are considered. In particular, data obtained from a large number of existing and new references to individual booksellers and printers has been accumulated in order to establish the extent, development, and general pattern of commerce. Secondly, the interaction of public policy and the book trade is explored with separate chapters on the policy of the burghs, the church and the government. As part of government control close scrutiny is given to the law of publishing with chapters devoted to copyright and censorship, two themes for which adequate Scottish study is long overdue. In addition, a bridging chapter is included dealing with trade links between Scotland and the Low Countries, and this reflects vividly the conflicting demands of permission and prohibition for book merchants and book regulators. The research comes to two apparently contrasting conclusions. The book trade of early modern Scotland was in many respects similar to those of other European nations at this time, especially England and the Low Countries. The desire for profit and intellectual improvement, but also adequate controls, were common to all literate societies. Equally, although the beaches of Scottish print culture were battered by the influences of Dutch and English commercial, legal and administrative conventions, Scotland developed its own unique relationship to the printed word - a Scottish tradition.

Abstract not available

by Wai-kong Fung. / Thesis (M.Ph.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 136-140.

A research report submitted to the Faculty of Humanities, School of Literature, Language and Media in partial fulfilment of the requirements for the degree of M.A Publishing Studies at the University of the Witwatersrand, 2016 / The purpose of this study is to investigate the current marketing capabilities of trade book publishers in South Africa. In addition, this study ascertains how these marketing capabilities impact on trade book publishers' sales and brand performance. There are currently several gaps in the literature on both marketing capabilities within the global publishing industry as well as gaps in the literature on the South African trade publishing industry. The main research problem is the lack of understanding of the marketing capabilities of trade book publishers in South Africa and how these capabilities can impact on the sales performance of these trade book publishers. This study is a qualitative, case study that examined four marketing capabilities within trade publishing houses in South Africa. Four propositions (on marketing communications, pricing, product innovation and channel management) were developed and tested in the study. The Resource-based view (RBV) theory as the main theoretical lens for this study is examined. The research was gathered through interviews over a 2 month period that were conducted at the publishers’ offices. 5 publishing companies took part in the study and a total of 15 interviews were conducted. The interviews were recorded and then transcribed. The transcriptions were loaded on to an analysis software tool called MaxQDA which allowed easy analysis by the researcher. All four propositions established were supported by the research. These marketing capabilities exist within all five trade publishing houses but that they are not being utilised as they should be. There is definite room for improvement in the publishing industr. The most significant capability for the trade publishing industry is the marketing communications capability as this is the most widely used. The originality of this research is that it is a case study in South African trade publishing houses and that it is looking at the marketing capabilities of trade publishing houses through the RBV approach. The implications for the industry are mostly in-house implication as the models generated require an organizational change within the publishing houses. Limitations of this study as well as suggestions for future research are outlined in this study. / GR2017

"Book People: Evangelical Books and the Making of Contemporary Evangelicalism" traces the conjoined histories of evangelical Christianity and evangelical book culture in the United States. Although existing studies of religion, media, and business have explored evangelical print culture in the nineteenth and twenty-first centuries, historians rarely have lent their attention to the century that intervenes. Addressing this historiographic silence, this dissertation's chapters move from the end of the nineteenth century to the present. These chapters center their narrative on the middle decades of this period, when ministerial and entrepreneurial evangelicals increasingly turned to books not only as tools of cultural and theological discipline but also as commercial opportunities. By the end of the century, the marketplace had molded evangelicalism into a constituency that everyone from ministers to scholars to politicians to suburban shoppers to international media conglomerates regularly imagined, addressed, and invoked. Drawing on such archival sources as business records, meeting minutes, advertisements, editorial correspondence, marketing plans, sermon collections, and interviews, "Book People" illustrates how contemporary evangelicalism and the contemporary evangelical book industry helped bring each other into being.

Project Report (M.Pub.) - Simon Fraser University, 2006. / Theses (Master of Publishing Program) / Simon Fraser University. Also issued in digital format and available on the World Wide Web.

Thesis--Amsterdam. / "Stellingen": [2] p. inserted. Includes bibliographical references (p. [134]-158) and index.

Thesis (D.L.S.)--Columbia University. / Bibliography: leaves 166-184.