The role of publishing in the development of societies has been crucial, but many still tend to overlook the wider societal impact of publishing and concentrate purely on its direct economic contribution. The aim of this thesis is to draw attention to the wider impact of publishing as an instrument for the betterment of society. In particular the thesis examines the role of marketing in all its aspects in the publishing process at the international, national and industrial level (from inception to completion of publications). The study hopes to shed light on some of the environmental factors which affect publishing in general, publishing in the Malaysian context, and particularly scholarly publishing, which has its own peculiar traits. In order to have a clearer idea of the publishing scenario it is essential first to identify the symptoms; therefore it is important to examine the macro-marketing environment which constitutes the socio-political and commercial envelope in which the publishing industry resides, and then the micro-marketing environment and marketing systems which constitute the local industry level influences and internal company marketing force respectively. Having looked at these aspects of the marketing environment, the research concentrates on the most crucial factor in the success of any business, the buyer. The importance of measuring consumer satisfaction also dictated why the researcher made use of questionnaires for lecturers and students as sources of primary data for this study. Lecturers' roles in marketing books indirectly should not be overlooked by publishers; their unique offering is the special ability to identify and satisfy students' needs, analogous to the role played by doctors in the marketing of pharmaceutical drugs. An investigation is made of consumers' profile (lecturers and students) in order to deduce their reading and buying behaviour, and further in the case of lecturers, writing proficiency. These findings may provide better understanding of the marketing ramifications emanating from the publishing process in general and scholarly publishing in particular. Although libraries are one of the primary customers for scholarly publications, the survey conducted with them was far smaller in scope than those conducted on lecturers and students since they merely act as intermediaries while the latter are the ultimate users of scholarly publications. Scholars and publishers may co-operate happily in the writing and creating of scholarly books, but the publisher faces serious limitations upon his freedom to act purely for the betterment of scholarship. Thus, the focus of this study is how to bridge the gap between dissemination of knowledge through published means and the economics of publishing as a commercial concern. The notion of "social profit" is introduced to help deal with some of the conflicting concerns of scholarly publishers, as well as to argue against the normal argument of "social obligations" put forward by many government publishing agencies and university presses in Malaysia. The study concludes that main factors which determine the present situation of scholarly publishing include the relative infancy of the publishing industry in Malaysia; the small market for publications, in particular scholarly publications; the emphasis on textbook production which has resulted in a dearth of books in other areas; frequent changes of language policy which have damaged publishing programmes in both English and bahasa Melayu; the poor reading habit of the population in general (notwithstanding the high literacy rate); and more distressingly for scholarly publishers, the poor reading habit of students and lecturers; the lack of understanding of the publishing process by people involved in the industry; insufficient numbers of good authors especially those who can write in bahasa Melayu; poor planning and distribution, and above all the absence of reliable and up to date information on the industry. It is hoped that this research will generate interest in this neglected, yet nevertheless important, area which is essential to the development and national well being. An analysis of the marketing environment within the publishing business reveals the problems facing the industry, and suggests that a more appropriate system will be possible only when effective steps are taken to meet the needs of this industry and provide the needed support. This can only be realised by a detailed study to determine the long-term and short-term needs for books and other materials, and the various methods of meeting these needs. It is also important in determining how the industry can be strengthened and expanded to meet future needs. Although government efforts have reflected the awareness of the importance of textbooks in developing and upgrading the standard of education in Malaysia, they have also resulted in some measure in discouraging scholarly publications within the publishing industry. The publishing business in Malaysia deserves greater attention because of the significant position of Malaysia in Asia and ASEAN sub-continent in particular, and the contribution of education to its economic and social development.

Diss. Uppsala : Uppsala universitet, 2007.

Thesis (Ph. D.)--Ludwig-Maximilians-Universität zu München, 1983. / Cover title: Die Buchmesse in Frankfurt am Main vor 1560. Includes bibliographical references (p. 189-203).

Thesis (Ph. D.)--Université Laval, 1993. / Includes bibliographical references (leaves 352-364) and indexes.

Thesis (doctoral)--Katholieke Universiteit te Nijmegen, 1984. / Summary in English. Includes indexes. Includes bibliographical references (p. xviii-xxix).

No description available.

Yun Wai Foo. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 139-169). / Abstracts in English and Chinese. / CONTENTS --- p.1 / TABLES AND FIGURES --- p.2 / Chapter I. --- INTRODUCTION --- p.3 / Problem of Culture in the Cultural Revolution --- p.3 / History of Print and Read in the Cultural Revolution： A Social Prelude to Maoism --- p.14 / Chapter II. --- HEGEMONY AND BOOK PRINTING IN COMMUNIST CHINA --- p.26 / Ideological Determination and Book Industry --- p.26 / Book Printing in the Cultural Revolution --- p.32 / Chapter III. --- SOCIOLOGY OF KNOWLEDGE IN THE PRC --- p.44 / Knowledge in the PRC --- p.44 / Inefficacy of cultural reproduction in the cultural revolution --- p.52 / Chapter IV --- HISTORY OF READING IN THE CULTURAL REVOLUTION --- p.74 / Collective Memory and the Cultural Revolution --- p.74 / Chinese Reading Myth： Simply Read Marx ？ --- p.81 / What People Read ？ Alternative Reading in Communist China …… --- p.97 / How People Read? The Way and War to Knowledge --- p.115 / Construction of Intellectual Network in the Cultural Revolution --- p.122 / Chapter V --- CONCLUSION --- p.134 / BIBLIOGRAPHY --- p.139

The book world of sixteenth-century England was heavily focused on London. London's publishers wholly dominated the production of books, and with Oxford and Cambridge the booksellers of the capital also played the largest role in the supplying and distribution of books imported from Continental Europe. Nevertheless, by the end of the sixteenth century a considerable network of booksellers had been established in England's provincial towns. This dissertation uses scattered surviving evidence from book lists and inventories to investigate the development and character of provincial bookselling in the period between 1520 and 1640. It draws on information from most of England's larger cities, including York, Norwich and Exeter, as well as much smaller places, such as Kirkby Lonsdale and Ormskirk. It demonstrates that, despite the competition from the metropolis, local booksellers played an important role in supplying customers with a considerable range and variety of books, and that these bookshops became larger and more ambitious in their services to customers through this period. The result should be a significant contribution to understanding the book world of early modern England. The dissertation is accompanied by an appendix, listing and identifying the books documented in nine separate lists, each of which, where possible, has been matched to surviving editions.

This master thesis aims to examine how public libraries in Sweden are practically and ideologically equipped to deal with e-books, outside of the dominant distributor Elib. The study also aims to find out what’s required of the book market and the public libraries to make further progress in the question of e-books. In Sweden e-books are still representing only a small amount of all the library loans and an even smaller amount of the commercial book market. The methodological and theoretical ground for the thesis is Grounded Theory, and the survey is based on interviews with publishers, librarians and distributors. The conclusions of this thesis are that the public libraries lack resources to invest in e-books, and that they also lack in knowledge about the media and its readers. It also exposes that both internal and external collaboration efforts need to be further developed. In addition to this it also becomes clear that the libraries’ and publishers' digital presence is crucial in their efforts to reach out with literature to the readers. The findings above are closely interwoven with two conceptions of a more abstract kind. The first relates to the issue of the identity of the public library and the question of how they should manage their mission in a still developing digital world. The second concerns the issue of the value of the e-book vs. the value of the printed book. Both publishers and libraries still see the printed book as superior to the e-book, wherefore libraries are reluctant to invest in books that will not be a part of a traditional bookshelf collection. In order to work more actively with the development and further adapt to a future digital society, it is these factors that the book market and the public libraries must work on in order to reach out with literature to the readers. This is a two years master’s thesis in Archive, Library and Museum Studies.

The purpose of this thesis in Library and Information Science (LIS) is to examine how the book industry and the public libraries discuss the electronic books values in the Swedish journals Svensk Bokhandel and Biblioteksbladet. The method has been to compare statements from the book industries and the public libraries in articles during the period 2000-2014. Paula Schultz Nybackas thesis Bookonomy - the consumption practice and value of book reading provides the theory of the thesis. The material consists of selected articles in Svensk Bokhandel och Biblioteksbladet.   The results of the analysis show that the book industry and the public library think and treat the ebook differently. The book industry perceive the economic value of the ebook, and the public libraries are focused on the literary value of the ebook. That can explain why the public libraries and the book industry can’t seem to find a solution about ebook lending at the public libraries in Sweden.This is a two-year master’s thesis in Archive, Library and Museum studies.