Study project (MBA)--University of Stellenbosch, 2003. / ENGLISH ABSTRACT: The objective of this research was to determine how to strategically position Botswana Development Corporation (BDC) in the market. The idea was born out of the writer's view that the Corporation was losing its market share at the expense of its competitors. The study found that although Botswana is an ideal investment location for foreign direct investment, it is the unfortunate political developments in the region which scare investors away, hence detrimental to the BDC business. It was also discovered that in the financial services industry, in which the Corporation participates, cut-throat competition prevails. Companies in this sector are using quality, efficiencies and competences to competitively position themselves. Those companies which are doing well in these perspectives will attract a larger share of the market. Various models were discovered and recommended for BDC to employ in order to match its strategies and resources to remain competitive in the market. Recommendations which cover a broad spectrum of operations were suggested. These recommendations were brought up with the belief that they will create synergies in the Corporation. The research field merits continuous scrutiny and can also be extended to BDC subsidiaries. / AFRIKAANSE OPSOMMING: geen opsomming