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Similarities and differences in brand purchase behavior across categories /Ainslie, Andrew S. January 1998 (has links)
Thesis (Ph. D.)--University of Chicago Graduate School of Business, December 1998. / Includes bibliographical references. Also available on the Internet.
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Internal factors affecting brand performance.Harris, Fiona J. January 2001 (has links)
Thesis (Ph. D.)--Open University. BLDSC no. DX219765.
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A case study concerning the application of 'Prior Knowledge':Tolo, Monica. Unknown Date (has links)
Thesis (MBusiness-Research)--University of South Australia, 2003.
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Customer defection and acquisition and its relationship with market share change /Riebe, Erica. Unknown Date (has links)
Thesis (PhDResearch)--University of South Australia, 2003.
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A comparison of consumer based measures of brand equity :Mackay, Marisa Maio. Unknown Date (has links)
Thesis (MBus)--University of South Australia, 1999
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The relationships among extrinsic cues, perceived quality, perceived sacrifice and perceived value a cross national study : a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, September 2005 /Liu, Yang. January 2005 (has links) (PDF)
Thesis (MBus) -- Auckland University of Technology, 2005. / Also held in print (x, 106 leaves, 30 cm.) in Wellesley Theses Collection. (T 658.8342 LIU)
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The dyadic brand : a systematic enquiry to explore the confusion embedded in brand literature, and to inform the development of a simpler brand model that clarifies the roles of the consumer and custodian /Buddle, Richard. January 2007 (has links)
Thesis (MA)--University of Canberra, 2007. / Includes bibliography (p. 97-109).
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Feedback effects in ingredient branded offeringsRadighieri, Jeffrey P. January 2010 (has links) (PDF)
Thesis (Ph. D.)--Washington State University, May 2010. / Title from PDF title page (viewed on June 16, 2010). "College of Business." Includes bibliographical references.
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The value of a brand in the marketing of automotive lubricants in a business to business environment in South AfricaSnyder, Jan 23 July 2014 (has links)
M.B.A. / Please refer to full text to view abstract
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Positioning the brand of a financial institution in the Africa marketFastyn, Hanna Julia 06 December 2011 (has links)
M.Comm.
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