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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The Evolution of the Marketing and Branding Strategies for the National Parks

Smith, Blake 01 May 2019 (has links)
Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, government agencies, and tourism destinations; not much has been conducted on national parks. This research seeks to understand how our national parks have marketed and branded themselves over time and determine how marketing and branding will play a role in the development and conservation of the parks. This research was conducted utilizing in- depth methods such as an autoethnographic reflection and content analysis. Throughout the content analysis, themes arose amongst the strategies of the national parks over time such as “Romanticism,” “Exploration,” “Nature Preservation,” and many more discussed throughout this research. Each of these unique themes represents what was culturally important.

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