The purpose of this study was to conduct evaluation research on the implementation of the Baby and Mother Friendly Initiative in Namibia in order to identify its successes and failures, as well as to develop guidelines for the strengthening of the programme. An evaluation research design using a sequential mixed-methods approach to collect qualitative and quantitative data was conducted. In phase 1, qualitative data were collected through face-to-face interviews. Participants were the chief health programme officer for nutrition at national level and nurse managers in charge of the baby and mother friendly hospitals. In phase 2, quantitative data were collected from 391 registered and enrolled nurses/midwives working in the baby and mother friendly hospitals through a self-administered questionnaire. Both phases 1 and 2 indicated partial implementation of the Baby and Mother Friendly Initiative programme. Factors influencing the implementation positively or negatively were identified. The integrated findings formed the basis of guidelines to strengthen the programme. Nine guidelines were developed and validated. / Health Studies / D.Litt. et Phil. (Health Studies)