After World War II, state-sponsored deportations amounting to ethnic cleansing occurred and showed that the roots of the Czech-German cultural competition are important. In Bohemia, Czechs and Germans share a long history of contact, both mutually beneficial and antagonistic. Bohemia became one of the most important constituent realms of the Holy Roman Empire, bringing Czechs into close contact with Germans. During the reign of Václav IV, a theologian at the University of Prague named Jan Hus began to cause controversy. Hus began to preach the doctrines outlined by the Englishman John Wycliffe. At the Council of Constance church officials sought to stamp out Wycliffism and as part of that effort summoned Hus, convicted him of heresy and burned him at the stake on July 6, 1415. Bohemia rose in rebellion, in what became the Hussite Wars. Bohemians elected a Hussite king, George of Poděbrady. Shortly after his death, the Thirty Years War began and resulted in the Austrian Habsburgs gaining the throne of Bohemia. The Habsburg dynasty suppressed Protestantism in the Czech lands and ushering in a brutal Counter-Reformation and forced reconversion to Catholicism. By the nineteenth century, a revival of Czech culture and language brought about Czech nationalism. Spurred by the nobility’s desire to regain lost power from the monarchy, a distinct Czech culture began to coalesce. With noble patronage, Czech nationalists established many of the symbols of the Czech nation such as the Bohemian Museum and the National Theater and initiated Czech language instruction at Charles University in Prague and finally a separate Czech university in Prague. The first generation of nationalist Czech leaders, lead by František Palacký, gave way to a newer generation of nationalists, lead eventually by Tomáš Garrigue Masaryk. Masaryk, a professor at the university, successfully lead the efforts during World War I to create an independent Czechoslovakia. Masaryk’s decades-long debate with historian Josef Pekař over the meaning of Czech history illustrates how Czech nationalists distorted historical facts to fit their nationalist ideology. The nationalists succeeded in gaining independence, but faced unsuccessfully forged a new state with a significant, but problematic, German minority.

The aim of this thesis is to analyse the Budweiser Budvar, national enterprise in the field of development of economic-legal forms, management, production and trademarks since its founding in 1895 to the present. Budweiser Budvar deserves individual approach of this work, in particular with regard to the legal form, the value of trademarks and the quality of products. In the theoretical part issues relating to economic-legal forms of state and national companies and the definition of the fundamental differences between them and the trading companies will be addressed. Presented below there are the methods used for an analysis of the management of the company. Further trademarks and protected geographical statuses will be characterized. In the practical part the development of economic-legal forms of the company, the management of the company, the development of the structure and volume of production for the whole of the reference period will be analysed. There is also presented development in the field of trademarks and trademark disputes of the brewery in the Czech Republic and in the world, with an emphasis on the 10 most important export markets of Budweiser Budvar. The last chapter is devoted to the issue of possible transformations of the brewery into a public limited company.

The aim of this thesis is to analyze the brand perception. The practical part of this thesis consists of the applicaton of the theoretical knowledge to the Budweiser Budvar brand with the respect to its values and communication campaign. The main part of this thesis consists of the questionnaire. The summary of this thesis is made of the results of questionnares and proposal of improvements to this brand in the Czech Republic.

The aim of the Master thesis is to analyse the perception of Budweiser Budvar brand on the Czech beer market. Theoretical part of the thesis deals with the brand in general, its strategic management and the methods that are related to the brand research. In practical part I apply the theoretical knowledge to the Budweiser Budvar brand and I am coming up with thorough analysis with respect to its values and the current communication campaign. The main part of the work consists of qualitative research, in which I am investigating what attitudes Czech people have to this brand. I am comparing overall results with results in Budweiser Budvar target group as well as the results in the region of South Bohemia. Based on the survey I am suggesting possible recommendations for the future development of Budweiser Budvar brand on the Czech beer market.

The aim of Diploma Thesis was to focus to one of key topics of the management psychology {--} to interpersonal relationships in teams at working place of the National Enterprise Budějovický Budvar: To obtain particular data it was necessary to perform qualitatively-quantitative research based on a questionnaire survey, interviews and observations. An output of the thesis is to help selected companies in a practical solution of revealed problems.

This master's thesis deals with economic analysis of Budweiser Budvar, NC. The aim of this analysis is to assess the economic situation of this brewery since 2007 to 2012. The basic principles and methods of economic analysis are explained in the theoretical part. It means especially methods of financial analysis, such as analysis of the balance sheet and profit and loss statement, financial ratios, economic value added or overall models of vitality of business. The particular economic analysis is performed in the practical part. It includes market analysis and comparison to main competitors. The thesis shows that the profitability of brewery Budweiser Budvar, NC, is below-average, especially if related to figures of its key competitors, on the other hand it is very stable and liquid company.

The diploma thesis deals with the transparency of Czech state-owned enterprises. Thus how they are run, how they are managed and staffed and how they are regulated. The thesis is divided into four chapters. The first chapter is concern with the constitution of the state-owned enterprises, their development after the change of regime and especially with their sale within the coupon privatization. The second chapter deals with the current privatization of the state-owned enterprises but rather only theoretically and argues whether the state is an appropriate owner and a good bussinesman. The third chapter is devoted to (non)transparency of the state-owned enterprises which means appointing (non)experts to the supervisory boards and (in)sufficient control of these enterprises. The fourth chapter is a case study of Budweiser Budvar. In the end the reader finds the answer to the question whether the set rules for the operation and management of the state-owned enterprises are sufficient.

The goal of this master thesis is to appraise Budweiser Budvar, national corporation to 1st August 2013 with the purpose of selling the company to an unknown potential buyer. The thesis is divided into theoretical and practical part. In the theoretical part, all the important theoretical aspects are defined and methods for business valuation used in this thesis are described. In the second -- practical -- part, theory is applied to the particular company. Firstly, the appraised company is introduced followed by its strategic and financial analysis, value generators, and financial plan. The core valuation methods used are the two phase discounted free cash flow method and method based on industry multiples.