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1	Exploring Changes in NASCAR-Related Titles in the New York Times and the Johnson City Press. Ramey, Wesley Michael 13 December 2008 (has links) (PDF) NASCAR has become one of America's fastest growing spectator sports, and corporate sponsors have played an important part in this upsurge in popularity. Race teams, drivers, and sanctioning bodies use the income that sponsors provide to operate at NASCAR events. This study provides an analysis of how corporate sponsorships have changed the way that NASCAR is presented in print journalism. Using Burke's method of indexing, NASCAR-related titles in the New York Times and the Johnson City Press from 1950 to present day are analyzed. The analysis reveals not only a steady increase in the number of NASCAR-related titles, but 4 indices of meaning that are most often used (Specific Races/Locations, NASCAR, Specific Names, and Sponsors) and that organizations should consider before they plan to promote their products using NASCAR. Indices of Meaning New York Times Johnson City Press Titles Media Coverage NASCAR Burkes Method of Indexing Communication Journalism Studies Public Relations and Advertising Social and Behavioral Sciences