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South African airports transformation from 1993 to 1999Bruckner, Sylvia 12 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2000. / This mini-project compares the Airports Company South Africa (ACSA) with three
European airports i.e. Helsinki, Frankfurt and Vienna. It describes each airport in
terms of its background and describes transformation efforts that have taken place to
date.
A literature study explores various transformation models and examines the modem
role of the Human Resource Department.
The final conclusion shows that Airports Company South Africa (ACSA) is not only a
major league player in Africa in terms of airport management, but also a true global
player in this field.
This study project will, therefore, be of interest to particularly developing nations who
wish to have an airport system that no longer has to be funded by state money, but
rather results in a facility that generates world class service and contributes in terms of
dividends and/or capital to state offers.
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Strategic plan for commercialising innovative technologySnyman, Christoffel de Wet 12 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: Technology itself does not currently offer a competitive advantage in this era of
technological development. Innovative utilisation and application of technology does,
however offer temporary competitive advantages. This innovative utilisation and
application of technology is dependant on the creativity and innovation of the
entrepreneur.
CaliWatch™ makes use of existing technology namely cellular technology, watch
technology and medical monitoring technology. The unique application of these
technologies gives CaliWatch™competitive advantage in the market. The innovation
does not only apply to the technology, but also to strategy and marketing to keep this
competitive advantage in the market.
This study analyses the different technologies and industries, identifying potential
target markets and give projected financial information. / AFRIKAANSE OPSOMMING: Tegnologie op sigself bied tans nie meer mededingende voordele in die era van
tegnologiese ontwikkeling nie. Innoverende gebruik en toepassing van tegnologie
bied wel tydelike mededingende voordele. Hierdie innoverende toepassing en
gebruik berus op die kreatiwiteit en innovasie van die entrepreneur.
CaliWatch TM maak gebruik van bestaande tegnologieë, naamlik sellulêre tegnologie,
horlosie tegnologie, en mediese monitering tegnologie. Die unieke toepassing van
hierdie tegnologieë bied CaliWatchTM mededingende voordeel in die mark. Die
innovasie berus nie slegs by die toepassing van tegnologie nie, maar, om die
mededinginde voordeel te behou, ook by die strategiese beplanning en bemarking.
Hierdie studie ontleed die verskillende tegnologieë en industrieë, identifiseer
potentiele teikenmarkte, en maak geprojekteerde finansiële vooruitskouinge.
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Technical analysis and stock price behaviour : a pilot study using OmniTraderNaude, Kristo 12 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2000 / ENGLISH ABSTRACT: An increase in personal wealth and higher emphasis on profitable investments for
retirement has materiálised in a search for investment vehicles to produce superior
returns. Two main disciplines of analyses are being used in an attempt to forecast
future stock returns. These are fundamental analysis and technical analysis. This
study will use technical analysis to generate buy and sell signals for a pseudoportfolio.
Portfolio returns were analysed to determine their performance relative to a
market index, in this case the S&P 500. A backtesting period of nine years was used
to "train" the indicator variables, and applied to a tenth year's data, used as forward
testing. Backtesting returns were significantly superior than that of the market, and
forward testing significantly inferior. These results appear to confirm the efficient
market and random walk theories. A .number of differences of opinion were
identified, indicating the need for further research. / AFRIKAANSE OPSOMMING: Toenemende strewe na materiële welvaart en 'n groter fokus op gemaklike aftrede
het studies ter hoër beleggings opbrengs gestimuleer. Beide fundamentele en
tegniese analises word tans gebruik in 'n poging om toekomende mark
prysbeweging te kan voorspel. In hierdie studie is tegniese analise gebruik om koop
en verkoop wysers te genereer, waarvan die opbrengs in 'n skyn-portefeulje bepaal
is. Die opbrengs van hierdie portefeulje is vergelyk met 'n toepaslike mark - indeks,
in hierdie geval die S&P 500. 'n Periode van nege jaar se data is gebruik om
tegniese parameters se optimum waardes te bereken, en daarna onveranderd op 'n
tiende jaar se historiese data toegepas. Die opbrengste is in beide gevalle bepaal,
met terugwaartse opbrengste hoër as mark opbrengs en vooruit toetsing statisties
beduidenisvol laer as mark opbrengs. Hierdie resultate is beduidenisvol, en bevestig
die geldigheid van die doeltreffende markhipotese asook die toevallige
prysbewegingsteorie. 'n Aantal leemtes in huidige portefeulje opbrengste teorieë is
geïdentifiseer wat in verdere studies aangespreek behoort te word.
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Telkom SA Ltd : UNIBase strategy for 2000Basson, J. A. L 12 1900 (has links)
Theses (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: The business of telecommunication companies is growing rapidly worldwide. The number of
customers and services offered to them are increasing accordingly. One of the challenges of
this fast growing field is to provide world-class technical support for the internal information
systems used by customer facing staff.
Business requirements for these business critical information systems are strict and
encompass data integrity, availability, performance and security. Revenue from support
systems is difficult to measure and hence the financial focus on cost savings, productivity and
efficiency.
The current information system, used by Telkom S.A. for service activation and assurance of
al non-voice services, was analysed and proposals made for all identified problem areas.
Although the solutions are specific to this particular system, the concepts remain the same for
any large-scale distributed information system. / AFRIKAANSE OPSOMMING: Die besigheid van kommunikasie maatskappye groei wêreldwyd baie vinnig. Die aantal
kliënte en dienste wat aan hulle gebied word groei ooreenkomstig. Een van die uitdagings
van hierdie vinnig groeiende veld is die voorsiening van wêreldklas tegniese bystand vir die
interne informasie stelsels wat gebruik word deur werkers wat direk met kliënte skakel.
Besigheidsvereistes vir hierdie besigheids kritiese informasie stelsels is streng en strek oor 'n
wye veld; data integriteit, stelsel beskikbaarheid, reaksietyd en sekuriteit. Omdat die
inkomste wat besigheids ondersteunings stelsels genereer, moeilik bepaalbaar is, word daar
vanuit 'n finansiële oogpunt gefokus op koste besparings, produktiwiteit en doeltreffendheid.
'n Analise is gedoen van die informasie stelsel, wat tans deur Telkom S.A. gebruik word vir
diens aktivering en diens versekering, vir alle nie-spraak dienste wat aangebied word.
Voorstelle is gemaak vir die probleem-areas wat geïdentifiseer is. Alhoewel die oplossings
wat aangebied word spesifiek vir hierdie stelsel is, bly die konsepte dieselfde vir enige groot
geografies verspreide inligting stelsel.
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The anatomy of the knowledge economyCerfonteyn, Henk 12 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: A major trend from an information era towards a knowledge economy is currently being
experienced, which can be ascribed to the growing importance of knowledge in various
countries. The anatomy of the knowledge economy concerns an overall view from the
perspective of the organisation. The knowledge economy is analysed in terms of what it
involves, its effects on the workplace, the role of information and communication technology
(lCT), and emergent key ethical issues.
Production and exploitation of knowledge will become the main source of wealth in the
knowledge economy. Knowledge can be regarded as value-added to data and information that
can be located in organisations either explicitly or tacitly. Tacit knowledge is most prevalent
and underutilised form in organisations, and can be exploited to its full extent in the form of
intellectual property. A printing metaphor is used to illustrate the extent to which knowledge
can become embedded in products, thus increasing intangibility levels within products.
Knowledge, as a strategic asset for any organisation, can be generated by innovation and
dissemination processes. Knowledge also results in more customised high-valued goods, for
which clients are willing to pay more. In facilitating a favourable environment for knowledge
development in organisations, governments have an essential role to play. This role includes
establishing cultures of entrepreneurship, innovativeness and competitiveness through
education, training and funding of appropriate organisations.
In order to reap substantial benefits from the knowledge economy, various countries are
transforming their economies accordingly. The United States of America, Sweden, Finland
and Singapore are currently leading in this respect while others like Canada and the United Kingdom have committed themselves to the new economic order. The measurement of
knowledge within organisations has not yet been resolved due to difficulties in isolating the
value of knowledge at various levels within the organisation.
The escalation and importance of information and knowledge in work processes have resulted
in the emergence of knowledge workers at the expense of workers involved with the physical
dimension of work. By defeating spatial and temporal limitations through virtualisation, ICT
will offer organisations and their workers the necessary agility for survival in the knowledge
economy. In response, management will have to change organisational structures and increase
innovativeness.
Technology, as in the past, will increase capabilities of people even more, for example in the
form of supporting tools, automation, controlling devices and connectivity. ICT, being the
core technology in the knowledge economy, will have a major role to play relating to
knowledge development within organisations by means of the knowledge value chain. The
Internet will become an important technology in the knowledge economy.
Concerns about unethical and criminal practices in knowledge economies centre around the
violation of rights in terms of privacy and freedom, protection of property rights, accountability
and liability, reliability of systems and quality of life.
To sustain a prosperous knowledge economy and just society will involve innovative
stakeholders who participate actively in achieving and maintaining goals of common interest. / AFRIKAANSE OPSOMMING: Tans vind 'n belangrike neiging vanaf 'n inligtingsera na 'n kennisekonomie plaas, wat
toegeskryf kan word aan die toenemende belangrikheid van kennis in verskeie lande. Die
anatomie van 'n kennisekonomie behels 'n oorsig vanaf die perspektief van die organisasie.
Die kennisekonomie word beskou in terme van wat dit impliseer, die effek op die werksplek,
die rol van inligtings- en kommunikasietegnologie (lKT), en opkomende etiese
aangeleenthede.
Die produksie en benutting van kennis gaan die belangrikste bron van welvaart word in die
kennisekonomie. Die verskynsel van kennis kan beskou word as waarde toevoeging tot data en
inligting en is sigbaar in organisasies in die vorm van óf eksplisiete óf verskuilde kennis.
Verskuilde kennis is die mees algemene, maar onbenutte vorm in organisasies kan tot sy
volle potensiaal ontgin word as intellektuele eiendom. Die drukkuns word as metafoor gebruik
om aan te dui tot watter mate kennis deel geword het van produkte, wat lei tot verhoging van
die nie-tasbare komponent in produkte. Kennis, as 'n strategiese bate vir enige organisasie,
word geskep deur middel van innovering en verspreiding. Kennis bied ook hoë-waarde aan
goedere tot so 'n mate dat kliënte bereid is om daarvoor meer te betaal. Om 'n gunstige
omgewing vir kennis ontwikkeling te verkry, het regerings 'n belangrike funksie met
betrekking tot die daarstelling van kulture wat betref entrepreneurskap, innovering en
mededingendheid deur middel van opvoeding, opleiding en befondsing van toepaslike
organisasies.
Verskeie land is besig om hul ekonomieë te omvorm om die beduidende voordele wat die
kennisekonomie bied, te benut. Die Verenigde State van Amerika, Swede, Finland en Singapoer is tans leiers in dié verband, terwyl Kanada en die Verenigde Koninkryk hulself ook
tot die nuwe ekonomie verbind het. Om kennis binne organisasies in finansiële terme te meet
is nog nie uitgepluis nie, vanweë die probleme om waarde van kennis by verskeie vlakke binne
die organisasie te isoleer.
Die toename en belangrikheid van inligting en kennis in die werksplek het gelei tot die
verskynsel van kenniswerkers, ten koste van diegene betrokke met die fisiese sy van werk.
Deurdat die beperkinge van ruimte en tyd deur middel van virtualisasie opgehef is, maak IKT
organisasies en sy werkers meer rats en lenig - eienskappe wat vir oorlewing in die
kennisekonomie vereis word. In reaksie hierop, sal bestuur hul organisasie strukture moet
aanpas en innoveringsvermoë moet opknap.
Tegnologie, soos altyd, sal vermoëns van mense verder verhoog, byvoorbeeld in die vorm van
ondersteunende hulpmiddele, outomatisering, beheermiddele en skakeling. IKT, as
kerntegnologie in die kennisekonomie, gaan 'n sentrale posisie inneem in die ontwikkeling van
kennis in organsasies met behulp van die kennis waardeketting. Die Internet gaan 'n sleutel
tegnologie in die kennisekonomie word.
Kommer oor onetiese en kriminele praktyke in die kennisekonomie hou verband met die
oorskryding van regte in terme van privaatheid en vryheid, beskerming van eiendomsreg,
aanspreeklikheid en verantwoordelikheid, betroubaarheid van IKT stelsels en lewensgehalte.
Om 'n voorspoedige kennisekonomie terselfdertyd met 'n regverdige gemeenskap te handhaaf,
beteken dat innoverende rolspelers aktief sal moet deelneem om gemeenskaplike doelwitte na
te streef en te verseker.
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The application of a strategic repositioning model to ensure successful change at Ceres Fruit Juices (Pty) LtdLouw, Cornelius Jacobus 12 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: Change is inevitable in today's demanding and changing business world. For an
organisation to strategise effectively, it needs a process that is systematic and planned
to ensure that the company can compete successfully, please customers and achieve
good business and financial performance.
The first section of the study focuses on a literature overview with regards to strategic
repositioning. A model will be developed that highlight the importance of certain key
issues that must be present to ensure an effective and workable strategy. The overview
will show that the common mistake that organisations make, is to look only at the
external environment, without giving much attention to key internal issues. From the
model it will become evident that issues such as the organisational statements, the
culture of the organisation, the way change efforts are handlep and what a company
does to become world-class, are critical to ensure successful strategic repositioning.
The second half of the study focuses on the application of the strategic repositioning
model that was developed, to Ceres Fruit Juices (Pty) Ltd. A complete analysis will be
done on the organisation statements, as well as an assessment on the culture and how
far Ceres Fruit Juices is towards becoming a world-class organisation. From the results
it was evident that Ceres Fruit Juices (Pty) Ltd needs to map out all their change
activities to ensure the reaching of its strategic objectives. / AFRIKAANSE OPSOMMING: Verandering is onvermydelik in vandag se veeleisende en veranderende besigheidswêreld.
Vir 'n organisasie om 'n effektiewe strategie daar te stel, is dit noodsaaklik dat 'n
sistematiese en beplande proses gevolg word om te verseker dat 'n maatskappy suksesvol
kan meeding, kliënte tevrede kan stel en goeie besigheids- en finansiële resultate
kan behaal.
Die eerste gedeelte van die studie fokus op 'n literatuur-oorsig rondom strategiese herposisionering.
'n Model sal ontwikkel word wat teenwoordig moet wees om 'n effektiewe
en werkbare strategie daar te stel. Die oorsig sal verder uitwys dat die algemene fout
wat maatskappye maak, is om slegs na die eksterne omgewing te kyk, sonder om aandag
aan kritiese interne aspekte te gee. Vanuit die model sal afgelei word dat aspekte
soos organisasie doelstellings, die kultuur van die organisasie, die manier hoe
verandering hanteer word en eienskappe wat aanwesig moet wees om op wêreldstandaard
te wees, krities is om suksesvolle strategiese herposisionering te verseker.
Die tweede helfte van die studie fokus op die toepassing van die strategiese herposisioneringsmodel
wat ontwikkel is, op Ceres Fruit Juices (Pty) Ltd. 'n Volledig ontleding sal
gedoen word op die organisasie doelstellings, sowel as 'n beoordeling van die kultuur en
hoe ver Ceres Fruit Juices Ipty) Ltd op die pad is om 'n wêreldklas onderneming te word.
Afleidings wat gemaak is vanuit die resultate, toon duidelik dat die maatskappy 'n
volledige plan moet opstel vir hulle verandering aktiwiteite om te verseker dat daar by
die strategiese doelwitte uitgekom word.
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The development of a succession planning framework as an integral part of people management review and strategic planningVan der Linde, Diederick Johannes 03 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: Succession planning has to do with passing on responsibility. For companies to
be world-class organisations the transfer of responsibility from one executive to
another or from one manager to another must be quick and effective otherwise
the company stands the chance of losing millions, its reputation and competitive
position within the industry its operates.
The first section of the study focuses on a literature overview with regard to
succession planning. The literature research outlines once again that more indepth
research on succession planning is needed in the South African context.
The overview, however, forms a solid basis from where the study could expand
and forms the cornerstone for developing the people management review model
outlined in the second part of the study. From the research and model it is quite
clear that the concept of competencies, competency models, competency-based
performance and performance-potential management should play an important
role in future succession planning processes. From the different segments of the
people management review model it is clear that succession planning will need
to become part of a series of real-time strategising within companies, that will
require the full participation and effort of everyone involved, ensuring an optimally
effective process. The model therefore forms the basis of the total tranformation
process within companies, and becomes part of future strategic planning in
companies en route to become globally competitive. / AFRIKAANSE OPSOMMING: Opvolgbeplanning het te doen met die oordrag van verantwoordelikheid binne
maatskappye. Ten einde vir maatskappye om wêreldklas te wees is dit nodig dat
die oordrag van verantwoordelikheid van een bestuurder na die volgende so glad
en effektief moontlik sal verloop. Indien dit nie gebeur nie loop maatskappye die
risiko om miljoene rande te verloor en daarmee saam hul reputasie en
kompeterende posisie binne die bedrywe waar hul opereer.
Die eerste deel van die studie fokus op 'n literatuur-oorsig rondom
opvolgbeplanning. Die oorsig beklemtoon weereens die behoefte aan meer indiepte
navorsing rondom opvolgbeplanning binne die Suid-Afrikaanse konteks.
Die literatuur vorm egter die basis en hoeksteen vir die res van die studie en die
ontwikkelling van die oorsig-model vir mensebestuur soos uiteengesit in die
tweede deel van die studie. Dit is duidelik uit hierdie navorsing dat die konsep
van vermoëns, vermoëns-gebaseerde prestasie, en prestasie-potensiaal-bestuur
'n belangrike rol gaan speel in toekomstige opvolgbeplannings aksies binne
maatskappye. Vanuit die verskillende komponente van die model is dit verder
ook duidelik dat opvolgbeplanning 'n waardevolle en belangrike deel van
strategiese beplanning moet vorm en dat die volle samewerking van almal in die
proses betrokke sal verg ten einde dit doeltreffend en glad te laat verloop. Die
model moet verder deel vorm van die totale proses van transformasie binne
maatskappye ten einde wêreldklas standaarde te bereik.
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The importance of self development as a renewal tool towards competent repositioningLloyd, Thea 03 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: This study examined the role that self development can play in order to renew any aspect of life
that was found to be undesirable. During the study the analogy was used of self development
being the means by which to move from an undesirable departure point of the environment,
whether that of the working world, or family life, or an undesirable behaviour of the individual,
or the self, to a more desirable one.
Life is made up of many different spheres or roles of life, and the only way that these can be
improved, is by realising that change begins from within the self. In order to achieve our zenith in
life is by growing, not only in the physical sense, but also in the spiritual and emotional sense and
by so doing, making an impact on all the spheres of our own lives. In this way, changes and
renewal can be started in other spheres, as well as in other peoples' lives too.
It must be noted that the physical dimension works in synergy with the other dimensions of spirit,
mental and social so it looked at the metaphysical as well, in order to show that there is an area
which one does not consider it to be within our control, but must never the less be kept in mind in
order to understand life and enrich our self developmental learning. Work, family, religious and
social life, all create roles with their concomitant expectations and needs which interact and
create a synergy that makes a person who they are. When one area is underdeveloped or even
undeveloped, there is an imbalance that upsets all the other areas that may create dis-ease of some
kind. The roles themselves create expectations that, if not met, cause conflict that results in stress.
Self awareness requires, and causes, a rising up from the old way to a new way. It is a
repositioning of the individual within the spheres of life that they choose to develop. This self
development leads to a higher level of consciousness, and this was not mere self actualisation, as
it encompasses more that the satisfaction of needs, but influences the lives of those whom they
may wish to influence as well. / AFRIKAANSE OPSOMMING: Die doelstelling van die werkstuk is om aan die hand van 'n literatuurstudie 'n breë oorsig te gee
oor die rol van selfontwikkeling in die invloede van een deel van die lewe op die ander.
Daar is nie baie navorsing in hierdie verband gedoen nie. Ten einde die oorkruisendie invloede te
verstaan, is dit noodsaaklik: dat die verskillende rolle ontleed word. Gevolglik word die
oorsake, simptome en gevolge as self ontwikkeling nie plaasvind nie bespreek. Self ontwikkeling
as vak en die rol wat dit speel in alle dele van die lewe word bespreek, asook die dinamika binne
en buite werksomstandighede.
Die invloed van selfontwikkeling op psigiese, fisiese en geestelike dimesies van die persoon,
word aangetoon.
Die afleiding kan gemaak word dat selfontwikkeling kan 'n invloed hê op alle dele van die lewe
van 'n persoon en die invloed daarop kan oordraagbaar wees van een na die ander toe.
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The marketing strategies and tactics of management consulting firmsGoliath, David Quinton Daniel 03 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: Management consulting refers to the area of intervention, which is assistance to
entrepreneurs, managers and other decision-makers in business management
and the public sector. The study will cover the area of management consulting
and the primary focus of this study is companies presently doing business as
Management Consulting firms with a global presence. The study excludes
software vendors and management consulting firms that specialise only in
implementing computer software systems like Oracle, SAP, etcetera. There are
a great number of firms offering management consulting among other services
like auditing for example. Prominent among these are the major accounting firms
namely Ernst and Young, Deloitte Consulting, PriceWaterhouseCoopers, and
Arthur Andersen. They form part of this study.
Marketing has become a more critical need than ever and it has become an
important and influential factor in building and maintaining a profitable enterprise.
The marketing of a product and or service is very important and the question can
be posed whether management consulting firms have clear marketing strategies
and tactics, or whether they stumbled onto their success in attracting clients per
chance. The purpose of this study is to identify existing marketing strategies and
tactics being used by management consulting firms. The objective is to
determine the nature of the compilation of a structured framework for an effective
standardised marketing strategy plan. The problem statement is the following: "How can marketing strategies and tactics for management consulting firms be
used as an effective marketing tool to attract business for the consulting firm?"
The greatest problem concerning this study is the fact that minimal research and
literature has been directly compiled on thé topic. It was therefore a study on
opinions, viewpoints, books in general on the topic of marketing as well as the
daily media was researched to determine and evaluate possible existing
marketing strategies and tactics. Since the field of marketing strategies and
tactics for management consulting services and firms is relatively new, the
exploratory research approach was used.
Chapter 1 deals with the purpose, objective, problem statement and research
methodology. Chapter 2 involves a literature study to define the term and scope
of management consulting, and an overview of the management consulting
process is given. Chapters 3 identifies and evaluates the existing marketing
strategies and tactics of management consulting firms. Chapter 4 explores
differentiation based on service and skills as well as industry specialisation. The
question that needs to be answered is whether management consulting firms
should be specialists or generalists. Chapter 5 addresses pricing. The different
approaches to costing and fee setting are discussed. The study is completed in
chapter 6 with conclusions and recommendations. / AFRIKAANSE OPSOMMING: Bestuurs konsultasie verwys na die area van intervensie waar hulp aan
entrepreneurs, bestuurders en ander besluitnemers in die private en publieke
sektor verleen word. Hiedie studie dek die area van bestuurs konsultasie en die
primêre fokus van die studie is firmas wat tans konsultasie firmas bedryf met 'n
internasionale teenwoordigheid. Hierdie navorsings verslag fokus op die
bemarkings taktiek en strategieë van bestuurs konsultasie firmas. Die studie
sluit sagteware firmas en bestuurs konsultasie firmas uit wat uitsluitlik
spesialiseer in die implementering en instandhouding van rekenaar sagteware.
Voorbeelde van sulke firmas is Oracle en SAP. Daar is 'n groot aantal firmas wat
bestuurs konsultasie saam met ander dienste soos byvoorbeeld ouditering
aanbied. Prominent onder hierdie groep is Ernst and Young, Deloitte Consulting,
PriceWaterhouseCoopers, and Arthur Andersen. Hulle vorm deel van hierdie
studie.
Bemarking van die diens word al hoe meer belangriker as ooit en dit is 'n kritiese
faktor om 'n winsgewende firma te bedryf. Die bemarking van 'n produk of diens
is baie belangrik en die vraag kan gevra word of bestuurs konsultasie firmas
uitgewerkte bemarking strategieë en taktiek het om kliënte te werf, en of hulle per
toeval daarin slaag om besigheid te kry. Die doel van hierdie studie is om
bestaande bemarkingstrategieë en-taktiek wat deur bestuurskonsultasie firmas gebruik word, te evalueer. Die
doelwit is om die aard van die gestruktureerde raamwerk vir 'n effektiewe
gestandardiseerde bemarkingsplan te bepaal. Die probleem stelling is as volg:
"Hoe kan bemarkings taktiek en strategieë vir bestuurskonsultasie firmas gebruik
word as 'n effektiewe bemarkingsmiddel ten einde besigheid vir die konsultasie
firma te lok?"
'n Groot probleem is dat minimale navorsing en literatuur aangaande die
onderwerp opgestel is. Dit gaan dus 'n studie wees van opinies, standpunte,
asook boeke in die algemeen oor die onderwerp bemarking. Die daaglikse
media gaan ook nagevors word om die moontlikheid van bemarkingstartegiëe en
taktiek te bepaal. Aangesien die veld van bemarkingtaktiek en -strategiëe vir
bestuurskonsultasie firmas redelik nuut is, gaan die eksploratiewe navorsings
metode gebruik word.
Hoofstuk 1 behandel die doel, doelwit, probleemstelling en navorsingsmetodologie.
Hoofstuk 2 dek 'n literatuurstudie aangaande die aard en omvang
van bestuurs konsultasie, asook 'n oorsig van die bestuurs konsultasie proses.
Hoofstuk 3 identifiseer en evalueer die bestaande bemarkingstrategiëe en taktiek
van bestuurs konsultasie firmas. Hoofstuk 4 ondersoek differensiasie gebaseer
op diens en bevoegdhede sowel as industrie spesialisasie. Die vraag wat
beantwoord moet word is of bestuurs konsultasie firmas slegs in een veld moet
spesialiseer en of hulle 'n meerdoellige fokus moet hê. Hoofstuk 5 spreek prys aan. Die verskillende benaderings tot prys en koste word bespreek. Die studie
word afgesluit in hoofstuk 6 met 'n samevatting en aanbevelings.
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The nature, consequences and practical implementation of regulating equity in the workplaceSchwellnus, Teresa 12 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: The Growth, Employment and Redistribution strategy (GEAR) has not been
successful in bringing about growth in the South African economy as planned.
The biggest failure of GEAR has however been the fact that employment levels
have continued to drop since its implementation. Unemployment levels, as well
as the scales and levels of employment are furthermore still dramatically skewed
in favour of the previously advantaged, namely white men. That group, is
however, still the most highly skilled in our economy. AIDS may furthermore
have a dramatic impact on the labour force in South Africa.
Studies show that the reduction of inequality in society is a way of promoting
economic growth. The upgrading of skills, improving access to jobs, occupations,
training and promotion opportunities advance all members of the workforce and
makes it possible for them to achieve maximum productivity and efficiency. On a
wider scale, the elimination of discrimination raises economic efficiency
throughout the economy by ensuring a more rational allocation of labour
resources. By increasing the pool of skilled and qualified employees and
improving labour market mobility, economic efficiency is enhanced. Given this, it
seems that a move to employment equity is the only manner in which the ailing
South African economy can be addressed. The legislative framework to serve as the foundation for equity in the workplace
is complete. Through the application of the Labour Relations Act (No 66 of 1995)
(LRA) and the Basic Conditions Employment Act (BCEA) equitable collective
bargaining processes and equitable treatment of employees can be obtained.
The Employment Equity Act (No 55 of 1998) not only prohibits discrimination, but
actually set up a framework within which affirmative action can take place. The
process of transforming the profile of the labour force will, however, not be
complete (or successful) if it is not accompanied by a programme to change the
skills structure within South Africa. The Skills Development Act (No 97 of 1998)
aims to distribute the necessary skills to previously disadvantaged groups in
order to empower them to hold jobs at higher levels. If used correctly, this
legislative framework will not only transform South African workplaces, but will
also bring about much needed societal change.
The transformation process at UPE, resulting in the Employment Equity Plan
as well as the Policy on the Promotion of Equality, Diversity and Elimination
of Unfair Discrimination has been transparent and inclusive in nature. The
process and the resulting documents can serve as basis for other tertiary
institutions to bring about the required change. Given the solid research and
consultation that went into formulating the plan and policy, it is to be hoped that
this plan will be consistently implemented and the success constantly monitored. / AFRIKAANSE OPSOMMING: GEAR was nie so suksesvol as wat verwag is om groter groei vir die Suid-
Afrikaanse ekonomie mee te bring nie. Die grootste mislukking van GEAR was
egter die feit dat werkloosheid steeds toeneem. Werkloosheidvlakke, sowel as
die verdiensteskale en die vlakke van diensverrigting in Suid-Afrika is verder ook
dramaties oneweredig ten gunste van blanke mans. Hierdie groep is egter steeds
die groep met die beste vaardighede in Suid-Afrika. Vigs mag ook nog verder 'n
dramatiese impak op die Suid-Afrikaanse arbeidsmag hê.
Navorsing vertoon dat die vermindering van ongelykheid binne die gemeenskap
ekonomiese groei kan meebring. Dit is omdat beter opleiding en verbeterde
toegang tot werksgeleenthede, opleiding en bevordering al die werknemers
begunstig en sodoende dit moontlik maak vir hulle om met maksimale
produktiwiteit en effektiwiteit hulle dagtaak te verrig. Op 'n breër vlak kan die
verwydering van diskriminasie tot verbeterde ekonomiese effektiwiteit in die
ekonomie deur 'n meer rasionele verdeling van arbeidsvaardighede lei. Indien 'n
groter groep kundiges geskep word kan die ganse ekonomiese groei verbeter
word. Om hierdie rede is billike arbeidspraktyke die enigste manier waarop die
kwynende Suid-Afrikaanse ekonomie herstel kan word.
Die wetgewende raamwerk waarbinne billikheid in die arbeidsmag gereguleer
word, is voltooi. Deur die toepassing van beide, die Wet op Arbeidsverhoudinge (Nr 66 van 1965) en die Wet op Basiese Diensvoorwaardes (Nr 55 van 1998)
word billike kollektiewe bedinging en billike hantering van werknemers by die
werkplek verseker. Die Wet met betrekking tot Billikheid ten opsigte van
Indiensneming verbied nie net diskriminasie nie, maar stel 'n raamwerk daar
waarbinne regstellende aksie kan geskied. Die proses van transformasie van die
arbeidsmag sal egter nie volledig (of suksesvol) kan wees indien dit nie gepaard
gaan met 'n program waardeur die vaardigheidstruktuur in Suid-Afrika verander
word nie. Die Vaardighede Ontwikkelingswet (Nr 97 van 1998) poog om die
nodige vaardighede aan voorheen agtergeblewe groepe te versprei om hulle
sodoende te bemagtig om arbeid op 'n hoër vlak te kan verrig. Indien hierdie
wetgewende raamwerk goed gebruik word sal dit nie net organisasies verander
nie, maar lei tot 'n verandering binne die breë gemeenskap.
Die proses van transformasie by UPE wat gelei het tot die daarstelling van 'n
Plan vir Billike Indiensneming sowel as 'n Beleid vir die Bevordering van
Gelykheid en Diversifikasie en die Verwydering van Onbillike Diskriminasie
was deursigtig en inklusief van aard. Die proses en die beleid kan as basis dien
vir ander tersiêre instellings om die nodige verandering mee te bring. Gegewe
die navorsing en konsultasie waarmee die daarstelling van die plan en
beleidsdokument gepaard gegaan het, sal die plan hopelik konsekwent toegepas
en die sukses daarvan deurlopend geëvalueer word.
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