SpaceX as aerospace manufacturer and space transport service technology company work along to make reusable rockets, their long term plan is to make spaceflight affordable routine. Elon Musk, as CEO, is involved in every step of decision making as he has mentioned in interviews. The rocket's engine has undergone a number of improvements, and to increase its efficiency and power, a number of parts has been reduced. The redesigning process involves several decisions, such as in-house or out-source production. This research provides a practical framework for contractors, suppliers, and manufacturers to build a more reliable, affordable, and low cost supply chain. As a result, the objective of my dissertation is to explore how managers can extend the useful life of their assets and reduce their total cost of ownership. The main research focus for this dissertation is lifecycle affordability (LCA) for capital intensive products when post production costs are significantly higher than production costs. Lifecycle cost is often not considered by firms in a product, service or asset when making acquisition decisions. Firm's acquisition are mainly based on the initial cost of the product. Decision making without considering the entire lifecycle cost of a product impacts the firm's profitability, revenue, pricing strategies, and competitiveness. Evaluating the trade-offs between all the costs involved in the product lifecycle can help firms to have an estimation of costs before making any acquisition decisions. To address these challenges, lifecycle affordability (LCA) considerations can enable firms to focus their decisions on their long-term investment process rather than trying to save on initial cost of purchasing a product. This dissertation presents the following research question: how has lifecycle affordability been represented in supply chain research to date? And what are constructs of lifecycle affordability? To address this research question, the dissertation is comprised of three separate essays. The first essay conducts literature review method to provide a framework for lifecycle affordability that reduces the total lifecycle cost while maintaining the reliability and efficiency of the capital equipment, and identify existing research gaps and future LCA research ideas. The second essay is constructed on a survey-based method and investigations how homeowners' lack of understanding lifecycle cost, and long-term affordability affects their dissatisfaction with the home purchase. A regression model is developed to study the factors that explain Homebuyers' lack of understanding cost, and affordability considerations. The third essay developed an agent-based model (ABM) to study small medium businesses (SMB) when the business organization and the community is hit by a disaster. The objective of the study is to investigate the resiliency and lifecycle affordability management of the community and the small medium businesses.

his dissertation advocates that value and its creation are often misunderstood concepts since both lack robust comprehensive conceptual foundations from which to advance rigorous theoretical development and analysis. Furthermore, this dissertation characterized value as the subjective assessment of the total worth of benefits received for the price paid or costs, i.e. money, time, energy, etc. The purpose of this dissertation was to conduct a holistic examination of value through the lens of service-dominant logic (S-D) and several historical economic periods of thought. I conducted a comprehensive S-D literature review in conjunction with a conceptual Boardman Soft Systems Methodology to develop a systemigram that captured the most critical S-D concepts and interrelationships to clarify its purpose and future research opportunities. During this process, value was recategorized and simplified into five primary dimensions, i.e. nature, perspectives, measures, storage, and creation. I employed Maslow's hierarchy of needs theory to illustrate that value at the lowest level of abstraction is the efficient satisfaction of human needs. I also investigated value creation and introduced a comprehensive value creation conceptual framework. Value creation is seen as a continuum of activity of key processes, i.e. value co-production, value in exchange, and value co-creation, and key procedural elements, i.e. actors, resource integration, ecosystems, services exchange, institutions and institutional arrangements as essentials to value creation. In addition, this dissertation also presented a Leyden value concept to the S-D lexicon. This concept complements use-value to capture associate upstream co-production activities and efforts as stored potential value. This dissertation then employed this conceptual framework to perform two survey based empirical studies. The first tested Lusch et al. (2007) value-co-production framework and incorporated other constructs such as transaction cost, satisfaction, and future purchase intent into a single testable model. This study leveraged covariance based structural equation modeling with 477 respondents to simultaneously test the proposed model and advance Self Determination Theory and Transaction Cost Economics within the realm of value creation and S-D Logic. This research found that most of Lusch et al. (2007) hypotheses were supported and found statistical support for the inclusion of transaction cost as a construct that influences value-co-production. In addition, this study illustrated that value-co-production has a positive statistical association with satisfaction and its impact on consumer future purchase intent. Managerial, this study highlighted those customer characteristics and behaviors necessary to maximize value generation during co-production opportunities. Finally, this dissertation empirically investigated the importance of benefits and equivalent cost reductions to entice consumer purchase intention across two different products and services scenarios. In total, this research gathered over 2,500 observations through a series of eight between subject survey experiments. This research found that consumers choose benefits such as warranty enhancements for new vehicle purchases and complementary desserts for dining experiences to enhance purchase intention. In addition, this research often revealed that consumers significantly decrease purchase intention when offered small value enhancements, i.e. 1% price reductions. This research also discovered that narcissism is negatively associated with those consumers who chose a donation to social causes. Finally, enhanced value offerings for expensive vacations, either through benefit enhancements or cost reductions, fail to significantly impact consumer purchase intention. The results of this research advance rational choice theory into the realm of value creation and S-D. Managerially, this research found that benefits, whether singular or offered as a menu, are powerful tools for retailers to employ to enhance consumer purchase intention.

Marketing research is lacking in the study of how SES influences consumption choices beyond access to purely economic resources, which merely represent purchasing power without explaining consumer preference. The first essay of this dissertation addresses this gap by examining an understudied social resource known as cultural capital—internalized knowledge, skills and behaviors reflecting cultural competence—that can influence the types of products consumers choose. The second essay examines low SES politically conservative consumers' desire to use consumption choices as signals to attain more status. Together, this dissertation extends our understanding of how SES influences consumer preferences for hedonic (vs. utilitarian) products, as well as their preference for product acquisition via access-based consumption (vs. ownership). Furthermore, the psychological processes underlying these effects and the conditions and personality differences moderating these effects are uncovered. Managerial and theoretical implications are provided.

Customer relationship management (CRM), a primary activity in the business value chain to relate to the customer, involves solicitation, analysis, and the use of the knowledge about the customer to provide goods and services through effective and efficient methods. It is a wise strategy and source of competitive advantage for customer behavior understanding and business performance management. The use of information technology (IT) in CRM allows companies to simplify their processes, to integrate product or service related decision making with the business strategies, and to optimize their operations by embracing analytical techniques. The insurance industry is facing unprecedented challenges and decisions in this data-driven business paradigm. It is a strategic necessity for customer-centric insurers to utilize emerging IT capability to support interactions between customers and business operations. The research in the dissertation seeks to provide insights into the application of early technology innovation and data-driven strategies by investigating the following two groups of CRM technology issues: technology adoption and data-driven technology application. Through three essays, the dissertation explores the use of information technology and data analytical tools to provide insight into how automobile insurance companies make decisions regarding their relationships with their customers. The results from these studies provide a framework for managers to devise effective approaches to enhancing the performance of their business.

Location-based ads are defined as any ads that are sent by an identified source to consumers' mobile devices when they are around the advertised product/store. Although mobile ad spending is said to have accounted for 68% of all digital ad spending in 2020, knowledge of how businesses can use mobile and location-based technology to reach their customers effectively is limited. Thus, the purpose of this three-essay format dissertation is to review the literature on LBA and identify the gaps in the literature and attempt to address a few of these gaps in the remaining two essays. The second essay tests an integrated model by examining the effects of the various retailer and consumer-controlled factors on two retail performances. In the third essay, we explore how LBA affects different dimensions of consumer-brand engagement. The results and findings provide important implications for retailers and brands to increase their performances.

No description available.

No description available.

Doctor of Philosophy / Department of Hospitality Management and Dietetics / Elizabeth B. Barrett / The primary purposes of this research were to 1) use the Theory of Planned Behavior (TPB)to assess Millennial generation wine consumers attitudes, perceived behavioral controls, and subjective norms related to purchasing wine in casual dining restaurants (CDR), and 2) use Conjoint Analysis (CA) to analyze Millennials’ preferences for wine information on the restaurant menu. An instrument was designed based on the TPB and CA and was sent online to 216 consumers using the database of a market research firm (e-rewards). Independent variables (attitude, perceived behavioral control, and subjective norms) were analyzed to predict behavioral intentions to purchase wine. Principal component analysis was combined with multiple linear regression to assess intention. Results identified attitudes and subjective norms as being significant in predicting behavioral intention, perceived behavioral controls was partially significant. Millennial’s believe ordering wine with their friends and family in casual dining restaurants will make them feel smart and sophisticated and will increase the enjoyment of food. However, they do not believe wine consumption is appropriate in CDR’s; they had strong perceptions that wine is purchased for special occasions and consumed in fine dining restaurants. Part II of the study employed conjoint analysis to determine Millennials preferences for wine information on the menu. Results indicated that Millennials prefer menus that provide wine/food pairing information, wine flavor descriptors located near food listings and quality wines at an affordable price. Millennials attitudes, subjective norms, and perceived behavioral controls support previous research that this generation is interested in wine and wine is a social experience that increases their enjoyment of food and time spent with their friends and family. Through the use of CA, the present study suggests wine information on the menu is important to this segment of consumers. Additional research should be conducted to understand the stereotypes this generation has about wine consumption in casual dining restaurants. These operators and owners should consider focusing their marketing efforts showing Millennials enjoying wine while celebrating special occasions with their friends and family. In addition, redeveloping menus in their operations to add wine information may increase interest in wine and generate profit.

Master of Agribusiness / Department of Agricultural Economics / Ted C. Schroeder / In the last few years the beef industry has rapidly begun to change. The beef industry during my lifetime will not look like the same industry as during my grandfather's. Input costs are rising dramatically, as well as land values. Weather events have impacted the industry and the supply cycle is beginning to change. Producers need to find ways to get higher prices for their cattle in order to remain profitable. One way to increase their profit is through branded beef and alliance programs. The problem is that cattlemen are good at raising quality products, but they are not the best marketers. Over the past several years though, several beef alliances have formed. There are so many options available today that it can be difficult for a producer to know where to start. This thesis focuses on developing a solution to that problem. Through this thesis, an online marketing tool was developed. Producers will visit this tool and fill out a simple questionnaire about their operation. They will be given results that will include branded beef programs for which they qualify, along with contact information to find out more. This tool gives producers access to 100 marketing programs, over twenty USDA Process Verified Programs, and close to thirty Quality Systems Assessment programs. This will be a beneficial tool for producers to take a commodity product and change it into a valuable branded product for the consumer.

Doctor of Philosophy / Department of Hospitality Management and Dietetics / Deborah D. Canter / SooCheong Jang / Senior casino gaming has been appearing as a leisure activity for the senior population as well as a research topic for many researchers from various academic disciplines. Finding out important reasons or motivations for older adults spending time in casino gaming will be the one of the fundamental ways to determine their future casino patronage intention. Accordingly, this study identifies a comprehensive inventory of senior casino gaming motivations by way of an exploratory approach. Followed Churchill’s (1979) scale development procedure, the study generated a to find five distinctive senior casino gaming motivation dimensions: winning and thrill, socialization, escape, enjoyment, and curiosity. Ultimately, confirmatory factor estimates supported that the finalized measure was unidimensional, reliable, and valid while the measurement scale was parsimonious and captured various dimensions of senior casino gaming motivation. The second part of this study investigated the applicability of an extended theory of planned behavior (TPB) with motivation component attached in context of senior casino gaming behavior. Seniors’ past casino visit was also tested for a moderator effect between the major predictor variables (attitude, subjective norms, perceived behavioral control, and motivation) and seniors’ casino behavioral intention. The findings of a structural equation modeling suggested that all predictable variables of TPB had positive effects on seniors’ casino gaming intention. Among senior casino gaming motivation, ‘winning and thrill’ and ‘enjoyment’ had direct positive effects on behavioral intention. The results of metric invariance test for moderating role of past casino visit showed that there was no indication of seniors’ past casino visit having any influence on their intention to participate in casino gaming. The overall study results suggested that the proposed extended model is a useful tool to use in studying of senior casino gaming behavior. In conclusion, theoretical and practical implications of the study findings were discussed.