Univ., Diss., 2009--Münster (Westfalen).

Dissertation Freie Universität Berlin, 2007.

Techn. Universiẗat, Diss., 2002--Berlin.

Universiẗat, Diss., 2004--Würzburg. / Erscheinungsjahr an der Haupttitelstelle: 2003.

Network strategy in the New Zealand wine industry: how firms in an industry understand and use their business relationshipsThis theory-building study offers new theoretical explanations for how and why companies within a case industry use relationships in their strategies. Using qualitative data from multiple case studies within the New Zealand wine industry, the thesis captures and explains the strategic heterogeneity of diverse patterns of relationships and network interactions and how these are used strategically. Drawing on strategic management and business network theory, it emphasises how firms value their relationships in strategy, that is, how they contribute to strategy formation process and realisation outcomes. The study builds new interpretations and extends theory through in-depth exploration, providing two extensive typologies of relationships, one categorised according to the range of relationships, their functions, content and contribution to strategy, and another according to strategies and how relationships are used in their realisation. A model of relationship drivers in strategy is then developed, tested, and refined to show the purposes and outcomes of relationships and clarify the processes and conditions under which they arise and are used within an industry. The data support converging assumptions in strategic management and business network theory on the connectedness of firms in business relationships and the embeddedness of economic action in ongoing ties within social structures. Concepts of intentionality and emergence are used to show that emergence primarily arises out of intentionality.Understanding of relationships was based on the historically collective nature of the industry, on personal values, experience or approaches to relationships, on firm level strategy, especially decisions around grow, buy or connect options, and whether the firm aimed to control resources and activities internally or used relationships to achieve strategic goals. Firms focused on (in order of priority): resource-based input requirements, activity-based capability related strategies and actor-based values and these inputs operated at three levels which, singly or in combination, drove the diverse use of relationships: firm level strategy influences, relationship level influences and industry environment level influences. Two frameworks emerge which have strong explanatory power. One models how firms understanding and value placed on relationships is integrated into strategy processes. Another integrates concepts in a new way to show the main pathways through ways of understanding relationship development and use in strategy.

The name of the thesis is E-commerce in small and medium enterprises. For its needs were gathered primary and secondary data. For the thesis were set targets and hypothese, which were met a target and answered with the aid of these data. Primary data were very important for the literature search and the comparison of e-commerce in the Czech republic and the other countries, mostly in EU, data for the comparing were gathered from Eurostat and another specialized institutions. The most important data source was the questionnaire research different bussines entities in the Czech republic. Questions were focused on the past, present and future and gave answer on the development in the past and the posibility of future trends in this branch. Primary data from the questionnaire research were also used for the practical aplication of e-commerce, when was the prospectus of a new internet store created , which will sell golden and silver coins.

Thesis aims to identify opportunities on market goods and services. Based on the identified gaps in the market to propose the way of possible business, good for the area.

Master's thesis deals with the formation of business and marketing strategy with application to specific four-star hotel in Prague. First part is focused on basic definitions and importance of accommodation in tourism industry, followed by summary of theory needed for development of quality strategy. Practical part is dedicated to analysis of external and internal environment of the hotel, analysis of its competition and proposals to supplement the current business and marketing strategy.

The contents of final thesis is to create a business plan small bakery. The work consists of theoretical and practical parts. The practical part deals with the first business environment the country in which the economic unit will operate and followed part of creating a business plan. The objective of final work is on pursuance of analysis and financial plan propose an entrepreneurial plan for establishment of business.

Yes / Privacy is an emerging issue for home-sharing platforms such as Airbnb. Home-sharing providers (business customers) are subject to both digital privacy risks (e.g., data breaches and unauthorized data access) and physical privacy risks (e.g., property damage and invasion of their personal space). Therefore, platforms need to strengthen their institutions of privacy management to protect the interests of providers and maintain their commitment. By applying the micro-level psychological aspect of institutional theory, our research investigates how providers decide their level of commitment to a platform by evaluating the institutions of the platform’s privacy management. Our survey recruited 380 Airbnb providers from the Prolific panel. Structural equation modeling analysis shows that both physical and digital privacy practices strengthen providers’ legitimacy judgment of the platform’s privacy management and subsequently increase their commitment to the platform. Our theoretical contribution lies in revealing the effects of physical and digital privacy practices on B2B relationships from an institutional perspective. Our research is among the first to provide an integrative framework illustrating providers’ psychological process of legitimacy judgement. It also has practical implications for sharing economy platforms to manage privacy. / The authors gratefully acknowledge the Seed Corn Funding from University of Bradford and the Research Productivity Support Scheme from Macquarie University.