Univ., Diss. u.d.T.: Rätz, Diana: Erfolgspotenzial elektronischer Business-to-Business-Marktplätze--Bern, 2003. / Literaturangaben.

Diss. Wirtschaftswiss. St. Gallen, 2001 ; Nr. 2502. / Im Buchh.: Schesslitz : Rosch-Buch. Literaturverz.

Title: Business plan of founding a tennis school Target: Target of the work is to set up a business plan for founding a tennis school in Prague, which should with using methods mentioned below bring the answer for essential question about space on the trade for this kind of business and it's potential rentability. Method: During processing thesis were used this methods: description (document analysis), interview with methodist of Czech Tennis Association Mrs. Jana Srnisková, written inquiries on candidates of second grade of tennis coaching, Porter five forces analysis, PESTEL analysis, competition analysis and SWOT analysis, which has helped to detect strenghts and weaknesses of tennis school and on the other hand provided evaluation of opportunities and threats analysed from external point of view. Results: The results should approach the problematic of founding tennis school in real conditions of TJ Sokol Horní Počernice. In final evaluation we can state, that in terms of exclusivity, courts will be used only with one tennis school - tennis school of Hroní Počernice. Despite the large amount of competition of tennis schools we could consider this business as profitable business. Keywords: Trade business, analysis, competiton, SWOT analysis, marketing mix.

Title: Business plan for the establishment of fitness club Health+Prague fit club, s.r.o. Objectives: The main aim of this thesis is to develop a business plan of the newly emerging fitness centre in downtown of Prague and to verify the feasibility of the project. Methods: The first part explains important terms, structure and principles necessary on this issue by using the method of synthesis. In the second part methods of financial analysis and scoring model for analysing competition are used. Results: Business plan for establishing a new fitness club in central Prague showed that the club has the potential to thrive in the market. All analysis results are displayed using tables. In comparison with direct competitors it offers comparable products at highter prices. It offers to customers a large space filled with quality training opportunities, as well as relaxation. Keywords: Business plan, fitness, business, financial plan, marketing, management.

Title: Business plan of establishingt a golf academy Target: The aim of this disertation is to formulate a business plan of establishment of a golf school in Prague-East and compilation of a comprehensive systém of trainings for all age groups and whether it is viable to implement this business plan in practice. Method: There were used the following methods in this thesis: descriptive analysis, Porter's five forces model, PESTEL analysis, competitive analysis, and SWOT analysis. Results: The results of the business plan demonstrate its real use in practice, which is proved and analyzed through the financial analysis of the projected revenues. The location in Říčany is very suitable for this type of business due to the minimal competition in the sector and the constant population growth there. Keywords: Trade business, analysis of competitors, SWOT analysis, marketing mix.

Zugl.: Erlangen, Nürnberg, Universiẗat, Diss., 2006.

Background: Family Businesses’ way of doing marketing has similarities with B2B marketing. Usuallyfamily firms focus on what they have traditionally done well and diversify in related areas using their knowledge of how to perform in certain markets with certain customers and by offering certain productsand services. In order to do this, it is important for family firms, as for firms operating in B2Bmarkets, to create and keep good relationships with their stakeholders, so that at the end their customersare satisfied in the best possible manner. The process towards establishing long-term relationships between stakeholders and businesses requires certain characteristics and acts aimed at developingcommitment and trust. Since many of the most successful firms that have survived the longest arefamily businesses as well as B2B marketing is mainly about building and maintaining business relationships,we have decided to focus our study on the similarities between family firms’ marketing and B2Bmarketing within a specific context. B2B firms and Family firms make use of trade shows as an importantmarketing tool for improving relationships in networks. Trade shows are considered as the primary marketing tool to gain and sustain relationships with key stakeholders. Therefore, we chose the tradeshow context to execute our empirical survey. Purpose: The overall purpose of this thesis consists in testing and comparing practices and principleswithin two apparently separate fields of study - B2B marketing and Family Business Development -with the aim of finding and developing associations that can complement and contribute to both fields of study on a marketing level. Method: A quantitative method study has been conducted testing 50 companies participating at theBilsport Performance & Custom Motor show 2009 at Elmia – Jonkoping, Sweden. The primary data was gathered through a survey and a semi-structured interview, which constitutes our case study. The sample was chosen out of a population of 223 firms exhibing at the trade show, using a disproportionate stratified random method. Most secondary data involves research articles, books, reports, bachelorand master theses, and journals in order to determine marketing practices similarities between business-to-business firms and family business. Conclusions: Our empirical findings confirmed most of the hypotheses derived from theory. Hence,we found that most exhibiting firms at the trade show are family-controlled and operate in B2C markets;B2B firms in our sample have a tendency to use more relationship marketing than transactional marketing; family firms in our sample are more likely to use long-term oriented than short-termoriented marketing; and the overlap between B2B marketing and Family firms’ marketing in the tradeshow context is characterized by the common marketing principles and practices of family and B2Bfirms that aim at gaining and sustaining long-term business relationships.

Offering business solutions instead of selling products has been identified by many firms as a strategy to fight against price pressure through commoditisation, to strengthen relationships with customers, and to increase ‘share of wallet’. Yet, three out of four companies selling business solutions fail to see a sustainable economic impact (Johansson et al., 2003). One approach to understanding how business solution suppliers could change this situation is to develop an understanding of the life cycle of business solutions, from idea generation to redeployment. This systematic review examines how the literature conceptualises the development, deployment and redeployment of business solutions. It systematically identifies and then analyses 31 scholarly articles contributing to our knowledge on this issue. The review discusses the literature within the framework of four aspects. Firstly, the review proposes the processes and phases of the development and deployment of business solutions. Secondly, it presents the components of the redeployment of business solutions. Thirdly, it provides information on the actors involved in the development, deployment, and redeployment of business solutions, and, fourthly, it discusses the interaction forms of these actors. The discussion shows that evidence in relation to the conceptualisation of the development, deployment, and redeployment of business solutions remains at a superficial, tentative and inconclusive level. The major limitations of the extant literature relate to the studies’ context-specificity, their lack of theoretical underpinning, and their deficiency of including actors of the supplier and/or customer network in the empirical investigation even though there is evidence that they play a role in the development, deployment, and redeployment of business solutions. Based on the limitations identified, the study suggests opportunities of further research.

<p>Background: Family Businesses’ way of doing marketing has similarities with B2B marketing. Usuallyfamily firms focus on what they have traditionally done well and diversify in related areas using their knowledge of how to perform in certain markets with certain customers and by offering certain productsand services. In order to do this, it is important for family firms, as for firms operating in B2Bmarkets, to create and keep good relationships with their stakeholders, so that at the end their customersare satisfied in the best possible manner. The process towards establishing long-term relationships between stakeholders and businesses requires certain characteristics and acts aimed at developingcommitment and trust. Since many of the most successful firms that have survived the longest arefamily businesses as well as B2B marketing is mainly about building and maintaining business relationships,we have decided to focus our study on the similarities between family firms’ marketing and B2Bmarketing within a specific context. B2B firms and Family firms make use of trade shows as an importantmarketing tool for improving relationships in networks. Trade shows are considered as the primary marketing tool to gain and sustain relationships with key stakeholders. Therefore, we chose the tradeshow context to execute our empirical survey.</p><p>Purpose: The overall purpose of this thesis consists in testing and comparing practices and principleswithin two apparently separate fields of study - B2B marketing and Family Business Development -with the aim of finding and developing associations that can complement and contribute to both fields of study on a marketing level.</p><p>Method: A quantitative method study has been conducted testing 50 companies participating at theBilsport Performance & Custom Motor show 2009 at Elmia – Jonkoping, Sweden. The primary data was gathered through a survey and a semi-structured interview, which constitutes our case study. The sample was chosen out of a population of 223 firms exhibing at the trade show, using a disproportionate stratified random method. Most secondary data involves research articles, books, reports, bachelorand master theses, and journals in order to determine marketing practices similarities between business-to-business firms and family business.</p><p>Conclusions: Our empirical findings confirmed most of the hypotheses derived from theory. Hence,we found that most exhibiting firms at the trade show are family-controlled and operate in B2C markets;B2B firms in our sample have a tendency to use more relationship marketing than transactional marketing; family firms in our sample are more likely to use long-term oriented than short-termoriented marketing; and the overlap between B2B marketing and Family firms’ marketing in the tradeshow context is characterized by the common marketing principles and practices of family and B2Bfirms that aim at gaining and sustaining long-term business relationships.</p>

The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market. The study was done by identifying of the current situation on the emerging markets and the company and by describing external environment and institutional factors within emerging markets. Analysis of current elements of international business marketing strategy and environmental factors that have affected it was done by applying theoretical framework to the case study. The last step was to give recomendations for the company to adapt or standart international business marketing strategy and importance of analyze external enviromental factors for the international business marketing strategy for the emerging markets. Data for the thesis was collected from primary sources through interviews and secondary data through company’s presentations and articles, internet sources. The study showed that CCI enters each new market with standard brand portfolio tries to make adaptations of promotion and communication strategies to conductions of local market and to get external fit which will bring competitive and societal advantages for CCI on those markets where company operates. We have identified number of external environmental factors in Kazakhstan that have a certain influence on CCI’s operations. Economical situation has largely affected CCI’s operations and activities in Kazakhstan. This factor directly affects consumption level and purchasing power and behavior of local consumers. The legislation has obviously affected the company as well, resulting in local production. Cultural issues are also influenced CCI operations in Kazakhstan. That expressed through difference in consumption preferences of local consumers, which were directed aside traditional drinks. In the end of the thesis some recommendations are given. Among the most important are – to balance between standart brand portfolio and adapt communication and distribution strategies accorging local enviromental factors; to identify which environmental factors can affect the company, which will require adjustments, and which can be influenced by the company; to effort developing personal relationship with customers, distributors, retailers in order to increase the competitive advantage and gain an increased loyalty among them.