Purpose – The purpose of this study is to propose a conceptual framework and research agenda for the development of sustainable business models for companies in the software industry. Methodology – The study was implemented by using primary and secondary data in the methodology. The primary data entailed a qualitative approach where in-depth interviews with five software companies was conducted. The secondary data included a literature review of relevant topics and grey literature from the interviewed companies. Findings – This study proposes a modified set of sustainable business model archetypes for the software industry. The software-specific archetypes are Maximize energy efficiency with renewables and natural processes, Create value from waste, Deliver software as a service, Adopt a stewardship role, Encourage sustainability, Repurpose for the society/environment and Develop scale up solutions. Implications – The revised set of archetypes have been developed in order to set a theoretical framework that can be practiced by software companies to develop their sustainability work. Therefore, this study provides practitioners with a streamlined framework to develop clear sustainable guidelines, activities, principles and goals towards a sustainable business model. Originality / value – This study proposes a conceptual framework on how software companies can develop a sustainable business model with a practical and theoretical foundation. The study proposes a research approach that has not been conducted in the software industry before, using the eight archetypes as an analysis tool. The suggested framework of this study therefore presents unique industry-specific archetypes for the software industry, created by the authors of this study.

The Sharing Economy is an innovative social, economic and technological paradigm which is shaping worldwide production and consumption patterns of many industries. Its strength relies on factors of competitiveness such as the use of idle capacity, temporary access to resources without transfer of ownership, the flexibility and adaptability of its models, and the participation of a growing number of players allowed by peer-to-peer digital platforms. From the management perspective, the conditions for lasting competitiveness lies on sustainability, the paradigm integrating the supply, demand, and technological dimensions in a holistic, or ecosystem, perspective. Tourism is among the industries making extensive use of sharing digital platforms and experiencing changes that foster the sustainability debate. The PhD Thesis aims to investigate the relationships between competitiveness and sustainability in the tourism and hospitality accommodation industry in the Sharing Economy Era. Its investigation is multifaced and is addressed through three studies adopting a post-modernist perspective that builds on qualitative approaches and strategies for data collection and analysis. The Part I of the Thesis explores the Sharing Economy concept’s evolution and the sustainability issues through an in-depth review of the literature. Results reveal the leading economic-technological evolution of the paradigm over the social one, and its dual links with sustainability in relation to the extensive use of peer-to-peer digital platforms. Therefore, the evolution of the Sharing Economy activities have shown that today competitiveness is built on the interactions of an ever-increasing number of actors and factors, both off-line and on-line, within a complex ecosystem for the creation of – shared – value. The tourism industry strongly challenges this relationship between extended competition and sustainability. The Part II evaluates the competitiveness model and its evolution during the Sharing eTourism Era in the tourism and hospitality accommodation sector introducing an ecosystem perspective for the creation and distribution of shared value. Specifically, it investigates how the non-traditional and informal tourist services have affected the structure of the industry and have altered the competition among the actors, through semi-structured in-depth interviews. Results show that competitiveness is given by the balance among the complex interactions of internal and external ecosystem’s actors and factors. On a micro level this imply that businesses must adopts an ecosystem vision compensating for negative externalities which translate into the adoption of Business Models promoting sustainability for the creation of sustainable shared value. Therefore, the Part III investigates through the use of an illustrative case study how peer-to-peer digital platforms in the tourist accommodation service can boost profitability while strengthening economic, social and environmental sustainability by applying the innovative Business Model for Sustainability. The research sheds light on the complex Sharing Economy literature and lays the theoretical foundations for the implementation of managerial strategies aimed at promoting extended sustainable competition-cooperation.

The current global economic paradigm, centred on growth, is a significant barrier in the transition towards a sustainable society. Business-as-Usual companies operating within this paradigm are perceived to prosper at the expense of society and environment which is not viable on a finite planet. The need to rethink the purpose of business is inevitable as maximising shareholder value, has been deemed insufficient to create asustainable society. This study aimed to explore: how business models can be used to create value that supports Strategic Sustainable Development. Previous research proposed that the concept of Business Models for Sustainability helps business place sustainability at the core of all consideration. A qualitative research was chosen for which we employed the Framework for Strategic Sustainable Development and combined a literature review with an investigation of three expert groups to answer our research question. Our findings showed that, compared to other value forms, system value is the most appropriate concept for businesses striving towards sustainable development. Based on our findings, six themes emerged that businesses need to address to accelerate the speed of change towards sustainability. To make a relevant contribution to the intended audience,a prototype has been developed based on our findings.