published_or_final_version / Education / Master / Master of Science in Information Technology in Education

published_or_final_version / Education / Master / Master of Science in Information Technology in Education

published_or_final_version / Education / Master / Master of Science in Information Technology in Education

published_or_final_version / Linguistics / Master / Master of Arts in Applied Linguistics

published_or_final_version / abstract / toc / Education / Master / Master of Education

by Cheung Po-Yu, Tang Poon-Tung, Denny. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 102-103). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.vi / LIST OF ILLUSTRATIONS --- p.ix / LIST OF TABLES --- p.xi / ACKNOWLEDGMENTS --- p.xiii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / What is M.B.A. ？ --- p.1 / Criticisms of Worldwide MBA Programs --- p.2 / Changes of MBA Program --- p.3 / MBA Programs in Hong Kong --- p.3 / Programs Offered by The Chinese University of Hong Kong --- p.4 / Programs Offered by Hong Kong University of Science and Technology --- p.6 / Corporate Communication Practices in CUHK MBA Program --- p.7 / Purpose of Study --- p.9 / Chapter II. --- LITERATURE REVIEW --- p.10 / Corporate Image --- p.10 / Key to Public Trust --- p.11 / Retain Quality Students --- p.11 / Let the Image Do the Recruiting --- p.12 / Corporate Communication --- p.13 / Introduction - What is It ？ --- p.13 / Means of Corporate Communication --- p.13 / Corporate Advertising --- p.13 / Product Advertising --- p.14 / Public Relations --- p.15 / Existing communication channels of the MBA Programs in CUHK --- p.16 / Public --- p.16 / Chapter III. --- RESEARCH METHOD --- p.19 / Objectives --- p.19 / Research Design --- p.20 / Literature Review --- p.20 / Research Method --- p.21 / Questionnaire Design --- p.21 / Sampling --- p.21 / Test of Questionnaires --- p.24 / Limitations --- p.24 / Chapter IV. --- RESEARCH FINDINGS AMD ANALYSIS --- p.26 / Overall Sample Characteristics --- p.26 / Questionnaire 1 --- p.26 / Nature of Business --- p.26 / Departments Respondents Belong To --- p.28 / Overall Findings --- p.29 / Questionnaire 2 --- p.41 / Nature of Respondents --- p.41 / Overall Findings --- p.41 / Chapter V. --- RECOMMENDATIONS --- p.53 / Product Strategies --- p.54 / Global Perspective with Focus on Asia - Pacific --- p.55 / Inclusion Mandarin as a Non-credit Core Course --- p.56 / Set up Another Concentration in China Studies --- p.58 / Enrich International Exchange Program by Increasing the Number of Overseas Universities --- p.59 / Include Study Tours to Different Countries --- p.61 / Enrich and Revise Current Curriculum --- p.62 / Introduction of Enrichment Programs --- p.63 / Design of Career Strategies of MBA Graduates --- p.65 / Set up Independent MBA Placement Office --- p.66 / Reorganize Networking with Existing Alumni --- p.72 / Communication Strategies --- p.74 / Public Relations --- p.74 / Set up Center for Corporate Partnership --- p.75 / Exhibitions --- p.76 / Publications and Promotional Items --- p.77 / Government Lobbying --- p.78 / Redefine the Organization and Build Up Distinctive Symbol for the Graduate School --- p.79 / Chapter VI. --- CONCLUSIONS --- p.81 / TABLES --- p.83 / APPENDIXES --- p.91 / REFERENCES --- p.102

published_or_final_version / abstract / toc / Education / Master / Master of Education

published_or_final_version / abstract / toc / Education / Master / Master of Education

by Chan Lai-ying, Rita. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 92-94). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.vi / LIST OF TABLES --- p.x / ACKNOWLEDGEMENT --- p.xiii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / MBA Education in Hong Kong --- p.1 / Proliferation of MBA Education --- p.1 / Customer Needs --- p.2 / Value of a Local MBA Degree --- p.3 / Chapter II. --- LITERATURE REVIEW --- p.6 / MBA Education --- p.6 / The World MBA Market --- p.7 / Decrease in Demand --- p.7 / Increase in Supply --- p.7 / The Impact of Recession --- p.8 / Inadequacy of Traditional MBA Curricula --- p.8 / Competition from Corporate Management Development Training --- p.9 / The Future --- p.9 / The MBA still Lures --- p.9 / MBA Consurmers --- p.10 / Training Sponsorship --- p.10 / Future Development of MBA Programmes --- p.11 / The Trend toward In-house MBA Programmes --- p.11 / The Local MBA Market --- p.12 / Programme Evaluation Indicators --- p.13 / Quality of Curriculum --- p.13 / Quality of Applicants --- p.13 / Admission Requirements --- p.14 / Quality of Faculty --- p.15 / Quality of Graduates --- p.15 / Chapter III. --- METHODOLOGY --- p.17 / Objectives --- p.17 / Method of Study --- p.18 / Design of Questionnaire --- p.18 / Test of Questionnaire --- p.19 / Scope and Coverage --- p.19 / Method of Approaching the Companies --- p.20 / Anonymity --- p.20 / Follow-up Actions --- p.20 / Data Analysis --- p.21 / Limitations --- p.21 / Chapter IV. --- RESEARCH FINDINGS AND ANALYSIS --- p.24 / Response Rate --- p.24 / Overall Sample Characteristics --- p.24 / Respondent Companies --- p.24 / Nature of Business --- p.24 / Company Size --- p.25 / Individual Respondents --- p.26 / Department They Belong To --- p.26 / Positions Held --- p.27 / Education Level --- p.28 / Institutions Where They Graduated From --- p.29 / Institutions Where They Got / Are Studying For Their MBA Degrees --- p.30 / Experience In Working With Local MBA Graduates --- p.31 / "Company Practices on Recruitment, Training Sponsorship and Promotion of Local MBA Employees" --- p.32 / Recruitment of Local MBA Employees --- p.32 / Companies Currently Hiring Local MBA Graduates --- p.32 / Company Size and Hiring Local MBA Graduates --- p.33 / Reasons For Not Hiring Local MBA Graduates --- p.34 / Positions Requiring MBA As Requisite --- p.34 / Training Sponsorship Practices --- p.35 / Training Sponsorship For Local MBA Programmes --- p.35 / Reasons For Sponsorship --- p.35 / Institutions Qualified For Training Sponsorship Schemes --- p.37 / Company Offer to Graduates of Different Institutions --- p.38 / Recruitment Preference --- p.38 / Difference in Renumeration Packages --- p.41 / Difference in Positions / Grades --- p.42 / Promotion Preference --- p.43 / Preference For Graduates From Different Institutions --- p.44 / Future Company Needs For Local MBA Graduates --- p.44 / Evaluation on Local MBA Programmes --- p.46 / What do They rely on when Evaluating --- p.46 / Knowledge about Individual MBA Programmes --- p.47 / Admission Requirements --- p.49 / Correlation between Admission Requirements and Reputation --- p.49 / Programme Evaluation --- p.50 / Quality of Applicants --- p.51 / Quality of Curriculum --- p.52 / Quality of Teaching Staff --- p.52 / Quality of Graduates --- p.54 / Effectiveness in Preparing Graduates for Current Job --- p.56 / Effectiveness in Preparing Graduates for Position of Significant Management Leadership --- p.57 / Overall Reputation of Individual Programmes --- p.58 / The Correlation between Knowledge about the MBA Programmes and the Evaluation of the Programmes --- p.59 / Future Development of Local MBA Programmes --- p.60 / Topics / Areas Needed --- p.60 / Importance of MBA Education --- p.61 / Demand for MBA Graduates --- p.63 / Kinds / Levels of Staff needing an MBA Degree Most --- p.65 / Comparing Part-time MBA Programmes with In-house Management Development Training --- p.65 / Overall Findings --- p.67 / Chapter V. --- RECOMMENDATIONS --- p.69 / Targeting at Satisfying Customer Needs --- p.69 / Partnering with the Business Community to meet Demands --- p.70 / Determining Customer Needs --- p.70 / In-House MBA Programmes --- p.71 / Promotion Efforts --- p.72 / Programme Prospectus --- p.72 / Programme Consultancy Service --- p.73 / Image Building --- p.73 / Alumni Networking --- p.74 / Product Differentiation among MBA Programmes --- p.75 / Product Differentiation between BBA and MBA Programmes --- p.76 / Curriculum Reform --- p.77 / Total Quality Management --- p.79 / China Trade --- p.80 / Enhancement in Quality of Faculty --- p.80 / APPENDIX --- p.82 / BIBLIOGRAPHY --- p.92

by Terpstra Tong Jane Lai-Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 99-100). / EXECUTIVE SUMMARY --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF TABLES AND FIGURES --- p.v / ACKNOWLEGEMENT --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Methodology of Studies --- p.3 / Terminology --- p.3 / Approach --- p.3 / Data Collection --- p.4 / Chapter II. --- METHODOLOGY --- p.6 / Five Competitive Forces --- p.6 / Advantages of Industry Analysis --- p.13 / Establishing Competitive Advantage --- p.14 / Putting Strategy to Work --- p.16 / Data Collection --- p.17 / Rationale and Objectives of the Questionnaire --- p.18 / Chapter III. --- AN ANALYSIS OF THE CONTINUING BUSINESS EDUCATION INDUSTRY --- p.20 / Bargaining Power of Customers --- p.20 / Bargaining Power of Supplier --- p.23 / Threat of New Entrants --- p.24 / Threat of Substitutes --- p.26 / Rivalry Among Existing Competitors --- p.28 / Is the Continuing Business Education an Attractive Industry to Get in? --- p.30 / Chapter IV. --- "THE PRODUCT, THE CUSTOMERS, AND THE CURRENT OPERATIONS" --- p.32 / The Product: Diploma Course in Management Communication --- p.32 / Customer Profile --- p.35 / The Current Operations --- p.36 / Structure of APIB --- p.36 / Structure of DMC --- p.37 / Chapter V. --- COMPETITORS OF DMC --- p.39 / Competitors for Customers that View DMC as an English Program --- p.39 / Competitors for Customers who Take DMC as a Management Program --- p.43 / Diploma Programs of APIB --- p.43 / Professional Diploma of Hong Kong Management Association --- p.44 / Other Suppliers of Diploma Programs --- p.45 / A Warning of Quality --- p.47 / Competitors that Offer Management Skills Training --- p.48 / Who to Compete With? --- p.49 / Chapter VI. --- COMPETITIVE STRATEGY FOR DMC --- p.50 / Cost is Not Manageable and Low Cost Strategy is Not Possible --- p.50 / Broad Differentiation or Focus Differentiation? --- p.52 / Proper Strategy: Focus Differentiation --- p.52 / Position as Management Skills Program --- p.53 / Putting Strategy into Action --- p.54 / Focus Differentiation Strategy: Implications and Related Issues for DMC's Operations --- p.54 / What Do the Customers Value? --- p.55 / Target Customers - Who Should DMC Focus on? --- p.55 / Market Size --- p.58 / Chapter VII. --- MARKETING COMMUNICATIONS PROGRAM / Previous Marketing Plan --- p.60 / Core Program --- p.61 / Program Brochure --- p.62 / Press Release --- p.63 / Advertising --- p.64 / Direct Mailing --- p.65 / Option One: Sales Calls to Selected Corporations --- p.67 / Option Two: Whole Day Walk-in Registration Session --- p.68 / Budget --- p.69 / Chapter VIII. --- CONCLUSION --- p.70 / APPENDIX 1 QUESTIONNAIRE --- p.71 / Chapter 2 --- RESULTS OF SURVEY ON PART-TIME STUDIES OF WORKING EXECUTIVES --- p.77 / Chapter 3 --- STUDENT PROFILE --- p.89 / Chapter 4 --- SAMPLE OF PRESS RELEASE --- p.96 / Chapter 5 --- SAMPLE ADVERTISEMENT --- p.98 / BIBLIOGRAPHY --- p.99