This thesis focuses on the development of commercial opportunities and public services in the town of Strakonice. The main aim was to carry out marketing research of people and businesses of the city, leading the interviews with the mayor and city project manager. The last part was a SWOT analysis and then selected the circumstances and opportunities in selected areas of development.

Title: Business plan - fitness centre Objectives: The main objective of this thesis is to develop a business plan of the newly emerging CrossFit Gym in downtown of Mladá Boleslav and to verify the feasibility of the project. Methods: First part includes theoretic basis needed for understanding this issue. There are important terms, structure and principles explained in this part. In the second part methods of financial analysis and scoring model for analysing competition are used. Results: Business plan for establishing a first CrossFit gym i Mladá Boleslav showed that the gym has potential to succeed and prosper in the market. All analysis results are displayed using tables. In comparsion with competitors it offers new, trendy product. Price is higher than the competitors, but comparable to other CrossFit gyms in the Czech Republic. It offers to customers less space highly adapted and equipped for thy type of training. Keywords:

Small and medium enterprises (SMEs) are very important to employment creation, poverty alleviation and the sustainable economic development of a nation. Encouraging SMEs, especially start-ups is crucial for sustainable economic growth. However, the failure rate of start-up SMEs in South Africa is one of the highest in the world. In reviewing the literature of the causes of the failure of start-up SMEs, access to finance emerged as a prime challenge. Start-up SMEs find it very difficult to obtain external finance from commercial banks and venture capitalists. The national and provincial governments in South Africa have realised that access to finance is a major constraint to the growth and survival of start-up SMEs and have put in place certain measures to improve access to finance by start-up SMEs. One of the primary measures put in place by government to improve access to finance by start-up SMEs is the provision of Business Development Service by some government agencies. This research investigates the role of Business Development Services Providers (BDSs) in improving access to finance for start-up SMEs. Questions arise as to why the failure rate of start-up SMEs is high in South Africa despite all these government measures aimed at assisting start-ups to access finance. Empirical research was conducted to investigate the role of BDS in improving access to finance by start-up SMEs. The instrument used for data collection was the self-administered questionnaire. The statistical analyses included descriptive statistics, T-test, ANOVA, correlation and regression analysis. The Cronbach‟s alpha was used as a measure of reliability. The results of the study revealed that: Access to finance is still a major problem hindering the survival of start-up SMEs. There is a lack of awareness of BDS providers and their services by the majority of start-up SMEs. There is a significant positive relationship between the use of BDS by start-up SMEs and success in accessing finance. Start-up SMEs that are aware of BDS do make use of the services. The results suggest that BDS are important to improving access to finance by start-up SMEs. However, there is a need to build awareness and encourage the use of BDS by start-up SMEs to improve their access to finance and ultimately increase their chances of survival.

Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies. Problematization Digital content marketing is an increasingly popular marketingstrategy within B2B. There is however a large content saturationonline, this puts pressure on organizations having to increase theirmarketing creativity and finding alternative means to stand outfrom the crowd while at the same time staying within theirmarketing budget. Podcast marketing is a form of content marketingbeing fairly untapped territory and with little research dedicatedtowards it, however being the fastest growing medium it is of highinterest to better understand its marketing potential and how toutilize it. Methodology A qualitative case study with an iterative approach. The empiricalfindings derive from semi structured interviews with five selectedcase companies and a podcast producer. Conclusion Why B2B companies use podcasting as a marketing tool variessomewhat, the five main reasons identified are cost and timeefficiency, active listening, building relationships, branding andemployer branding. Some view podcasting in a strategic sense first,while others seem to use podcasting just as much for their ownenjoyment as they do for strategic purposes. There are challenges inregard to measuring success. However, those challenges do notappear to be very problematic as costs are low. Reaching the rightpeople is more important than reaching the masses. Contribution This study adds to existing research within the field of B2B content marketing by exploring podcasts as a marketing tool.

The subject of my diploma thesis is creating the entrepreneurial plan of a selected company. The thesis is divided into theoretical, analytical and practical part. The theoretical section contains of the definition of entrepreneurial plan, enterprise, entrepreneurship and juridical form of enterprise. The entrepreneurial plan for company is conducted in the practical part. The aim of this work is establishing selected company.

This diploma thesis deals with the creation of a business plan for the establishment of hairdresser’s in Vracov in the South Moravian Region. Hairdresser’s will be operated as a business of a natural person. The design of the entire business plan is based on theoretical knowledge, processed analyzes of the external and internal environment and on its own marketing research. Business model is based on a selected strategy that will meet customers’ needs and generate profit.

In my master’s thesis I will deal with theme marketing for e-business. In theoretic part I focus on finding useful instruments for marketing subvention. In practical part especially on analysis current situation in concrete company and own project of marketing campaign for the existent e-shop.

Independent financial advisors face challenges with successful marketing strategies as competition from web-based resources, large U.S. financial services, and wealth advisors' corporations increase. The purpose of this exploratory case study was to understand financial advisors' perceptions, experiences, and marketing strategies to improve their companies' sustainability by targeting a broader population base, including minorities, who need assistance with retirement planning strategies. Consumer culture theory was the conceptual framework for this study. Purposeful sampling was the basis for selecting 7 financial advisors from the mid-Atlantic region of the United States for face-to-face interviews. Semistructured interviews with open-ended questions were used to identify financial advisors' marketing strategies to support financial stability. Secondary sources for data collection included documented client testimonials and reviews of company data. Yin's 5-step process of compiling, disassembling, reassembling, interpreting, and drawing conclusions was used; 6 themes emerged from the data: (a) building a referral system, (b) hosting events, (c) implementing community involvement, (d) knowing minorities' behavioral language, (e) providing financial literacy tools, and (f) maintaining effective marketing strategies. Implications for social change include financial advisors' strategies for marketing retirement planning strategies to the U.S. minority subcultures who are not solicited by financial advisors.

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This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. Moreover, previous studies show that micro B2B firms lack knowledge of how to leverage digital media and thus they have not fully exploited the benefits in relationship marketing. Therefore, this thesis anticipates gaining a better understanding of the phenomenon of digital media use by micro B2B firms towards customer relationships and focuses on the initiation stage due to its importance in the relationship marketing process as well as the limited knowledge in existing literature.  This thesis employs a qualitative and multi-case study approach to explore the focal phenomenon. Four micro companies which have less than 10 employees from the life science industryparticipate in the empirical study. The data comes from semi-structured interviews and observation of their websites and social media accounts. Each firm has conducted two interviews. The data analysis follows the Gioia methodology, including within case and across cases analysis, as well as the theory elaboration study.  This study shows that Swedish micro B2B firms rely on their own websites, email, and social media mainly LinkedIn to communicate with potential customers, hence fostering relationship initiation. These digital media have been used to trigger the interest of potential customers, establish credibility by knowledge sharing, and create value. The findings contribute to the literature by extending the knowledge of what and how digital media is used by micro B2B firms towards relationship initiation. They are in line with extant literature showing that digital media enables companies to attract customers, engage their participation, and meet as well as provide services online. In addition, they confirm that digital media can enhance their trustworthiness due to increased communication and interaction. Furthermore, the findings identify the processive process of the case firms and their potential customers from unfamiliarity to relationship initiation, which illustrates three levels of interactivity in sequence: message-based level, knowledge-based level, and participant-based level. The progress of interactivity indicates the development of the trust of potential customers.  This thesis sheds light on what digital media micro B2B firms use and how to use towards relationship initiation with unfamiliar potential customers. Also, it provides insights into how micro B2B firms could establish and increase their trustworthiness in the market. Additionally, this thesis extends the managerial implications to the society and other stakeholders.