Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2015-05-06T17:11:08Z No. of bitstreams: 1 467246 - Texto Completo.pdf: 17219081 bytes, checksum: 6f66549b94e0e211024bb7f3b31bc5f3 (MD5) / Made available in DSpace on 2015-05-06T17:11:08Z (GMT). No. of bitstreams: 1 467246 - Texto Completo.pdf: 17219081 bytes, checksum: 6f66549b94e0e211024bb7f3b31bc5f3 (MD5) Previous issue date: 2015-01-27 / The objective of this work is to analyze the representations of the so-called Brazil's new middle class on the magazines Veja, Isto?, ?poca and Carta Capital between the years 2008 and 2013. From the perspective of Cultural Studies and understanding of journalism as a producer of meanings in society, we attempt to make a cultural analysis of the object through the reflections especially of Hall (1999, 2003) and Benetti (2013). The so-called new middle class is discussed through the perspective of Neri (2011), Pochmann (2012) and Souza (2010). From crossing of theoretical references related to journalism and the new middle class, the research corpus, consisting of six reportages, is analyzed. We conclude that the so-called new middle class is represented by an economistic view (Souza, 2010, 2013), in which the income and consumption are the main factors to fit individuals into this group, at the expense of intangible values such as social and cultural capitals, essential for understanding the production and reproduction of classes over time. / O objetivo desta pesquisa ? analisar as representa??es da chamada nova classe m?dia brasileira nas revistas Veja, Isto?, ?poca e Carta Capital entre os anos de 2008 e 2013. A partir da perspectiva dos Estudos Culturais e da compreens?o do jornalismo como um produtor de sentidos na sociedade, busca-se realizar uma an?lise cultural do objeto por meio das reflex?es, sobretudo de Hall (1999, 2003) e Benetti (2013). A chamada nova classe m?dia ? discutida a partir da perspectiva de Neri (2011), Pochmann (2012) e Souza (2010). A partir do cruzamento dos referenciais te?ricos que versam sobre jornalismo e nova classe m?dia, o corpus de pesquisa, composto por seis reportagens, ? analisado. Conclui-se que a chamada nova classe m?dia ? representada por uma vis?o economicista (Souza, 2010, 2013), na qual a renda e o consumo s?o os fatores predominantes para enquadrar os indiv?duos nesse grupo, em detrimento de valores imateriais, como os capitais social e cultural, fundamentais para a compreens?o da produ??o e reprodu??o de classes ao longo do tempo.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-02-05T10:21:24Z No. of bitstreams: 1 TES_KAREN_SICA_DA_CUNHA_COMPLETO.pdf: 14172923 bytes, checksum: efda5c8c4f05453c5b830a21ee927e16 (MD5) / Made available in DSpace on 2016-02-05T10:21:25Z (GMT). No. of bitstreams: 1 TES_KAREN_SICA_DA_CUNHA_COMPLETO.pdf: 14172923 bytes, checksum: efda5c8c4f05453c5b830a21ee927e16 (MD5) Previous issue date: 2015-12-10 / Popular journalism has its own characteristics when printed. There is a preconceived concept and a silent acceptance by the population in relation to popular journalism, especially by the new Brazilian middle class, also treated in this study as "C" class. With the digitization of media and the emergence of new formats and new possibilities for the professionals who work with information, languages change, as well as the concept of dissemination of information and its consumption. Multimidiality, hypertextuality and interactivity are terms that become part of journalism. By analyzing the popular newspapers ?Di?rio Ga?cho? from Rio Grande do Sul?, and ?Extra? from Rio de Janeiro, it is clear that there is a change of environment of popular journalism in the digital media, uniting elements of popular genre with features of traditional journalism, and thus creating a new format, which undergoes changes according to the media used. In addition, there is no concrete definition of social classes in the digital environment. All individuals are present there in order to seek information, regardless of the social and economic environment they are inserted in. There is therefore an audience deviation, which is part of the process of acquiring information. The main authors in this thesis are: Jesse Souza, Jo?o Canavilhas, M?rcia Amaral and Ram?n Salaverr?a. / O jornalismo popular possui caracter?sticas pr?prias quando presente no papel. H? um conceito pr?-definido e uma aceita??o t?cita por parte da popula??o, principalmente da nova classe m?dia brasileira, tamb?m tratada nesta pesquisa como classe "C". Com a digitaliza??o dos meios de comunica??o e o surgimento de novos formatos e novas possibilidades para os profissionais que trabalham com informa??o, as linguagens se modificam, assim como o conceito de dissemina??o e consumo de informa??o sofrem altera??es. Multimidialidade, hipertextualidade e interatividade s?o termos que passam a conviver diretamente com o jornalismo. Ao analisar os jornais populares Di?rio Ga?cho, do Rio Grande do Sul, e Extra, do Rio de Janeiro, percebe-se que h? uma reambienta??o do jornalismo popular quando o mesmo est? presente no meio digital no momento em que h? uma uni?o de elementos do g?nero popular com caracter?sticas do jornalismo tradicional, criando um novo formato, o qual sofre altera??es de acordo com o ve?culo de comunica??o. Al?m disso, no ambiente digital, n?o h? uma defini??o concreta de classes sociais. Todos os indiv?duos est?o ali presentes com o objetivo de buscar informa??o, independentemente do ambiente onde est?o inseridos social e economicamente, havendo, assim, um desvio de audi?ncia que faz parte desse processo de aquisi??o de informa??o. Os autores-?ncora nesta tese s?o: Jess? Souza, Jo?o Canavilhas, M?rcia Amaral e Ram?n Salaverr?a.