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Cable TV System strategy of research in accordance to the Chunghwa Telecommunication MOD ServiceWang, Shu-fen 19 February 2005 (has links)
Those mass medium, the breakthrough of the Asymmetric Digital Subscriber Line (ADSL) communication technology, and the global entertainment industries`s forwards the reconstructive changes of the competition markets, the cable TV, Fiber-Optic Technology and Air TV and so on, gradually go forwards the developments of digitalizing broadband. The Chinese Telecom MOD Service joins the cable TV competition market, resulting from the tendency cognition and the plot of telecommunication overall strategy. The MOD`s epochal pattern, the core ability, and market grasping, obviously make the cable TV system industries bear the competition pressure.
This research by means of the enterprise competition "the strategy", from the industrial scope, the industrial characteristic, the element of the key will make it, the industry future and so on , carries on the discussion pointing out cable TV system in accordance to the MOD cross industry competition, how could it use the limited resources ,and well apply the market adventages to make the best adjustment for the administrative strategy. The strategy is a way to earn quite more profits. The form of the strategy depend upon apply some behavior patterns different from the competitors. By choosing the pattern which set of clear differentiable separates creates the unique valuable leading status for the enterprise.
This research adapts the materialized research techniques, taking adventage of the literature analysis, depth interview and the coup-theory construction, to carries on the gleaning analysis, reorganizing the cable TV to the MOD competition in accordance to the strategy.
The memoirs discovered that,
In accordance to technical media flows with the conformity tendency, the Chunghwa telecommunication in order to hold the telecommunication main overman superiority, takes great efforts on enhancing the competition barriers, increasing user density, promoting management synthesis achievements. The MOD commercial localization is a link of the digital data service added the value. Through the MOD to extend the broadband IP network, the ADSL technology, may expand the enterprise network attachment value. The consideration of Air digital TV, platform opportunity, does not get rid of the correlation content provider establishing strategy cooperation relations.
The Cable TV in accordance to the most effective diligently direction have three: The service conformity cuts into customer's demand, reinspect the price competition in the strategy importance, strategy competition emphasis each has its strong points and so on. The cable TV popular rate reaches most likely 85%.The consumers have accustomed to the program contents. To command the advantages of the high popular rate faces the cross industry competition. At present, we must make the signal quality stable, the service rapid, more the validity and diffusibility, in order to reestablish the reception of TV household to the system confidence. We simultaneously may use in the place media characteristic, the penetration self-restraint frequency channel influence and the customer increase interaction, the faith, and user density.
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Legal Analysis of Cable TV Routing ConflictsHan, Shu-yuan 07 February 2006 (has links)
Cable TV refers to the transmission of visual and audio signals to the public by laying cables. Article 5 of the Cable Radio and Television Law says: ¡§System operators installing the networks themselves shall apply to the roads authority for approval if the networks are to be laid underground¡K¡¨ The roads authority on the regional level is the Township Office. Road right granted by the roads authority is usually valid for one year. Cable TV is a licensed business; business licenses issued by the Government Information Office, Executive Yuan are in 9-year term. Although it is subject to the restrictions and regulations of the same laws as public utilities, the business does not enjoy the deserved protection. Hence, system operators often come across setbacks in their operation, which are undoubtedly potential threats to their survival and development. However, contrasting this to the development history of Taiwan¡¦s cable TV industry, it seems from the result that the government institution has played a critical role. Importance of the government¡¦s initiative to moderately liberalize the public goods for creation of an open environment, and to put more emphasis on the overall system planning for the industry development at different stages is beyond words. This study not only analyzes the impact of the Cable Radio and Television Law and regional laws on the system, but also takes real-life examples into consideration, to explain the importance of public interest and freedom of speech for liberalization of routing rights. The question is tackled in different approaches and from different viewpoints, in order to understand the problems and difficulties that system operators face when applying for routing rights from the Township Office. The study expects to provide some positive assistance and suggestions to the industry and the government, for avoidance of improper market intervention.
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