In the Internet age, every traditional mass media has new broadcast ways. Since the digital technology link up with the Internet, all of the voice, image, data, multimedia technology and media could be converged on the single platform by the Internet. From the competition to collaboration, Telecom, Internet and Cable industry are integrated, and turn into the new industry, Internet TV. The role of Internet TV is similar to the Cable, the more important function are collation the content and build the charge system. But, operating the Internet TV successfully is hard. First, the Internet TV is a new outcome from the digital convergence, so there is no any precedent for the business model and the management method in this industry. Second, instead of selling the tangible product, the Internet TV dealers provide the invisible content for customer. For this reason, users often have subjectively views to choose the Internet TV dealers. There are many factors to effect the decision of consumer. But, before we have a discussion on consumers, we should inspect the dealers first. This study begin with the academic model of the Integrated Marketing Communication(IMC), adapt the literature analysis and qualitative research, to discuss that the dealers should catch on the thought of the consumer and offer the product what they want. We take the Chungwa telecommunication MOD service for a sample, to find how the Internet TV dealers apply the Integrated Marketing Communication model to operating and management. This study emphasis on that it could help the dealers to build operating and management method well by developing the characteristics of this industry correctly.

<p>Denna uppsats handlar om en komparativ studie om hur soldater upplevde krig, med fokus på</p><p>deras egna berättelser, det vill säga hur soldaterna uppfattade sin situation ur ett mycket</p><p>personligt perspektiv. Objekten i denna studie är de amerikanska soldaterna som frivilligt</p><p>sökte sig till kriget i Vietnam samt de frivilliga svenska soldaterna som under de första</p><p>missionerna åkte till det pågående kriget i Bosnien. Syftet med uppsatsen är därmed att</p><p>undersöka om de amerikanska och de svenska soldaterna hade liknande eller skilda</p><p>uppfattningar om de svårigheter som förekom genom att verka i en miljö som präglades av</p><p>död, lidande och att hamna i plötsliga, livshotande situationer. Resultaten av undersökningen</p><p>visar, trots de olika typerna av konflikter, att det förekom skillnader och även likheter i de</p><p>berättelser som skildrar synen på mod, rädsla, de inblandade parterna med mera.</p><p>Undersökningen utgår från gjord forskning av de amerikanska soldaternas brevkorrespondens,</p><p>vilket personligt och ingående skildrar deras situation. Gällande de svenska soldaternas</p><p>situation i Bosnien så beskrivs den ur ett antal undersökningar (intervjuer) samt ur två</p><p>biografier, vilket ligger till grund för en jämförelse i denna undersökning.</p>

Denna uppsats handlar om en komparativ studie om hur soldater upplevde krig, med fokus på deras egna berättelser, det vill säga hur soldaterna uppfattade sin situation ur ett mycket personligt perspektiv. Objekten i denna studie är de amerikanska soldaterna som frivilligt sökte sig till kriget i Vietnam samt de frivilliga svenska soldaterna som under de första missionerna åkte till det pågående kriget i Bosnien. Syftet med uppsatsen är därmed att undersöka om de amerikanska och de svenska soldaterna hade liknande eller skilda uppfattningar om de svårigheter som förekom genom att verka i en miljö som präglades av död, lidande och att hamna i plötsliga, livshotande situationer. Resultaten av undersökningen visar, trots de olika typerna av konflikter, att det förekom skillnader och även likheter i de berättelser som skildrar synen på mod, rädsla, de inblandade parterna med mera. Undersökningen utgår från gjord forskning av de amerikanska soldaternas brevkorrespondens, vilket personligt och ingående skildrar deras situation. Gällande de svenska soldaternas situation i Bosnien så beskrivs den ur ett antal undersökningar (intervjuer) samt ur två biografier, vilket ligger till grund för en jämförelse i denna undersökning.

With the global trend of digital convergence, Chunghwa Telecom develops the Internet Protocol Television (IPTV) based on the broadband network and promotes the interactive Multimedia on Demand (MOD) to provide the integrated services including the voice, data and video (Triple Play). This study uses the secondary analysis method to analyze Chunghwa Telecom¡¦s MOD innovation roadmap based on the Net-Enabled Business Innovation Cycle (NEBIC) theory. Our results show that the first step, Choosing Emerging/Enabling Information Technologies, reveals Chunghwa Telecom¡¦s capability to building MOD platform by choosing IPTV information technology based on broadband and ADSL access. The second step, Matching with Economic Opportunities, Chunghwa Telecom initiates the domestic market of interactive digital television to exploit potential customers. The third step, Executing Business Innovation for Growth, Chunghwa Telecom learns to operate video industry by adjusting the diverse functions of organization, develops systems to support new service platform and trains employee for multimedia services. The last step, Assessing Customer Value, Chunghwa Telecom finds that implementing the MOD service can encourage customers to apply FTTB. These findings suggest that the Chunghwa Telecom should repackage its product/service with bundled solution to increase customer and enterprise value and take the broadband service into account to create the new potential revenue.

No description available.

Datorspelsindustrin har genom åren haft delade meningar gällande modifiering av deras spel. Några av dem har varit väldigt positiva till det, vilket lett till att deras spel ibland lever vidare längre än de borde eller till och med början av en helt ny genre av datorspel. Men de delade åsikterna har lett till att det inte finns någon standard när det kommer till att tillhandahålla hjälpmedel för att kunna modifiera spel. För att få en inblick i och undersöka om det finns likheter mellan vilka olika hjälpmedel som utvecklarna ger ut, utfördes ett experiment som bestod av en kategorisering av hjälpmedel som olika spelutveklare kommit ut med. Experimentet resulterade i sex stycken kategorier av verktyg: öppna datafiler, API, enkel nivåeditor, avancerad nivåeditor, SDK och övriga verktyg. Tillhörande dokumentation var av tre typer: information om hur moddar aktiveras, information om verktyget och guider för skapandet av moddar. En fallstudie gjordes där moddar skapades till några spel, med syfte att skaffa insikt i kvalitén på de tillhandahållna hjälpmedlen. Från denna kunde slutsatsen dras att de guider som användes var bra nog för att en novis kunde komma igång med att skapa moddar. I fall där dokumentation saknades, krävdes det antingen att de givna verktygen var självförklarande, eller att moddaren har stor erfarenhet av spelet. / The computer game industry has through the years had different opinions about the modding community, and the way people modify their games. Although a majority of the companies have started to embrace the community and even gone so far as to release tools to aid the players in modifying their games. But the lack of cooperation between game developers have led to a disparity in the ways games are opened up to modifications. To get an understanding in and investigate if there are any similarities between the way the tools given out by the companies’ function, an experiment was made to categorise the different aids based on their likeness. The result of the experiment were six categories: open datafiles, API, simple map editor, advanced map editor, SDKs, and other aids. The documentation for the tools were divided into three categories: information about how the mod are activated, information about the tool itself, and guides and tutorials for how to use the tool. A case study was also conducted where mods were made for a couple of games to get an insight into the quality of the aids provided, as well as its documentation. The conclusions drawn from the case study were that tools of self-explanatory nature did not need any documentation for a novice to use. As well as if the documentation were well made, a novice could easily follow it to create a simple modification. When the documentation was lacking or non-existent, combined with an editor that was not very easy to follow, the knowledge of the game was clearly needed to be able to create even the simplest of modifications.

No description available.

The recent emergence of the field of proteomics has been driven by advances in mass spectrometry methods and instrumentation. Due to the large amount of data generated, success at peptide and protein identification is contingent on reliable software algorithms. The software programs in use at the time the work in this dissertation was carried out were well suited to the task of identifying unmodified peptides and proteins in complex mixtures. However, the existing programs were not able to reliably identify protein modifications, especially unpredicted modifications. This dissertation describes the development of two novel software algorithms that can be used to screen LC-MS-MS data files, and identify MS-MS spectra that correspond to peptides with either predicted or unpredicted modifications. The first program, SALSA, is highly flexible and uses user defined search criteria to screen data files for spectra the exhibit fragmentation patterns diagnostic of specific modifications or peptide sequences. SALSA facilitates exhaustive searches, but requires user expertise to both generate search criteria and to validate matched spectra. The second program, P-Mod, provides automated searches for spectra corresponding to peptides in a search list. P-Mod is able to identify spectra derived from either modified or unmodified peptides. All sequence-to-spectrum matches reported in the P-Mod output are assigned statistical confidence levels derived using extreme value statistics.

In this thesis, we classify all irreducible admissible mod-p representations ofGL2(Qp)and divide those into 4 exhaustive disjoint categories. This classification was first pioneered by Barthel-Livne (1994-95), and completed by Breuil (2003). This thesis is mainly based on the lecture notes by Herzig (2015).

Those mass medium, the breakthrough of the Asymmetric Digital Subscriber Line (ADSL) communication technology, and the global entertainment industries`s forwards the reconstructive changes of the competition markets, the cable TV, Fiber-Optic Technology and Air TV and so on, gradually go forwards the developments of digitalizing broadband. The Chinese Telecom MOD Service joins the cable TV competition market, resulting from the tendency cognition and the plot of telecommunication overall strategy. The MOD`s epochal pattern, the core ability, and market grasping, obviously make the cable TV system industries bear the competition pressure. This research by means of the enterprise competition "the strategy", from the industrial scope, the industrial characteristic, the element of the key will make it, the industry future and so on , carries on the discussion pointing out cable TV system in accordance to the MOD cross industry competition, how could it use the limited resources ,and well apply the market adventages to make the best adjustment for the administrative strategy. The strategy is a way to earn quite more profits. The form of the strategy depend upon apply some behavior patterns different from the competitors. By choosing the pattern which set of clear differentiable separates creates the unique valuable leading status for the enterprise. This research adapts the materialized research techniques, taking adventage of the literature analysis, depth interview and the coup-theory construction, to carries on the gleaning analysis, reorganizing the cable TV to the MOD competition in accordance to the strategy. The memoirs discovered that, In accordance to technical media flows with the conformity tendency, the Chunghwa telecommunication in order to hold the telecommunication main overman superiority, takes great efforts on enhancing the competition barriers, increasing user density, promoting management synthesis achievements. The MOD commercial localization is a link of the digital data service added the value. Through the MOD to extend the broadband IP network, the ADSL technology, may expand the enterprise network attachment value. The consideration of Air digital TV, platform opportunity, does not get rid of the correlation content provider establishing strategy cooperation relations. The Cable TV in accordance to the most effective diligently direction have three: The service conformity cuts into customer's demand, reinspect the price competition in the strategy importance, strategy competition emphasis each has its strong points and so on. The cable TV popular rate reaches most likely 85%.The consumers have accustomed to the program contents. To command the advantages of the high popular rate faces the cross industry competition. At present, we must make the signal quality stable, the service rapid, more the validity and diffusibility, in order to reestablish the reception of TV household to the system confidence. We simultaneously may use in the place media characteristic, the penetration self-restraint frequency channel influence and the customer increase interaction, the faith, and user density.